ASUS PRIME Z890-P WIFI Z890 LGA 1851 ATX vs GIGABYTE Z890 AORUS Master Intel Core Ultra LGA
Updated August 2026 — ASUS PRIME Z890-P WIFI Z890 LGA 1851 ATX wins on ease of use, GIGABYTE Z890 AORUS Master Intel Core Ultra LGA wins on power and price.
The ASUS PRIME Z890-P WIFI offers great value for budget-conscious users, while the GIGABYTE Z890 AORUS Master excels in power and connectivity features.
Why ASUS PRIME Z890-P WIFI Z890 LGA 1851 ATX is better
Price
ASUS is $50 cheaper
RGB Lighting
ASUS offers customizable RGB with Aura Sync
User-Friendly
ASUS has straightforward installation features
Why GIGABYTE Z890 AORUS Master Intel Core Ultra LGA is better
Power Design
GIGABYTE has an 18+1+2 power design
M.2 Slots
GIGABYTE provides five M.2 slots
Networking
GIGABYTE includes 10GbE LAN
Overall score
Specifications
| Spec | ASUS PRIME Z890-P WIFI Z890 LGA 1851 ATX | GIGABYTE Z890 AORUS Master Intel Core Ultra LGA |
|---|---|---|
| Power Stages | 14+1+1+2 | 18+1+2 |
| M.2 Slots | 4 | 5 |
| Wi-Fi | Wi-Fi 7 | Wi-Fi 7 |
| Thunderbolt | 1 | 2 |
| Warranty | N/A | 5 Years |
Dimension comparison
Overview
When comparing the ASUS PRIME Z890-P WIFI and the GIGABYTE Z890 AORUS Master, you'll find that both motherboards are designed for high-performance computing, specifically catering to Intel Core Ultra Processors (Series 2). However, their features, pricing, and overall design philosophies differ significantly.
The ASUS PRIME Z890-P WIFI is priced at $229.99, while the GIGABYTE Z890 AORUS Master comes in at $279.99, making the ASUS option about 17% cheaper. This price difference can be a decisive factor for those looking to build a powerful system on a budget.
Performance Features
In terms of performance, the GIGABYTE Z890 AORUS Master boasts an 18+1+2 power design with a 110A Smart Power Stage, which suggests superior power management compared to the ASUS PRIME Z890-P WIFI's 14+1+1+2 80A DrMOS configuration. This indicates that the GIGABYTE motherboard may handle extreme workloads and overclocking better.
While both motherboards support DDR5 and PCIe 5.0, the GIGABYTE model provides five M.2 slots compared to the ASUS's four, allowing for more high-speed storage options. This makes the GIGABYTE motherboard potentially more suited for power users who require extensive storage capabilities.
Thermal Management
Thermal performance is crucial for maintaining system stability, especially when running demanding applications. The GIGABYTE Z890 AORUS Master features VRM Thermal Armor and M.2 Thermal Guard, which are designed to keep critical components cool under load.
On the other hand, the ASUS PRIME Z890-P WIFI has a robust thermal design with large VRM heatsinks and M.2 heatsinks, along with hybrid fan headers and AI Cooling II. While both motherboards are designed to manage heat effectively, the specific thermal solutions differ, potentially affecting performance during extended use.
Connectivity Options
Connectivity is another key area where these motherboards differ. The ASUS PRIME Z890-P WIFI includes a Thunderbolt 4 USB Type-C port, front panel USB 10Gbps Type-C port, and Wi-Fi 7, which provides ample connectivity for modern peripherals and high-speed data transfer.
The GIGABYTE Z890 AORUS Master also supports Thunderbolt 4 and Wi-Fi 7, but it goes a step further by offering dual Thunderbolt 4 ports and a 10GbE LAN connection. This makes the GIGABYTE board a better choice for users needing high-speed network capabilities, particularly in data-intensive environments.
DIY Friendliness
Both motherboards are designed with DIY builders in mind. The ASUS PRIME Z890-P WIFI features several user-friendly amenities such as PCIe Slot Q-Release and M.2 Q-Latch, making component installation straightforward.
Conversely, the GIGABYTE Z890 AORUS Master includes M.2 EZ-Latch and PCIe EZ-Latch, along with an EZ-Debug Zone, which can greatly simplify troubleshooting. While both motherboards are accessible to builders, the GIGABYTE's emphasis on easy installation and debugging can be a significant advantage for those who may not be as experienced.
Aesthetic Considerations
Aesthetics can play a role in motherboard selection, especially for users who showcase their builds. The ASUS PRIME Z890-P WIFI features customizable RGB lighting through ASUS Aura Sync, allowing for personalized setups.
The GIGABYTE Z890 AORUS Master also offers aesthetic customization but focuses more on a sleek, professional look with its thermal armor design. Both motherboards provide options for visual flair, but the choice may come down to personal preference regarding design language.
Price Comparison
The price difference between the two motherboards is significant. The ASUS PRIME Z890-P WIFI is priced at $229.99, while the GIGABYTE Z890 AORUS Master is more expensive at $279.99. This $50 difference (about 17% more) may influence budget-conscious buyers who want to balance performance and cost.
While the GIGABYTE motherboard offers additional features that can justify its higher price, the ASUS board still provides excellent value for users seeking a high-performance motherboard without breaking the bank.
Which should you buy?
Choosing between the ASUS PRIME Z890-P WIFI and the GIGABYTE Z890 AORUS Master ultimately depends on your specific needs and budget. If you're looking for a more affordable option that still delivers solid performance and essential features, the ASUS PRIME Z890-P WIFI at $229.99 is an excellent choice. However, if you require advanced capabilities like superior power design, more M.2 slots, and enhanced thermal management, the GIGABYTE Z890 AORUS Master at $279.99 might be worth the investment.

