Canon Ink - PG-540 Genuine Black Printer Ink Cartridge - Prints Up to 180 A4 Pag vs HP 304 Black Original Ink Cartridge
Updated August 2026 — The Canon Ink cartridge offers better page yield and print quality, making it a more valuable choice despite its higher price.
The Canon Ink cartridge offers better page yield and print quality, making it a more valuable choice despite its higher price.
Why Canon Ink - PG-540 Genuine Black Printer Ink Cartridge - Prints Up to 180 A4 Pag is better
Page Yield
Canon prints up to 180 pages compared to HP's 120 pages.
Print Quality
Canon claims to produce 35% more quality prints than imitation cartridges.
Recyclability
Canon ink is 100% recyclable with free return options.
Why HP 304 Black Original Ink Cartridge is better
Price
HP is cheaper at £14.40 compared to Canon's £18.05.
Compatibility
HP works with a wider range of printer models.
Initial Cost
Lower upfront cost makes HP more accessible for budget-conscious consumers.
Overall score
Specifications
| Spec | Canon Ink - PG-540 Genuine Black Printer Ink Cartridge - Prints Up to 180 A4 Pag | HP 304 Black Original Ink Cartridge |
|---|---|---|
| Brand | Canon | HP |
| Current Price | £18.05 | £14.40 |
| Page Yield | 180 pages | 120 pages |
| Recyclable | Yes | Yes |
| Quality Claims | 35% more quality | Sharp text |
Dimension comparison
Price Comparison
When comparing prices, the HP 304 Black Original Ink Cartridge is the more affordable option at £14.40, while the Canon Ink - PG-540 Genuine Black Printer Ink Cartridge is priced at £18.05. This represents a difference of £3.65 between the two products. If budget is a primary concern, the HP cartridge offers a more economical choice for consumers looking to save on printing costs. However, the price difference may also reflect the varying page yields, which is a crucial factor to consider when assessing overall value.
Page Yield
In terms of page yield, the Canon Ink cartridge outperforms the HP cartridge, providing up to 180 A4 pages compared to the HP 304's approximate yield of 120 pages. This means that with the Canon cartridge, users can expect to print approximately 50% more pages per cartridge. For users who print frequently or in larger volumes, the increased yield of the Canon Ink may justify its higher price, making it a more cost-effective choice over time.
Print Quality
Both cartridges are designed to deliver high-quality prints, but they focus on different aspects. The Canon Ink is noted for producing sharp, long-lasting text with consistent quality, claiming to generate up to 35% more quality prints than imitation cartridges. Conversely, the HP 304 also promises sharp text and vibrant colours, which are essential for preserving important documents. However, the Canon's explicit emphasis on quality and longevity may appeal more to those prioritising print fidelity in their documents.
Printer Compatibility
Compatibility is a key factor in choosing the right ink cartridge. The Canon Ink is compatible with various Canon PIXMA MX, MG, and TS series printers, making it a versatile choice for Canon users. On the other hand, the HP 304 is designed to work with a selection of HP printers, including models from the DeskJet and ENVY series. Users should ensure their printer model aligns with the respective cartridge to avoid compatibility issues, as this can impact printing performance and quality.
Environmental Considerations
Both Canon and HP have taken steps towards environmental responsibility with their ink cartridges. The Canon Ink cartridge is 100% recyclable, and users can return their cartridges for free recycling. Similarly, the HP 304 can be recycled at no cost through HP Planet Partners, with options to order free recycling envelopes and boxes. For environmentally conscious consumers, both brands offer sustainable disposal methods, making either choice a responsible one for reducing waste.
Brand Reputation
Brand reputation plays a significant role in consumer choice, especially in the printing industry. Canon is well-regarded for its long-standing commitment to quality and innovation in printing technology, which is reflected in the Canon Ink's performance claims. HP, likewise, has built a strong reputation for reliable printing solutions, evident in the HP 304's promise of consistent, high-quality prints. Ultimately, both brands have loyal followings and are recognised for their contributions to the market, but individual preferences may vary based on past experiences or brand loyalty.
User Experience
The user experience with each ink cartridge can significantly affect satisfaction levels. The Canon Ink boasts a reputation for reliable performance, making it suitable for both home and office use. Users can expect consistent results with every print, which is crucial for professional documents. Meanwhile, the HP 304 is designed to work effectively from the first use, delivering quality prints each time. The ease of installation and consistent performance are key factors for users who want a hassle-free printing experience.
Which should you buy?
In conclusion, the choice between the Canon Ink - PG-540 Genuine Black Printer Ink Cartridge and the HP 304 Black Original Ink Cartridge ultimately depends on individual needs and printing habits. If budget and initial cost are your primary concerns, the HP 304 is the more economical choice at £14.40. However, if you prioritise page yield and print quality, the Canon Ink, with its capacity to print up to 180 pages and a claim of higher quality prints, may provide better long-term value despite its higher price of £18.05. Assessing your specific printing requirements will guide you towards the best option for your needs.
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