Brother MFC-J1010DW Wireless Color Inkjet vs NIIMBOT D110 Upgraded Version Mini Label Maker
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on speed and print quality, NIIMBOT D110 Upgraded Version Mini Label Maker wins on portability and ease of use.
The Brother MFC-J1010DW is a versatile all-in-one printer, while the NIIMBOT D110 excels in portability and affordability. Choose based on your specific needs.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Functionality
Brother offers printing, scanning, copying, and faxing.
Speed
Brother prints up to 17 ppm black and 9.5 ppm color.
Display
Brother has a 1.8-inch color display for easy navigation.
Why NIIMBOT D110 Upgraded Version Mini Label Maker is better
Portability
NIIMBOT is lightweight at 149 grams.
Price
NIIMBOT is significantly cheaper at $29.99.
Labeling
NIIMBOT specializes in customizable label printing.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | NIIMBOT D110 Upgraded Version Mini Label Maker |
|---|---|---|
| Print Type | Inkjet | Thermal |
| Duplex | Yes | No |
| Mobile App | Yes | Yes |
| Cloud Print | Yes | No |
| Label Width | N/A | 15mm |
Dimension comparison
Overview of the Brother MFC-J1010DW and NIIMBOT D110
In this comparison, we explore the Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer and the NIIMBOT D110 Upgraded Version Mini Label Maker. The Brother printer, priced at $145.00, offers comprehensive functionality for home and office needs, while the NIIMBOT label maker is a compact, portable option costing just $29.99. Understanding their unique features will help you determine which product best suits your requirements.
Design and Portability
The Brother MFC-J1010DW is designed for efficiency in a compact form, making it suitable for small workspaces. At a price point of $145.00, it integrates printing, scanning, copying, and faxing capabilities, delivering business-level features without taking up much space. Conversely, the NIIMBOT D110 stands out for its portability. Weighing only 149 grams, this label maker can easily fit into your pocket, priced at just $29.99, making it an incredibly affordable choice for on-the-go labeling.
Printing Capabilities
The Brother MFC-J1010DW excels in printing performance with speeds of up to 17 pages per minute for black and 9.5 pages for color, making it a strong candidate for more extensive printing tasks. It also boasts duplex printing for efficient paper use. In contrast, the NIIMBOT D110 focuses on label printing, featuring a maximum print width of 15mm and offering a variety of label styles. While it may not match the speed of the Brother printer, its high-definition thermal printing technology allows for quality labels without needing ink or toner.
Functionality and Features
The Brother MFC-J1010DW is a versatile machine that can handle multiple tasks, including printing, scanning, copying, and faxing, all from a single device. This all-in-one functionality is ideal for home offices or small businesses. On the other hand, the NIIMBOT D110 is designed specifically for labeling tasks, equipped with multiple templates and customizable options through its mobile app. This makes it particularly useful for organizing home, school, or office supplies, albeit limited to label-making functions.
Connectivity Options
Connectivity is a strength of the Brother MFC-J1010DW, which supports wireless connections, including Wi-Fi Direct and USB, allowing for easy printing from various devices. The Brother Mobile Connect App facilitates direct management of printing and scanning tasks. The NIIMBOT D110 also embraces wireless technology through Bluetooth, enabling it to connect seamlessly with both iOS and Android devices. While both products offer convenient connectivity, the Brother's broader range of functions gives it the edge.
User Experience
With a 1.8-inch color display, the Brother MFC-J1010DW provides a user-friendly interface for managing print jobs and checking status. This feature enhances the overall user experience, especially for those who may not be tech-savvy. The NIIMBOT D110, while lacking a dedicated screen, compensates with its intuitive app interface, allowing users to design and print labels with ease. Both devices cater to different usage scenarios, with the Brother focusing on comprehensive office tasks and the NIIMBOT emphasizing simplicity and creativity in labeling.
Price Comparison
The Brother MFC-J1010DW is priced at $145.00, a significant investment for its extensive functionality. In comparison, the NIIMBOT D110 offers a more budget-friendly price at just $29.99, making it about 79% cheaper than the Brother printer. This price difference highlights the target audiences for each product: the Brother printer is designed for users who need multifunctional capabilities, while the NIIMBOT is aimed at those seeking a straightforward labeling solution.
Sales Rank and Popularity
The Brother MFC-J1010DW has a sales rank of 563, indicating its popularity among consumers looking for a reliable all-in-one printer. The NIIMBOT D110, with a sales rank of 851, is also well-received, especially among those who prioritize organization and labeling. While both products have their strengths, the Brother printer's higher rank suggests a broader appeal for office-related tasks.
Which should you buy?
Deciding between the Brother MFC-J1010DW and the NIIMBOT D110 ultimately depends on your specific needs. If you require a multifunctional printer that can handle various tasks efficiently and support a busy office environment, the Brother MFC-J1010DW is the better option despite its higher price. However, if you're looking for a portable, budget-friendly labeling solution that can quickly help you organize your home or school, the NIIMBOT D110 stands out as an excellent choice. Each product serves a distinct purpose, so consider your primary needs before making a decision.

