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Brother MFC-J1010DW Wireless Color Inkjet vs HP Smart Tank Plus 570 Wireless All-in-One Ink

Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on speed and price, HP Smart Tank Plus 570 Wireless All-in-One Ink wins on quality.

The Brother MFC-J1010DW offers a better price and faster printing speeds, while the HP Smart Tank Plus 570 excels in long-term ink savings.

Why Brother MFC-J1010DW Wireless Color Inkjet is better

Price

Brother is $145.00 compared to HP's $219.99.

Speed

Brother prints up to 17 ppm black and 9.5 ppm color.

Compactness

Brother has a smaller footprint for tight spaces.

Why HP Smart Tank Plus 570 Wireless All-in-One Ink is better

Ink Savings

HP includes up to 2 years of ink.

Print Quality

HP claims sharper text and richer colors.

Refill System

HP has a mess-free ink refill system.

Overall score

Brother MFC-J1010DW Wireless Color Inkjet
85
HP Smart Tank Plus 570 Wireless All-in-One Ink
78

Specifications

SpecBrother MFC-J1010DW Wireless Color InkjetHP Smart Tank Plus 570 Wireless All-in-One Ink
Print TechnologyInkjetInk Tank
Duplex PrintingYesNo
Mobile PrintingYesYes
Automatic Feeder20 pagesNo
Ink IncludedStandardUp to 2 years

Dimension comparison

Brother MFC-J1010DW Wireless Color InkjetHP Smart Tank Plus 570 Wireless All-in-One Ink

Price Comparison

The Brother MFC-J1010DW is priced at $145.00, making it about 34% cheaper than the HP Smart Tank Plus 570, which retails for $219.99. This significant price difference can make the Brother printer an attractive option for budget-conscious consumers. The average price over the past 30 days for the Brother printer is $79.98, indicating that it often sells at a lower price point. On the other hand, the HP model has a higher average price of $230.79 over the same period, reinforcing its positioning as a premium offering. If cost is a primary consideration, the Brother MFC-J1010DW provides a clear advantage.

Both printers are designed to deliver high-quality output, but they employ different technologies. The Brother MFC-J1010DW features traditional inkjet technology, promising vibrant color and sharp black text, while the HP Smart Tank Plus 570 utilizes a tank system, which is touted to produce sharper text and richer colors. The HP model also claims to maintain print quality longer than its competitors without complex maintenance, ensuring consistent performance over time. This focus on longevity and quality may appeal to users who prioritize print fidelity and long-lasting results.

Functionality

Functionality is a strong suit for both printers, but they cater to different user needs. The Brother MFC-J1010DW offers a comprehensive range of features, including printing, scanning, copying, and faxing. It also includes duplex printing and a mobile app for easy management of print jobs. In contrast, the HP Smart Tank Plus 570 emphasizes its high-capacity ink tank system and cartridge-free printing, which can be less messy and more convenient for users who print frequently. Each model brings valuable capabilities to the table, but the choice ultimately depends on specific user requirements.

Speed and Efficiency

Speed is a critical factor for many users, and here, the Brother MFC-J1010DW holds a slight edge. It boasts print speeds of up to 17 pages per minute (ppm) for black and 9.5 ppm for color, making it a solid choice for those needing to print documents quickly. Meanwhile, the HP Smart Tank Plus 570 does not specify its print speed, which could be a consideration for consumers who require fast output. Additionally, the Brother model's duplex printing capability allows for automatic double-sided printing, increasing efficiency while saving paper.

Ink Usage and Cost

Ink management is a crucial aspect of any printer's overall cost-effectiveness. The Brother MFC-J1010DW includes features such as Alexa integration for smart ink management, allowing users to monitor ink levels and receive alerts for low ink. In contrast, the HP Smart Tank Plus 570 stands out with its offer of up to 2 years of ink included, which translates to thousands of pages of printing before needing a refill. This feature significantly lowers the cost of ownership in the long term, appealing to users who print in higher volumes.

Design and Compactness

When it comes to design, the Brother MFC-J1010DW is engineered to fit seamlessly into small spaces, making it an ideal choice for home offices and tight workspaces. Its compact design does not compromise on functionality, giving users the full spectrum of printing capabilities without the bulk. The HP Smart Tank Plus 570, while also designed for home use, focuses more on the tank system's accessibility and ease of refilling. Both designs prioritize user convenience, but the Brother’s smaller footprint may be more appealing for those with limited space.

Connectivity Options

Connectivity is essential for modern printers, and both models offer robust options. The Brother MFC-J1010DW provides built-in wireless connectivity, Wi-Fi Direct, and USB options, allowing users to print from a variety of devices including desktops, laptops, and smartphones. Additionally, it supports cloud printing through the Brother Mobile Connect App. The HP Smart Tank Plus 570 also emphasizes wireless connectivity, making it easy to print from multiple sources. Both printers cater well to mobile users, but the Brother model's app integration adds an extra layer of convenience for managing print tasks.

Which should you buy?

In deciding between the Brother MFC-J1010DW and the HP Smart Tank Plus 570, both printers present distinct advantages. The Brother MFC-J1010DW is the more budget-friendly option at $145.00, offering a comprehensive set of features, including fast print speeds and compact design. Conversely, the HP Smart Tank Plus 570 excels in long-term ink savings and print quality, with up to 2 years of ink included. Ultimately, your decision should depend on your printing habits and priorities—whether you value upfront cost savings or long-term efficiency and quality in printing.