Brother MFC-J1010DW Wireless Color Inkjet vs JADENS Bluetooth Thermal Label Printer, 4x6
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on display and paper tray, JADENS Bluetooth Thermal Label Printer, 4x6 wins on weight.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the JADENS printer excels in fast label printing. Choose based on your specific needs.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Multifunctionality
Offers printing, copying, scanning, and faxing.
Speed
Prints up to 17 ppm black and 9.5 ppm color.
Smart Features
Alexa integration for ink management.
Why JADENS Bluetooth Thermal Label Printer, 4x6 is better
Cost
Lower price point at $95.99.
Label Speed
Prints up to 72 labels per minute.
Portability
Compact design for easy transport.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | JADENS Bluetooth Thermal Label Printer, 4x6 |
|---|---|---|
| Print Type | Inkjet | Thermal |
| Print Speed | 17 ppm | 150 mm/s |
| Max Resolution | 4800 x 1200 dpi | 203 dpi |
| Mobile Support | Yes | Yes |
| Duplex Printing | Yes | No |
Dimension comparison
Overview of the Brother MFC-J1010DW and JADENS Bluetooth Thermal Label Printer
The Brother MFC-J1010DW is a multifunction wireless color inkjet printer, while the JADENS Bluetooth Thermal Label Printer specializes in shipping labels. The Brother printer is priced at $145.00, making it about 51% more expensive than the JADENS printer, which retails for $95.99. Both printers serve different purposes, catering to distinct user needs in home offices or small businesses.
The Brother MFC-J1010DW excels in providing a comprehensive printing solution, including copying, scanning, and faxing. In contrast, the JADENS printer focuses on high-speed thermal label printing, ideal for e-commerce shipping needs. Understanding these differences is crucial for potential buyers deciding between these two types of printers.
Functionality and Features
The Brother MFC-J1010DW offers a full range of functionalities, including printing, copying, scanning, and faxing, all within a compact design. It supports duplex printing, which enables automatic two-sided printing, enhancing efficiency and saving paper. The printer also includes a 20-page automatic document feeder and a 150-sheet adjustable paper tray, making it suitable for various tasks.
In comparison, the JADENS Bluetooth Thermal Label Printer emphasizes wireless label printing, supporting both Bluetooth and USB connections. It boasts a remarkable printing speed of 150 mm/s, allowing users to print up to 72 sheets of 4x6 labels in a minute. While it lacks the multifunctionality of the Brother printer, it is tailored specifically for shipping and retail needs.
Printing Technology
The Brother MFC-J1010DW utilizes inkjet technology, which provides vibrant color printing and is versatile for various document types. It is designed for users who require both text and image printing, making it suitable for home, office, and professional use. The printer's speed is rated at up to 17 pages per minute for black and 9.5 pages per minute for color.
On the other hand, the JADENS printer uses thermal direct technology, which eliminates the need for ink or toner. This method not only reduces operational costs but also enhances the speed of printing labels. The thermal printer’s resolution is 203 DPI, ensuring clear and professional labels, which is essential for businesses that rely on efficient shipping.
Connectivity Options
The connectivity capabilities of the Brother MFC-J1010DW are extensive, featuring built-in wireless, Wi-Fi Direct, and USB connections. This flexibility allows users to print from a variety of devices, including desktops, laptops, smartphones, and tablets, utilizing the Brother Mobile Connect App. The printer is also compatible with popular cloud services, enhancing its usability for modern workflows.
In contrast, the JADENS printer primarily connects via Bluetooth for mobile devices, but it also supports USB connections for Windows and Mac OS users. However, it's important to note that while Mac OS users can connect via USB, Bluetooth printing is not supported on that platform. This limitation may be a consideration for those using Apple devices.
Design and Size
The Brother MFC-J1010DW is designed to be compact, making it a suitable choice for homes and small workspaces. Its small footprint allows it to fit easily on desks without taking up too much space. The printer also features a 1.8-inch color display, which simplifies navigation and function management.
Conversely, the JADENS Bluetooth Thermal Label Printer is also compact but is designed specifically for ease of use in printing labels rather than documents. Its lightweight and portable design allows for easy transportation, making it ideal for businesses that require mobility.
Price and Value
The Brother MFC-J1010DW is currently priced at $145.00, with an average price over the last 30 days at $79.98. This price point reflects the multifunctionality and advanced features that the printer offers, justifying the investment for users who need more than just printing capabilities.
The JADENS printer, priced at $95.99, is more cost-effective, particularly for businesses focused solely on label printing. With an average price over the last 30 days at $89.78, it presents a solid value for those primarily engaged in e-commerce and shipping. The JADENS printer is about 17% cheaper than the Brother printer, which could be a significant factor for budget-conscious buyers.
User Experience and Support
The Brother MFC-J1010DW is equipped with an intuitive interface, including a color display that makes it easy to navigate through functions and check printer status. Additionally, it offers smart ink management features through Alexa integration, which can alert users about ink levels and help with reorder processes.
On the other hand, the JADENS printer emphasizes user support, providing comprehensive resources such as instructional videos and problem-solving guides. The inclusion of a printer driver on a U-Disk ensures a smooth setup process, and the company offers lifetime technical support to assist users with any issues that may arise.
Which should you buy?
Choosing between the Brother MFC-J1010DW and the JADENS Bluetooth Thermal Label Printer ultimately depends on your specific printing needs. If you require a versatile all-in-one printer for various tasks, the Brother printer is a solid choice despite its higher price point. Its multifunctionality and advanced features make it ideal for home offices and small businesses that need more than just label printing.
However, if your primary focus is on shipping labels and you need a cost-effective solution, the JADENS printer stands out with its fast printing capabilities and lower price. It is especially suited for e-commerce businesses needing efficiency without the added costs of ink. Assess your printing requirements and budget to determine the best fit for your needs.

