Brother MFC-J1010DW Wireless Color Inkjet vs HP Smart Tank Plus 651 Wireless All-in-One
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on cost and size, HP Smart Tank Plus 651 Wireless All-in-One wins on capacity.
The Brother MFC-J1010DW is a more budget-friendly option with faster printing speeds, while the HP Smart Tank Plus 651 offers long-term savings with its ink tank system.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Price
Brother is significantly cheaper at $145.00.
Speed
Brother prints faster at 17 ppm black and 9.5 ppm color.
Compact Design
Brother's compact design fits better in small spaces.
Why HP Smart Tank Plus 651 Wireless All-in-One is better
Ink Capacity
HP includes 2 years of ink for high-volume printing.
Refill System
HP's mess-free ink tank system simplifies maintenance.
Long-Term Value
HP's tank system reduces long-term printing costs.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | HP Smart Tank Plus 651 Wireless All-in-One |
|---|---|---|
| Print Speed | 17 ppm black, 9.5 ppm color | Standard speed |
| Ink Type | Inkjet | Ink Tank |
| Duplex Printing | Yes | Yes |
| Mobile Printing | Yes | Yes |
| Automatic Feeder | 20-page | Yes |
Dimension comparison
Overview of the Brother MFC-J1010DW and HP Smart Tank Plus 651
When it comes to all-in-one printers, the Brother MFC-J1010DW and the HP Smart Tank Plus 651 offer distinct advantages tailored to different user needs. The Brother MFC-J1010DW is priced at $145.00, making it about 56% cheaper than the HP Smart Tank Plus 651, which retails for $329.89. This significant price difference reflects their varying features and intended use cases, which we will explore in detail throughout this article.
Printing Performance
The Brother MFC-J1010DW boasts print speeds of up to 17 pages per minute (ppm) for black and 9.5 ppm for color, making it a reliable choice for users who prioritize speed in their printing tasks. Meanwhile, the HP Smart Tank Plus 651 excels in providing a high-volume printing solution, with up to two years of ink included, capable of producing up to 8,000 color pages or 6,000 black pages from the box. This makes the HP printer particularly suitable for users with extensive printing needs, despite its slower print speed compared to the Brother model.
Features and Functionality
In terms of features, both printers come equipped with essential functionalities including printing, scanning, copying, and faxing. The Brother MFC-J1010DW includes duplex printing and a 20-page automatic document feeder, enhancing efficiency and convenience. On the other hand, the HP Smart Tank Plus 651 is designed for mess-free refilling with its cartridge-free ink tank system, allowing users to replenish ink easily without spills. This focus on user-friendly maintenance may appeal to those who want to minimize the hassle often associated with printer upkeep.
Connectivity Options
The Brother MFC-J1010DW offers versatile connectivity options, allowing users to print and scan from various devices using the Brother Mobile Connect App. It supports wireless connectivity as well as Wi-Fi Direct and USB connections. In contrast, the HP Smart Tank Plus 651 also features mobile and wireless printing capabilities but emphasizes its ability to deliver consistent performance across all devices, thanks to its reliable tank system. Both printers cater to modern connectivity needs, but the Brother model offers slightly more flexibility with its app integration.
Design and Size
The Brother MFC-J1010DW is noted for its compact design, making it an ideal fit for smaller spaces such as home offices or shared workspaces. Its 1.8-inch color display provides straightforward navigation for users. The HP Smart Tank Plus 651, while also designed for home use, may take up more space due to its ink tank system. However, both printers maintain a functional aesthetic that suits a home environment, prioritizing user-friendliness in their designs.
Cost Efficiency
Cost efficiency is a crucial consideration for any printer purchase. The Brother MFC-J1010DW is currently priced at $145.00, with an average price over the last 30 days of about $79.98. In contrast, the HP Smart Tank Plus 651, priced at $329.89, provides a more significant upfront cost but includes two years of ink, reducing long-term expenses for high-volume users. While the Brother printer is cheaper initially, the HP's ink tank system aims to minimize ongoing costs, potentially making it more economical for heavy users in the long run.
Brand Reputation and Reliability
Both Brother and HP have established strong reputations in the printer market. The Brother MFC-J1010DW ranks 563 in bestseller lists, indicating solid customer preference and satisfaction. Meanwhile, the HP Smart Tank Plus 651, with a bestseller rank of 1210, also reflects a strong following, particularly among users looking for efficient, cartridge-free printing solutions. Brand loyalty plays a role in consumer decisions, and both brands offer reliable products backed by years of industry experience.
Which should you buy?
Choosing between the Brother MFC-J1010DW and the HP Smart Tank Plus 651 ultimately depends on your specific needs. If you're looking for a compact, budget-friendly printer with fast printing capabilities and versatile connectivity, the Brother MFC-J1010DW is a solid choice at $145.00. However, if your printing demands are higher and you prefer a cartridge-free system with two years of included ink, the HP Smart Tank Plus 651, despite its higher price of $329.89, may offer better long-term value. Consider your printing habits and budget when making your decision, as both models bring unique strengths to the table.

