Brother MFC-J1010DW Wireless Color Inkjet vs Rongta Bluetooth Shipping Label Printer
Updated August 2026 — Brother MFC-J1010DW Wireless Color Inkjet wins on functionality and speed, Rongta Bluetooth Shipping Label Printer wins on weight and size.
The Brother MFC-J1010DW offers multifunctionality and higher printing speeds, while the Rongta printer is a budget-friendly option for label printing.
Why Brother MFC-J1010DW Wireless Color Inkjet is better
Multifunctionality
Brother can print, copy, scan, and fax.
Speed
Brother prints up to 17 ppm black and 9.5 ppm color.
Smart Features
Brother integrates with Alexa for smart ink management.
Why Rongta Bluetooth Shipping Label Printer is better
Price
Rongta is significantly cheaper at $31.99.
Portability
Rongta is compact and easy to transport.
Label Focus
Rongta specializes in efficient label printing.
Overall score
Specifications
| Spec | Brother MFC-J1010DW Wireless Color Inkjet | Rongta Bluetooth Shipping Label Printer |
|---|---|---|
| Print Type | Inkjet | Thermal |
| Max Print Speed | 17 ppm | N/A |
| Mobile Printing | Yes | Yes |
| Duplex Printing | Yes | No |
| Paper Capacity | 150 sheets | N/A |
Dimension comparison
Overview of the Brother MFC-J1010DW and Rongta Bluetooth Shipping Label Printer
The Brother MFC-J1010DW is a versatile all-in-one printer, while the Rongta Bluetooth Shipping Label Printer specializes in thermal label printing. Each product caters to different printing needs, appealing to distinct user bases. At $145.00, the Brother printer provides comprehensive functionalities, whereas the Rongta label printer is priced at $31.99, making it about 78% cheaper than its counterpart.
Printing Capabilities
The Brother MFC-J1010DW shines with its all-in-one capabilities, offering printing, copying, scanning, and faxing. It achieves print speeds of up to 17 pages per minute (ppm) for black text and 9.5 ppm for color, which significantly boosts productivity for home offices and small businesses. In contrast, the Rongta printer focuses exclusively on thermal label printing, supporting common sizes like the popular 4x6-inch shipping labels. While it lacks the multifunctionality of the Brother printer, it ensures efficient label production, making it ideal for e-commerce and shipping needs.
Design and Portability
In terms of design, the Brother MFC-J1010DW is compact and budget-friendly, ideal for those with limited workspace. It features a 1.8-inch color display for easy navigation. The Rongta Bluetooth Shipping Label Printer is designed for portability, measuring 10.2 x 7.4 x 5.3 inches, making it easy to store and transport. Both printers excel in their design categories, but their intended environments differ, with the Brother printer suited for office use and the Rongta printer optimized for on-the-go labeling.
Connectivity Options
The Brother MFC-J1010DW offers versatile connectivity options, including built-in wireless, Wi-Fi Direct®, and USB, allowing seamless printing from various devices. It even supports mobile printing through the Brother Mobile Connect App. On the other hand, the Rongta printer utilizes Bluetooth connectivity exclusively, which is convenient for users with smartphones or tablets. However, it requires downloading a specific app to function, which may be a disadvantage for those looking for immediate usability without additional setup.
User Experience and Functionality
The user experience with the Brother MFC-J1010DW is enhanced by features like duplex printing, which saves paper and time, and a 20-page automatic document feeder for efficient scanning and copying. Moreover, it integrates with cloud services and is compatible with Alexa for smart ink management. The Rongta printer simplifies the label printing process with automatic label identification, eliminating manual adjustments. However, it lacks the multifunctional capabilities that the Brother printer offers, which could be a drawback for users needing a more comprehensive solution.
Price and Value
The Brother MFC-J1010DW is priced at $145.00, which reflects its multifunctional capabilities and higher printing speeds. In contrast, the Rongta Bluetooth Shipping Label Printer is priced at just $31.99, positioning it as an economical choice for businesses focused solely on shipping labels. The price difference of about $113.01 signifies that the Brother printer targets users needing a robust all-in-one solution, while the Rongta printer caters to budget-conscious users who primarily require label printing.
Sales Performance
The Brother MFC-J1010DW has a sales rank of 563, indicating a solid presence in the market for all-in-one printers. This rank suggests popularity among consumers looking for a reliable multifunction device. Meanwhile, the Rongta Bluetooth Shipping Label Printer boasts a slightly higher rank of 524, indicating its appeal in the niche of shipping and label printing. Both products have established themselves in their respective categories, but the Brother printer's broader functionality may attract a wider audience.
Which should you buy?
When deciding between the Brother MFC-J1010DW and the Rongta Bluetooth Shipping Label Printer, it ultimately boils down to your specific printing needs. If you require a multifunctional device that can print, copy, scan, and fax while also being Alexa-compatible, the Brother printer is worth the investment at $145.00. However, if your focus is on efficient label printing for shipping purposes, and you prefer a budget-friendly option, the Rongta printer at $31.99 offers excellent value for its niche.