Braun MultiServe Plus 10-Cup Drip Coffee Maker - vs Smeg 50's Retro Style Aesthetic Drip Coffee
Updated August 2026 — Braun MultiServe Plus 10-Cup Drip Coffee Maker - wins on ease of use and versatility, Smeg 50's Retro Style Aesthetic Drip Coffee wins on design and durability.
The Braun MultiServe Plus offers superior versatility and speed at a lower price, making it the better choice for most consumers.
Why Braun MultiServe Plus 10-Cup Drip Coffee Maker - is better
Price
Braun is approximately 31% cheaper than Smeg.
Brewing Speed
Braun brews a full pot in under 8 minutes.
Versatility
Braun offers 7 serving sizes and multiple brewing options.
Why Smeg 50's Retro Style Aesthetic Drip Coffee is better
Design
Smeg features a stylish retro aesthetic.
Customization
Smeg allows for adjustable coffee strength.
Keep Warm
Smeg has a keep warm function for up to 60 minutes.
Overall score
Specifications
| Spec | Braun MultiServe Plus 10-Cup Drip Coffee Maker - | Smeg 50's Retro Style Aesthetic Drip Coffee |
|---|---|---|
| Price | $179.95 | $259.95 |
| Brewing Time | Under 8 min | Not specified |
| Coffee Strength | Customizable | Light/Intense |
| Auto Start | Yes | Yes |
| Eco-Friendly | Pod-free | Reusable filter |
Dimension comparison
Overview of the Braun MultiServe Plus and Smeg 50's Retro Style Coffee Machines
The Braun MultiServe Plus is priced at $179.95, making it about 31% cheaper than the Smeg 50's Retro Style, which retails for $259.95. Both machines offer unique features, but their target audiences and functionalities differ significantly. While the Braun model focuses on versatility and speed, the Smeg machine emphasizes style and customization for a vintage aesthetic.
Design and Aesthetic Appeal
When it comes to design, the Smeg 50's Retro Style is a standout with its vintage aesthetic, crafted in Italy and available in various vibrant colors. Its stylish structure is not just an appliance but a statement piece in any kitchen. In contrast, the Braun MultiServe Plus opts for a sleek, modern stainless steel design, prioritizing functionality over vintage charm. While both machines are visually appealing, the choice largely depends on whether you prefer a retro vibe or a contemporary look.
Brewing Versatility
The Braun MultiServe Plus excels in brewing versatility, offering seven different serving sizes from a single cup to a full carafe. It features BrewChoice Plus, allowing users to select settings for Over Ice, Cold Brew, Gold, or Bold coffee. This range makes it ideal for diverse coffee preferences. Conversely, the Smeg 50's Retro Style offers a 10-cup capacity and customizable brewing strength between light and intense aromas, but it lacks the extensive serving options found in the Braun model. The Braun's adaptability gives it a significant edge for those who enjoy experimenting with their coffee.
Brewing Speed
In terms of brewing speed, the Braun MultiServe Plus is a clear winner, capable of delivering a full pot of hot coffee in under eight minutes. This feature is particularly beneficial for those who value efficiency in their morning routine. The Smeg 50's Retro Style, while also efficient, does not specify its brewing time and is likely slower due to its design focus. For users who prioritize quick brewing, the Braun MultiServe Plus is the better option with its rapid preparation capabilities.
Coffee Quality
Both machines promise great coffee quality, but the Braun MultiServe Plus is certified as a Golden Cup by the Specialty Coffee Association, ensuring consistently optimal brewing. Its ExactBrew System automatically calculates the precise water flow, temperature, and speed for each cup. The Smeg 50's Retro Style offers customizable brewing strength, allowing for a tailored coffee experience but doesn't have the same level of certification for quality. For coffee aficionados, the Braun's certification may be a decisive factor, indicating a commitment to superior brewing standards.
User Experience and Convenience
The Braun MultiServe Plus is designed for user convenience with features like a MultiServe Dial for easy selection of brewing sizes and a separate hot water dispenser for tea. It also includes a fast brewing technology that does not compromise taste. In comparison, the Smeg 50's Retro Style includes a programmable auto-start feature, a keep-warm function for up to 60 minutes, and a user-friendly LED display. While both machines offer conveniences, the Braun's broader functionality makes it more adaptable to various coffee needs.
Sustainability and Eco-Friendliness
Sustainability is an essential factor for many consumers, and the Braun MultiServe Plus boasts a pod-free design, promoting a more sustainable way to enjoy coffee without the waste associated with single-use pods. The Smeg 50's Retro Style also features a reusable coffee filter option, making it eco-friendly as well. However, the Braun's emphasis on being pod-free may resonate more with environmentally conscious consumers looking to reduce their carbon footprint with their coffee habits.
Price Comparison
The price difference between the two machines is substantial, with the Braun MultiServe Plus at $179.95 and the Smeg 50's Retro Style at $259.95. This means the Braun is approximately 31% less expensive, making it an appealing option for those on a budget. While the Smeg offers a stylish design and customizable features, the Braun provides excellent value without sacrificing versatility or quality. For consumers looking for an effective coffee maker that won't break the bank, the Braun MultiServe Plus is a compelling choice.
Which should you buy?
Ultimately, the decision between the Braun MultiServe Plus and the Smeg 50's Retro Style comes down to individual preferences and priorities. If you value versatility, rapid brewing, and a certified quality of coffee at a lower price, the Braun MultiServe Plus is the clear winner. However, if you prioritize a stylish design and customizable brewing strength, the Smeg 50's Retro Style may be more appealing despite its higher price. Each coffee maker has its strengths, catering to different consumer needs in the realm of coffee brewing.

