Brother MFC-J1010DW Wireless Color Inkjet vs KNAON Bluetooth Thermal Shipping Label Printer,
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on user interface and build quality, KNAON Bluetooth Thermal Shipping Label Printer, wins on portability and weight.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the KNAON is a budget-friendly label printer. Choose based on your specific printing needs.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Multifunctionality
Brother can print, copy, scan, and fax.
Print Speed
Brother prints up to 17 ppm black.
Smart Features
Brother has Alexa integration for ink management.
Why KNAON Bluetooth Thermal Shipping Label Printer, is better
Price
KNAON is significantly cheaper at $49.49.
Portability
KNAON is designed for mobile labeling tasks.
Labeling Options
KNAON offers extensive DIY labeling templates.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | KNAON Bluetooth Thermal Shipping Label Printer, |
|---|---|---|
| Print Speed | 17 ppm black | 180 mm/s |
| Functionality | All-in-One | Label Printer |
| Connectivity | Wi-Fi, USB | Bluetooth, USB |
| Price | $145.00 | $49.49 |
| Display | 1.8" Color | None |
Dimension comparison
Design and Build Quality
The Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer features a compact design that is ideal for home and small office environments. This printer is engineered to deliver full functionality in a small footprint, making it a convenient choice for those with limited space. In contrast, the KNAON Bluetooth Thermal Shipping Label Printer is also compact but tailored specifically for mobile labeling tasks. It measures 7.17 x 3.9 x 3.43 inches, making it easy to transport and store. While both printers emphasize portability, the Brother’s multifunctionality extends beyond just printing, encompassing scanning, copying, and faxing capabilities, which may appeal more to users requiring a versatile office device.
Functionality and Performance
The Brother MFC-J1010DW excels in versatility, allowing users to print, copy, scan, and fax from a single machine. It boasts impressive print speeds of up to 17 pages per minute (ppm) for black and 9.5 ppm for color, along with automatic duplex printing. This makes it a strong candidate for users needing an all-in-one solution for various tasks. On the other hand, the KNAON printer is focused on thermal label printing, offering a rapid printing speed of up to 180 mm/s. While it supports various label types and customization options through its app, it lacks the multifunction capabilities of the Brother, which may limit its appeal to those needing more than just label printing.
Connectivity Options
Connectivity is a crucial factor in modern printing, and both devices offer unique advantages. The Brother MFC-J1010DW supports a variety of connection methods, including wireless printing via Wi-Fi Direct and USB, making it easy to connect to multiple devices. It also integrates with mobile printing apps and cloud services, enhancing its usability. In contrast, the KNAON Bluetooth Thermal Shipping Label Printer relies on Bluetooth for wireless printing, requiring users to download the 'FlashLabel Pro' app for compatibility across different platforms. While it offers USB connectivity as well, its reliance on an app for Bluetooth may be seen as a limitation for some users looking for straightforward wireless printing.
Pricing and Value
In terms of pricing, the Brother MFC-J1010DW is currently priced at $145.00, which is significantly higher than the KNAON printer’s price of $49.49. This means the Brother printer is about 66% more expensive than the KNAON. However, the higher price of the Brother can be justified by its multifunctionality and advanced features, making it a valuable investment for users who need a comprehensive printing solution. In contrast, the KNAON offers a more budget-friendly option for small businesses focused on shipping and labeling, reflecting its specific use case.
Target Audience
The Brother MFC-J1010DW is designed for a broader audience, including home users, small offices, and those who require comprehensive printing, copying, and scanning capabilities. It is particularly suited for environments where versatility and efficiency are paramount. Conversely, the KNAON printer targets small businesses, e-commerce entrepreneurs, and individuals who primarily need to print shipping labels and other small thermal labels. Its design and functionality cater specifically to users who prioritize quick, efficient labeling over multifunctional printing tasks.
Maintenance and Usability
When it comes to maintenance and usability, the Brother MFC-J1010DW offers smart features like Alexa integration for ink management and notifications, which can simplify the upkeep process. The 1.8-inch color display enhances navigation and control, making it user-friendly. In contrast, the KNAON printer provides a straightforward user experience with a built-in USB drive for easy setup and preloaded drivers. However, its reliance on a mobile app for full functionality may pose a challenge for users who prefer traditional setups. Both printers have their strengths, but the Brother's smart features may give it an edge in user convenience.
Which should you buy?
Choosing between the Brother MFC-J1010DW and the KNAON Bluetooth Thermal Shipping Label Printer ultimately depends on your specific needs. If you require a multifunctional printer that can handle a variety of tasks, the Brother MFC-J1010DW is the superior choice, offering robust features and impressive performance, albeit at a higher price point. However, if your focus is primarily on efficient label printing without the need for additional features, the KNAON printer presents a more cost-effective solution. Its compact design and price make it an excellent option for small businesses needing quick and easy shipping label printing.

