Brother MFC-J1010DW Wireless Color Inkjet vs NIIMBOT B1 Label Maker Machine, Thermal Label
Updated July 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on functionality and display, NIIMBOT B1 Label Maker Machine, Thermal Label wins on size and weight.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the NIIMBOT B1 is a specialized label maker. Choose based on your specific needs.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Multifunctionality
Combines printing, scanning, copying, and faxing.
Print Speed
Prints up to 17 ppm black and 9.5 ppm color.
Connectivity
Supports wireless printing and mobile app integration.
Why NIIMBOT B1 Label Maker Machine, Thermal Label is better
Price
Significantly cheaper at $39.99.
Portability
Compact and lightweight design for easy transport.
Inkless Technology
Uses thermal printing, eliminating the need for ink.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | NIIMBOT B1 Label Maker Machine, Thermal Label |
|---|---|---|
| Price | $145.00 | $39.99 |
| Print Type | Inkjet | Thermal |
| Duplex Printing | Yes | No |
| Mobile App | Yes | Yes |
| Battery | No | Yes |
Dimension comparison
Overview of the Brother MFC-J1010DW and NIIMBOT B1
The Brother MFC-J1010DW is a versatile all-in-one printer, while the NIIMBOT B1 is a compact label maker. The MFC-J1010DW is priced at $145.00, making it significantly more expensive than the NIIMBOT B1, which retails for $39.99. Each product serves different purposes, catering to unique user needs in homes, offices, and small businesses.
The Brother MFC-J1010DW combines printing, scanning, copying, and faxing capabilities in a single device. It features duplex printing and a mobile app for easy management. In contrast, the NIIMBOT B1 focuses on streamlined label-making with thermal printing technology, offering an efficient solution for organizing tasks without the need for ink.
Printing Capabilities
The Brother MFC-J1010DW excels in printing with its multifunctional design, capable of producing both documents and photos in vibrant colors. It can print up to 17 pages per minute (ppm) in black and 9.5 ppm in color, making it an efficient choice for busy environments. This printer also supports automatic duplex printing, which saves paper and enhances productivity.
On the other hand, the NIIMBOT B1 is specifically designed for label printing, utilizing thermal technology that eliminates the need for ink. While it may not offer the same speed as the Brother printer, it provides high-quality labels quickly, making it ideal for users who require organization in their personal or professional lives.
Connectivity Options
Connectivity is a strong suit for the Brother MFC-J1010DW, which supports wireless printing through Wi-Fi Direct and USB options. Users can conveniently print from various devices, including smartphones and tablets, by using the Brother Mobile Connect App. This flexibility ensures that users can print documents from anywhere in their home or office without being tethered to a specific location.
The NIIMBOT B1 also offers seamless connectivity, primarily through Bluetooth, making it user-friendly for both iOS and Android devices. Users can connect their smartphones to the label maker quickly, allowing for easy label design and printing. However, it does require a USB connection for PC use, which may limit some users looking for a purely wireless experience.
Design and Portability
The Brother MFC-J1010DW boasts a compact design that fits well in small workspaces, but it is still bulkier than the NIIMBOT B1. With a 1.8-inch color display for easy navigation, it remains functional without taking up too much space. This printer is designed for users who need multiple functions and high-quality output.
In contrast, the NIIMBOT B1 is lightweight and portable, making it easy to move around or store away when not in use. Its compact design is perfect for those who require a label maker that can be easily transported, whether for home organization or business needs. The durability of its materials also ensures that it can withstand regular use in various environments.
User Experience
The Brother MFC-J1010DW is designed with user experience in mind, featuring a straightforward setup process and an intuitive color display that simplifies navigation. Users can easily manage printing jobs, check status, and access various functions without hassle. Moreover, it integrates with Alexa for smart ink management, adding convenience to the overall experience.
Conversely, the NIIMBOT B1 prides itself on a user-friendly interface through its dedicated app. The app auto-detects label sizes and offers over 30 stylish fonts, 100+ borders, and 1500+ symbols, allowing users to customize their labels effortlessly. This focus on ease of use makes the NIIMBOT B1 an excellent choice for those who prioritize quick and stylish labeling solutions.
Price Comparison
The Brother MFC-J1010DW is priced at $145.00, while the NIIMBOT B1 is significantly cheaper at $39.99, making it about 72% less expensive. This substantial price difference reflects the different functions of the two products; the Brother printer serves multiple roles in a home office setup, while the NIIMBOT B1 is specialized for label-making tasks.
When considering the average prices over 30 and 90 days, the Brother MFC-J1010DW shows prices of $79.98 and $83.30, respectively, indicating some variability. In contrast, the NIIMBOT B1 maintains a relatively stable price trend, with averages of $34.15 and $57.47. For budget-conscious buyers, the NIIMBOT B1 presents a compelling option for those who need a label maker without the higher investment required for a multifunction printer.
Target Audience
The Brother MFC-J1010DW is geared towards users who require a multifunctional printer for home or office use. Its capabilities, such as duplex printing, scanning, and faxing, make it an attractive option for small businesses and home offices that demand efficiency and versatility.
In contrast, the NIIMBOT B1 is aimed at users who need a straightforward solution for labeling tasks. Ideal for home organization, retail, and small business applications, it caters to those who prefer a compact label-making device that is easy to use and transport. The differences in target audience reflect the unique functionalities and benefits offered by each product.
Which should you buy?
Ultimately, the choice between the Brother MFC-J1010DW and the NIIMBOT B1 hinges on your specific needs. If you require a reliable all-in-one printer that can handle various tasks in a home or office setting, the Brother MFC-J1010DW is the superior choice despite its higher price. Conversely, if your primary focus is on creating labels quickly and efficiently, the NIIMBOT B1's affordability and user-friendly features make it an excellent investment. Consider your specific requirements and budget before making a decision.

