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Brother MFC-J1010DW Wireless Color Inkjet vs NIIMBOT Label Maker Machine Bluetooth Label

Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on display and capacity, NIIMBOT Label Maker Machine Bluetooth Label wins on portability and weight.

The Brother MFC-J1010DW is a multifunctional printer with extensive features, while the NIIMBOT Label Maker is a compact and cost-effective labeling solution. Choose based on your specific needs.

Why Brother MFC-J1010DW Wireless Color Inkjet is better

Versatility

Brother MFC-J1010DW offers printing, scanning, copying, and faxing.

Speed

Brother MFC-J1010DW prints up to 17 ppm black and 9.5 ppm color.

Connectivity

Brother MFC-J1010DW supports Wi-Fi, USB, and mobile printing.

Why NIIMBOT Label Maker Machine Bluetooth Label is better

Portability

NIIMBOT Label Maker is pocket-sized and easy to carry.

Price

NIIMBOT Label Maker is significantly cheaper at $29.99.

Simplicity

NIIMBOT Label Maker is easy to use with a dedicated app.

Overall score

Brother MFC-J1010DW Wireless Color Inkjet
85
NIIMBOT Label Maker Machine Bluetooth Label
70

Specifications

SpecBrother MFC-J1010DW Wireless Color InkjetNIIMBOT Label Maker Machine Bluetooth Label
Print Speed17 ppm blackN/A
Duplex PrintingYesNo
Mobile AppYesYes
Label TypeDocumentsLabels
BatteryNoYes

Dimension comparison

Brother MFC-J1010DW Wireless Color InkjetNIIMBOT Label Maker Machine Bluetooth Label

Overview of the Brother MFC-J1010DW and NIIMBOT Label Maker

The Brother MFC-J1010DW is a versatile all-in-one printer, while the NIIMBOT Label Maker focuses on specialized labeling functionality. Both devices target different needs, making them suitable for distinct user groups. The Brother MFC-J1010DW is priced at $145.00, while the NIIMBOT comes in at a significantly lower price of $29.99, making it about 79% cheaper than its counterpart.

Functionality and Features

The Brother MFC-J1010DW offers comprehensive functionality, including printing, copying, scanning, and faxing. It excels in performance, boasting print speeds of up to 17 pages per minute for black and 9.5 pages per minute for color. In contrast, the NIIMBOT Label Maker is designed primarily for creating labels, utilizing direct thermal technology with 203 DPI for clear prints. It does not print in color, limiting its functionality compared to the Brother printer's diverse capabilities.

Printing Capabilities

When it comes to printing capabilities, the Brother MFC-J1010DW stands out with its duplex printing feature, automatically printing on both sides to save paper. It also accommodates various media types with its 150-sheet adjustable paper tray and 20-page automatic document feeder. The NIIMBOT Label Maker, while efficient for labeling tasks, only prints monochrome labels, which may restrict its use for broader printing needs like documents and photos.

Design and Portability

The Brother MFC-J1010DW is compactly designed, suitable for home offices or small workspaces. Its dimensions make it a space-saving option without sacrificing essential features. On the flip side, the NIIMBOT Label Maker is extremely portable, designed to fit in your pocket, making it convenient for users who need a labeling solution on-the-go. While the Brother printer is stationary, the NIIMBOT's compactness allows for easy transport.

Connectivity Options

Connectivity is another area where the Brother MFC-J1010DW excels. It offers built-in wireless connectivity, Wi-Fi Direct, and USB options, allowing users to print from various devices, including smartphones and tablets. The Brother Mobile Connect App enhances its functionality by enabling remote management of printing and scanning tasks. The NIIMBOT Label Maker also supports Bluetooth connectivity with its dedicated app, making it easy to create labels from smartphones. However, it is limited to mobile devices, as it does not support computer connections.

User Experience

The Brother MFC-J1010DW enhances user experience with its 1.8" color display, simplifying navigation and management of print jobs. Features like Alexa integration for ink alerts and automatic reordering further streamline the user experience. In contrast, the NIIMBOT Label Maker is designed for ease of use with its simple setup and installation process, although it lacks a display screen. The label maker's intuitive app compensates for this by guiding users through the labeling process.

Performance and Speed

In terms of performance, the Brother MFC-J1010DW shines with its fast print speeds and automatic duplex printing. It’s suitable for users who require efficiency in a home or small office setting. The NIIMBOT Label Maker, while not designed for high-speed output, offers quick labeling capabilities that can be beneficial for tasks like organizing school supplies or office materials. The Brother printer's sales rank of 563 reflects its popularity and reliability in the market, while the NIIMBOT's sales rank of 1344 indicates a solid but more niche appeal.

Which should you buy?

Choosing between the Brother MFC-J1010DW and the NIIMBOT Label Maker largely depends on your specific needs. If you require a multifunctional printer that can handle various printing tasks, the Brother MFC-J1010DW is a robust choice with its extensive features and capabilities. However, if your primary need is for a portable labeling solution for home, school, or office organization, the NIIMBOT Label Maker offers a cost-effective and convenient option. Ultimately, your decision should be guided by whether you need a comprehensive printing solution or a focused labeling device.