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Brother MFC-J1010DW Wireless Color Inkjet vs HP DeskJet 4255e Wireless All-in-One Color Inkjet

Updated July 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on capacity and speed, HP DeskJet 4255e Wireless All-in-One Color Inkjet wins on price.

The Brother MFC-J1010DW offers superior features and performance, while the HP DeskJet 4255e is a budget-friendly option for basic needs.

Why Brother MFC-J1010DW Wireless Color Inkjet is better

Speed

Brother prints up to 17 ppm black and 9.5 ppm color.

Duplex Printing

Brother offers automatic two-sided printing.

Paper Capacity

Brother has a 150-sheet tray vs HP's 60-sheet.

Why HP DeskJet 4255e Wireless All-in-One Color Inkjet is better

Price

HP is significantly cheaper at $49.99.

Simplicity

HP is designed for basic home use.

Instant Ink

HP includes a 3-month Instant Ink trial.

Overall score

Brother MFC-J1010DW Wireless Color Inkjet
85
HP DeskJet 4255e Wireless All-in-One Color Inkjet
65

Specifications

SpecBrother MFC-J1010DW Wireless Color InkjetHP DeskJet 4255e Wireless All-in-One Color Inkjet
Print Speed17 ppm black, 9.5 ppm colorNot specified
DuplexYesNo
Paper Tray150 sheets60 sheets
Mobile PrintingYesYes
Smart FeaturesAlexa-enabledAI-enabled

Dimension comparison

Brother MFC-J1010DW Wireless Color InkjetHP DeskJet 4255e Wireless All-in-One Color Inkjet

Pricing Comparison

The Brother MFC-J1010DW is priced at $145.00, while the HP DeskJet 4255e is significantly cheaper at $49.99, making it about 65% less expensive. This difference in price is notable for consumers on a budget or those looking for basic printing needs. The HP model offers an economical option, especially for home users who may not require high-end features. While the Brother printer provides advanced functionalities, the cost difference might lead many to consider whether those extra features justify the higher price.

Features Overview

Both printers serve as all-in-one devices, offering printing, copying, and scanning capabilities. The Brother MFC-J1010DW emphasizes its compact design and business-level features, ideal for small spaces and home offices. It boasts duplex printing, which allows for automatic two-sided printing, enhancing efficiency and saving paper. In contrast, the HP DeskJet 4255e focuses on ease of use with AI-enabled features that adapt to user workflows. However, it lacks some of the advanced functionalities that the Brother printer provides, such as a duplex printing feature, which could be a deciding factor for users who prioritize speed and efficiency.

Printing Speed and Quality

The Brother MFC-J1010DW offers fast printing speeds of up to 17 pages per minute (ppm) for black and 9.5 ppm for color, which can significantly enhance productivity, especially in a home office setting. On the other hand, the HP DeskJet 4255e does not specify its printing speeds, which may concern users looking for efficiency. The absence of speed metrics could imply that the HP model might not keep pace with the Brother in terms of output, making the latter a more suitable choice for those who need quick results.

Connectivity Options

When it comes to connectivity, the Brother MFC-J1010DW presents a versatile array of options, including built-in wireless, Wi-Fi Direct, and USB connectivity. This flexibility allows users to print from various devices, whether desktops, laptops, or mobile devices, through the Brother Mobile Connect App. Conversely, the HP DeskJet 4255e also supports wireless printing but limits itself to 2.4 GHz connections only. While both printers facilitate mobile printing, the greater range of connection options in the Brother printer may appeal more to tech-savvy users or those with multiple devices.

Paper Handling Capacity

The Brother MFC-J1010DW features a 150-sheet adjustable paper tray and a 20-page automatic document feeder, allowing for less frequent refills and smoother operation for larger print jobs. The HP DeskJet 4255e, however, has a smaller capacity with a 60-sheet paper tray, which may require more frequent reloading during larger printing tasks. For users needing to print large documents or multiple pages at once, the Brother’s superior paper handling may make it the better choice.

Smart Features

The Brother MFC-J1010DW integrates smart technology by being Alexa-enabled, allowing for ink level alerts and optional automatic reordering. This feature adds a layer of convenience for users who want to maintain their printer without constant monitoring. While the HP DeskJet 4255e includes AI-enabled features, it does not mention any integration with smart home devices, which may limit its appeal for consumers looking for a fully connected experience. The presence of smart features in the Brother printer could sway tech-oriented buyers towards its purchase.

Brand Reputation and Sales Rank

In terms of sales rank, the Brother MFC-J1010DW holds a position at 563, while the HP DeskJet 4255e ranks higher at 156. This difference suggests that the HP model is currently more popular among consumers, potentially due to its lower price point and sufficient features for home use. However, the Brother brand is often associated with reliability and higher quality, particularly for business applications. Depending on what consumers value—popularity or brand reputation for quality—each printer offers distinct advantages.

Which should you buy?

Choosing between the Brother MFC-J1010DW and the HP DeskJet 4255e hinges on your specific needs and budget. If you prioritize speed, advanced features, and a robust printing capacity, the Brother printer stands out despite its higher price of $145.00. Alternatively, if cost is a major concern and your printing needs are more basic, the HP DeskJet 4255e offers a compelling option at only $49.99. Assess your requirements carefully, and consider whether the additional features of the Brother justify the cost compared to the more budget-friendly HP model.