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Brother MFC-J1010DW Wireless Color Inkjet vs HP Smart Tank 5103 Wireless All-in-One Ink Tank

Updated August 2026 — HP Smart Tank 5103 Wireless All-in-One Ink Tank leads on cost efficiency and ease of use.

The Brother MFC-J1010DW is more budget-friendly and faster, while the HP Smart Tank 5103 offers long-term savings with its ink tank system.

Why Brother MFC-J1010DW Wireless Color Inkjet is better

Lower Price

Brother is $145.00 compared to HP's $199.99.

Faster Printing

Brother prints up to 17 ppm black.

Compact Design

Brother is designed for small spaces.

Why HP Smart Tank 5103 Wireless All-in-One Ink Tank is better

Longer Ink Life

HP includes up to 2 years of ink.

Refillable System

HP's tank system is cartridge-free.

AI Features

HP optimizes print layouts with AI.

Overall score

Brother MFC-J1010DW Wireless Color Inkjet
78
HP Smart Tank 5103 Wireless All-in-One Ink Tank
85

Specifications

SpecBrother MFC-J1010DW Wireless Color InkjetHP Smart Tank 5103 Wireless All-in-One Ink Tank
Print TypeInkjetInk Tank
Mobile PrintYesYes
DuplexYesNo
Cloud PrintYesYes
ADF20 pagesNo

Dimension comparison

Brother MFC-J1010DW Wireless Color InkjetHP Smart Tank 5103 Wireless All-in-One Ink Tank

Overview of the Printers

The Brother MFC-J1010DW is priced at $145.00, while the HP Smart Tank 5103 costs $199.99, making the Brother model about 27% cheaper. Both printers are designed for multi-functionality, but they cater to different printing needs. The Brother model focuses on compactness and high-speed performance, while the HP Smart Tank emphasizes long-term cost savings with its ink tank system.

Features and Functionality

The Brother MFC-J1010DW offers full functionality in a compact design, allowing users to print, copy, scan, and fax. It boasts fast printing speeds of up to 17 pages per minute (ppm) for black and 9.5 ppm for color. In contrast, the HP Smart Tank 5103 is tailored for high-volume printing, featuring a refillable ink tank that provides up to two years of ink. This means that while the Brother printer excels in speed, the HP model allows for thousands of pages without the hassle of cartridge replacements.

Printing Quality

Both printers deliver impressive print quality, but they approach it differently. The Brother MFC-J1010DW is designed for business-level features, ensuring sharp text and vibrant colors for a range of documents. Meanwhile, the HP Smart Tank 5103 leverages its AI capabilities to optimize print layouts, removing unwanted content for perfectly formatted prints. This innovation could result in less wasted paper, making it an efficient choice for users who print frequently.

Mobile and Cloud Connectivity

When it comes to mobile and cloud connectivity, both printers offer robust options. The Brother MFC-J1010DW supports the Brother Mobile Connect App for managing printing and scanning tasks and allows direct connections to cloud services. On the other hand, the HP Smart Tank 5103 is designed for seamless connectivity with its wireless features and AI integration, ensuring that it stays updated and secure. This focus on connectivity makes both models suitable for home offices and small workplaces that rely on mobile printing.

Cost of Ownership

The cost of ownership varies significantly between the two models. The Brother MFC-J1010DW has a lower initial price of $145.00, while the HP Smart Tank 5103 is priced at $199.99. However, the HP Smart Tank offers up to two years of ink included in the purchase, potentially saving users a significant amount on ink costs over time. For those who print frequently, the HP model may offer a better long-term value, whereas the Brother model is more budget-friendly upfront.

Maintenance and Usability

In terms of maintenance, the Brother MFC-J1010DW is designed for easy use, featuring a 1.8” color display for straightforward navigation and management of print jobs. It also integrates with Alexa for smart ink management and reordering. Conversely, the HP Smart Tank 5103 features a mess-free refill system for its ink tanks, reducing the complexity often associated with traditional cartridge systems. This makes the HP model particularly appealing for families or users who want a hassle-free printing experience.

Performance and Reliability

Both printers have shown themselves to be reliable, with the Brother MFC-J1010DW holding a sales rank of 563 and the HP Smart Tank 5103 ranked slightly lower at 569. The Brother model stands out with its fast printing capabilities, while the HP model is recognized for its long-lasting ink supply and overall durability. For users who prioritize speed, the Brother is a strong contender, while those looking for longevity in ink supply may prefer the HP Smart Tank.

Which should you buy?

Ultimately, the choice between the Brother MFC-J1010DW and the HP Smart Tank 5103 depends on your specific printing needs. If you value a lower initial cost and faster printing speeds, the Brother model at $145.00 is a compelling option. However, if you are looking for long-term savings on ink and a reliable, refillable system, the HP Smart Tank 5103, despite its higher price of $199.99, could be the better investment. Both printers offer unique advantages that cater to different user preferences, making them worth considering based on your printing habits.