Brother MFC-J1010DW Wireless Color Inkjet vs NIIMBOT B1 Label Maker Machine, Thermal Label
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on display and weight, NIIMBOT B1 Label Maker Machine, Thermal Label wins on portability.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the NIIMBOT B1 is a budget-friendly label maker. Choose based on your specific printing needs.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Versatility
Brother can print, scan, copy, and fax.
Speed
Brother prints up to 17 ppm black.
Connectivity
Brother offers more connectivity options.
Why NIIMBOT B1 Label Maker Machine, Thermal Label is better
Price
NIIMBOT is significantly cheaper.
Portability
NIIMBOT is designed for easy transport.
Simplicity
NIIMBOT is easy to use for labeling.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | NIIMBOT B1 Label Maker Machine, Thermal Label |
|---|---|---|
| Print Speed | 17 ppm | N/A |
| Duplex | Yes | No |
| Mobile App | Yes | Yes |
| Cloud Print | Yes | No |
| Label Support | No | Yes |
Dimension comparison
Overview of the Brother MFC-J1010DW and NIIMBOT B1
The Brother MFC-J1010DW and NIIMBOT B1 serve very different printing needs, with the former being an all-in-one printer and the latter a label maker. The Brother MFC-J1010DW is priced at $145.00, while the NIIMBOT B1 is significantly cheaper at $49.99, making it about 66% less expensive. This price difference reflects the varying functionalities each product offers, catering to distinct user requirements.
Printing Capabilities
The Brother MFC-J1010DW excels in versatile printing capabilities, offering up to 17 pages per minute (ppm) in black and 9.5 ppm in color. It features duplex printing, allowing for automatic two-sided printing, which is a significant time and paper saver. In contrast, the NIIMBOT B1 focuses solely on label printing, making it less versatile for users needing a comprehensive printing solution. While the Brother printer handles various tasks including scanning and faxing, the NIIMBOT B1 is designed solely for label creation.
Design and Size
The Brother MFC-J1010DW provides a compact design that is ideal for small spaces, making it suitable for home offices or small workspaces. Its dimensions are tailored to fit comfortably on desks while still providing all necessary functions. The NIIMBOT B1, on the other hand, is also compact but is specifically designed for portability with a streamlined focus on label making. The design of the NIIMBOT B1 emphasizes ease of use and accessibility, making it user-friendly for quick label tasks.
User Experience
User experience varies significantly between the two devices. The Brother MFC-J1010DW comes with a 1.8-inch color display, facilitating easy navigation through its various functions. This model is compatible with the Brother Mobile Connect App, allowing users to manage print jobs directly from their smartphones. In contrast, the NIIMBOT B1 also offers a straightforward user experience through its mobile app, supporting both iOS and Android devices. However, it lacks the expansive features of an all-in-one printer, focusing instead on label-making efficiency.
Connectivity Options
The Brother MFC-J1010DW boasts extensive connectivity options, including built-in wireless, Wi-Fi Direct, and USB, allowing for flexible printing from multiple devices. It is equipped to handle both mobile and cloud printing, which can significantly enhance productivity. The NIIMBOT B1 connects via Bluetooth and USB, making it straightforward to pair with smartphones or PCs. However, its connectivity options are less comprehensive, reflecting its specialized function as a label maker rather than a multifunction printer.
Target Users
The Brother MFC-J1010DW targets users who require a multifunctional device capable of printing, scanning, copying, and faxing. It appeals to home offices and small businesses looking for a reliable all-in-one solution. The NIIMBOT B1, priced at $49.99, is designed primarily for users needing quick and efficient label creation for various applications like home organization, retail, or office use. Its lower price point makes it attractive for occasional users or small businesses focusing on labeling needs.
Cost Efficiency
When considering cost efficiency, the Brother MFC-J1010DW is priced at $145.00, which may seem steep compared to the NIIMBOT B1's $49.99 price tag. However, the Brother model offers a broader range of functionalities, which can justify the higher price for users needing all-in-one capabilities. Over a 30-day period, the average price for the Brother is $79.98, still significantly higher than the NIIMBOT’s average of $47.62. Depending on your printing needs, the cost difference can be seen as an investment in versatility versus a budget-friendly option for specific tasks.
Which should you buy?
Choosing between the Brother MFC-J1010DW and the NIIMBOT B1 ultimately depends on your individual printing needs. If you require a multifunctional printer that can handle a variety of tasks, the Brother MFC-J1010DW is the superior choice, despite its higher price. However, if your primary requirement is for a dedicated label maker that is cost-effective and easy to use, the NIIMBOT B1 is an excellent option, especially considering its affordability at $49.99. Evaluate your specific needs to determine which product aligns best with your printing requirements.