Brother MFC-J1010DW Wireless Color Inkjet vs Brother® P-touch PT-D610BT Business Professional
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on functionality and speed, Brother® P-touch PT-D610BT Business Professional wins on display.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the Brother P-touch PT-D610BT excels in efficient labeling. Choose based on your primary needs.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Multifunctionality
Offers printing, copying, scanning, and faxing capabilities.
Speed
Prints up to 17 ppm black and 9.5 ppm color.
Connectivity
Supports multiple connection options including Wi-Fi Direct.
Why Brother® P-touch PT-D610BT Business Professional is better
Labeling Features
Offers advanced labeling options with 17 fonts and 900 symbols.
Compact Design
Designed specifically for efficient label creation.
Cost
Lower price point at $114.99.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | Brother® P-touch PT-D610BT Business Professional |
|---|---|---|
| Price | $145.00 | $114.99 |
| Print Type | Inkjet | Label Maker |
| Max Print Speed | 17 ppm | N/A |
| Display Size | 1.8 inch | 20-character LCD |
| Mobile App | Yes | Yes |
Dimension comparison
Overview of the Brother MFC-J1010DW and Brother P-touch PT-D610BT
The Brother MFC-J1010DW is priced at $145.00, while the Brother P-touch PT-D610BT is about 21% cheaper at $114.99. While both products come from the same brand, they serve different purposes. The MFC-J1010DW is a versatile all-in-one printer designed for home and office use, offering printing, copying, scanning, and faxing capabilities. In contrast, the PT-D610BT is a dedicated label maker aimed at business professionals, providing advanced labeling options for inventory management and organization.
Design and Build Quality
The Brother MFC-J1010DW features a compact design, ideal for limited workspace. Its small footprint allows it to fit seamlessly into home offices and small business environments. The device offers a user-friendly 1.8-inch color display for easy navigation of its functions. On the other hand, the Brother P-touch PT-D610BT is designed for efficiency, with a QWERTY keyboard for easy label creation and a large 20-character, 2-line full-color LCD display that allows users to preview labels before printing. Both machines prioritize user experience, but the MFC-J1010DW excels in multifunctionality, while the PT-D610BT focuses on label-making efficiency.
Functionality and Features
The Brother MFC-J1010DW shines with its full functionality, allowing users to print, copy, scan, and fax. It boasts fast printing speeds up to 17 pages per minute (ppm) for black and 9.5 ppm for color, complemented by automatic duplex printing to save paper and time. In contrast, the Brother P-touch PT-D610BT specializes in labeling, offering 17 fonts, 17 styles, 160 frames, and 900 symbols for creating customized labels. While the MFC-J1010DW provides a suite of features for general office tasks, the PT-D610BT’s advanced connectivity allows multiple users to design labels from various devices, making it perfect for dynamic business environments.
Connectivity Options
The Brother MFC-J1010DW offers multiple connectivity options, including built-in wireless, Wi-Fi Direct, and USB connections. Users can easily print from desktops, laptops, smartphones, and tablets using the Brother Mobile Connect App. In comparison, the Brother P-touch PT-D610BT features Bluetooth and USB connectivity, enabling seamless label creation from mobile devices or computers. While both devices support wireless connections, the MFC-J1010DW provides a broader range of printing capabilities across different platforms, making it more versatile for various printing needs.
Performance and Speed
Performance is where the Brother MFC-J1010DW really stands out, with its high printing speeds and automatic document feeder, allowing for efficient operation in busy settings. The MFC-J1010DW can print quickly while managing multiple tasks, which is essential for productivity. The Brother P-touch PT-D610BT, while not as fast in terms of printing, offers efficient label printing with the added advantage of a built-in automatic label cutter for streamlined workflows. The focus on speed and efficiency differs significantly between the two products, with the MFC-J1010DW catering to broader printing demands and the PT-D610BT honing in on quick label production.
Pricing and Value
The Brother MFC-J1010DW is priced at $145.00, while the Brother P-touch PT-D610BT costs $114.99. This makes the label maker about 21% cheaper than the all-in-one printer. However, the value proposition differs significantly between these two products. The MFC-J1010DW offers a wide range of functionalities, making it a better investment for users needing diverse printing solutions. Meanwhile, the PT-D610BT provides exceptional value for businesses focused on labeling, with features tailored to manage inventory and organization effectively.
Target Audience
The Brother MFC-J1010DW is perfectly suited for home users, small offices, and businesses requiring a multifunctional device for various printing tasks. Its array of features caters to users seeking convenience and versatility. Conversely, the Brother P-touch PT-D610BT targets business professionals who prioritize efficient labeling and organization. The advanced features and design of the PT-D610BT are tailored for environments like retail stores and warehouses, where quick label creation and management are crucial.
Which should you buy?
Choosing between the Brother MFC-J1010DW and the Brother P-touch PT-D610BT ultimately depends on your specific needs. If you're looking for a multifunctional device that can print, copy, scan, and fax, the MFC-J1010DW is the clear winner, offering extensive capabilities for $145.00. However, if your primary focus is on creating labels efficiently, the PT-D610BT, priced at $114.99, provides robust features tailored for business environments. Consider what functionalities are most important to you before making your decision.

