Brother MFC-J1010DW Wireless Color Inkjet vs Nelko Bluetooth Thermal Shipping Label Printer
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on display and paper tray, Nelko Bluetooth Thermal Shipping Label Printer wins on speed.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the Nelko printer excels in speed and cost efficiency for label printing.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Multifunctionality
Brother offers print, copy, scan, and fax capabilities.
Speed
Brother prints up to 17 ppm black and 9.5 ppm color.
User Interface
Brother has a 1.8-inch color display for easy navigation.
Why Nelko Bluetooth Thermal Shipping Label Printer is better
Cost
Nelko is significantly cheaper at $69.99.
Label Speed
Nelko prints at 72 sheets/min, ideal for shipping.
Portability
Nelko is lightweight and easy to move.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | Nelko Bluetooth Thermal Shipping Label Printer |
|---|---|---|
| Print Type | Inkjet | Thermal |
| Max Print Speed | 17 ppm | 72 sheets/min |
| Wireless | Yes | Yes |
| Mobile App | Yes | Yes |
| Paper Size | A4 | 4x6 |
Dimension comparison
Overview of the Brother MFC-J1010DW and Nelko Bluetooth Thermal Shipping Label Printer
The Brother MFC-J1010DW and the Nelko Bluetooth Thermal Shipping Label Printer cater to different printing needs. The Brother MFC-J1010DW is priced at $145.00, while the Nelko printer is significantly cheaper at $69.99, making it about 52% less expensive. Choosing between these printers depends heavily on intended use—general office tasks versus specific shipping label printing.
Printing Capabilities
The Brother MFC-J1010DW offers versatile printing options, including print, copy, scan, and fax functionalities. It can print up to 17 pages per minute (ppm) in black and 9.5 ppm in color, which is ideal for users needing comprehensive document handling. In contrast, the Nelko Bluetooth Thermal Shipping Label Printer excels in speed, capable of printing at 72 sheets per minute with 203 DPI clarity. This makes it particularly suitable for small businesses focusing on efficient shipping label production.
Design and Size
The Brother MFC-J1010DW features a compact design that is perfect for home offices or small workspaces. Its dimensions help save space without compromising functionality, which is essential for users with limited areas. On the other hand, the Nelko printer is also designed for ease of use, being portable and lightweight, making it an ideal choice for mobile operations or small businesses that need a printer that can easily fit into various environments.
Connectivity Options
Connectivity is a strong suit for the Brother MFC-J1010DW, which supports wireless, Wi-Fi Direct, and USB connections. This diversity allows for easy integration with desktops, laptops, smartphones, and tablets. Users can utilize the Brother Mobile Connect App to manage tasks seamlessly. Meanwhile, the Nelko printer also boasts wireless Bluetooth connectivity, allowing for straightforward label printing across devices including iOS and Android, with a simple app setup that can have users printing in minutes.
Paper Handling
When it comes to paper handling, the Brother MFC-J1010DW shines with a 20-page automatic document feeder and a 150-sheet adjustable paper tray. This feature minimizes the need for frequent refills, enhancing productivity. In comparison, the Nelko printer is tailored for printing shipping labels, handling labels from 1.57" to 4.1" wide, and supports both fanfold and roll types, catering specifically to the needs of shipping and e-commerce.
User Experience
The Brother MFC-J1010DW is equipped with a 1.8-inch color display that facilitates easy navigation of its features, allowing users to check status and manage print jobs with clarity. Additionally, the printer integrates with Alexa for smart ink management, providing alerts and automatic reordering options. The Nelko printer, while lacking a display, compensates with its uncomplicated app interface and plug-and-play USB connection for PC users, ensuring a user-friendly experience for individuals who need to print labels quickly.
Cost Efficiency
At $145.00, the Brother MFC-J1010DW is a more substantial investment compared to the Nelko printer, which retails for $69.99. However, the average prices over the last 30 days reveal that the Brother printer has seen an average price of $79.98, indicating potential fluctuations. The Nelko printer has maintained a consistent average price around $69.98, which may appeal to cost-conscious buyers focused on specific printing tasks without the need for multifunctionality.
Which should you buy?
Deciding between the Brother MFC-J1010DW and the Nelko Bluetooth Thermal Shipping Label Printer ultimately depends on your printing needs. If you require a multifunctional printer capable of handling a variety of tasks for a home office or small business, the Brother model would be the better choice, despite its higher price. On the other hand, if your primary focus is on printing shipping labels for e-commerce or small business operations, the Nelko printer offers exceptional speed and cost efficiency. Thus, assess your specific needs before making a purchase decision.