Canon EOS 5D Mark IV DSLR Camera – Full-Frame 30. vs SSE Canon PowerShot SX740 HS Digital Camera 4PC Bundle
Updated July 2026 — Canon EOS 5D Mark IV DSLR Camera – Full-Frame 30. wins on build and video quality, SSE Canon PowerShot SX740 HS Digital Camera 4PC Bundle wins on price and portability.
The Canon EOS 5D Mark IV is the superior choice for professionals, while the Canon PowerShot SX740 HS is ideal for casual users seeking portability and affordability.
Why Canon EOS 5D Mark IV DSLR Camera – Full-Frame 30. is better
Image Quality
30.4MP full-frame sensor vs 20.3MP sensor
Video Capabilities
4K video vs Full HD video
Build Quality
Rugged, weather-sealed body vs compact design
Why SSE Canon PowerShot SX740 HS Digital Camera 4PC Bundle is better
Portability
Compact design vs bulkier body
Price
$719.00 vs $1,999.00
Ease of Use
Point-and-shoot functionality vs professional features
Overall score
Specifications
| Spec | Canon EOS 5D Mark IV DSLR Camera – Full-Frame 30. | SSE Canon PowerShot SX740 HS Digital Camera 4PC Bundle |
|---|---|---|
| Sensor | 30.4MP Full-Frame | 20.3MP CMOS |
| Video | 4K | Full HD |
| Autofocus | Dual Pixel AF | Standard AF |
| Weight | 890g | 300g |
| Zoom | N/A | 40x Optical |
Dimension comparison
Introduction
When it comes to choosing a camera, the Canon EOS 5D Mark IV and the Canon PowerShot SX740 HS offer distinct advantages tailored to different types of photographers. The EOS 5D Mark IV, priced at $1,999.00, is designed for serious professionals, whereas the PowerShot SX740 HS, retailing at $719.00, is a compact option for casual users. Understanding the capabilities and features of each can help you make an informed decision.
Image Quality
The Canon EOS 5D Mark IV boasts a 30.4MP full-frame sensor, providing exceptional detail and dynamic range ideal for high-end photography. This camera is particularly suited for professionals who require the highest image quality for weddings, portraits, or landscapes. In contrast, the PowerShot SX740 HS features a 20.3MP CMOS sensor, which, while capable, does not match the full-frame performance of the 5D Mark IV. The lower resolution may be sufficient for everyday snapshots but may not satisfy those looking to produce gallery-quality prints.
Video Capabilities
Video enthusiasts will find the Canon EOS 5D Mark IV highly appealing due to its ability to shoot in 4K resolution. This feature, combined with Dual Pixel autofocus, allows for smooth video capture that meets the demands of both filmmakers and content creators. On the other hand, the PowerShot SX740 HS is limited to capturing Full HD videos. While this is adequate for casual users, it lacks the advanced capabilities of the 5D Mark IV, making it less suitable for those pursuing professional video work.
Autofocus System
The EOS 5D Mark IV is equipped with a state-of-the-art Dual Pixel AF system that provides fast and reliable autofocus in various shooting conditions. This is particularly beneficial for capturing moving subjects or in low-light environments. In contrast, the autofocus system in the PowerShot SX740 HS, though effective, does not offer the same level of sophistication. As a result, users may find the 5D Mark IV's autofocus more capable and versatile for challenging photography scenarios.
Build Quality and Durability
When considering build quality, the Canon EOS 5D Mark IV is specifically designed for professional use, featuring a rugged, weather-sealed body that can withstand demanding conditions. This makes it an excellent choice for outdoor photographers or anyone working in unpredictable environments. Conversely, the PowerShot SX740 HS is more compact and portable but does not provide the same level of durability. Those looking for a camera that can endure tough conditions will appreciate the robust construction of the 5D Mark IV.
Portability
The Canon PowerShot SX740 HS excels in portability, making it a prime choice for on-the-go photographers. Its compact design allows it to fit easily into bags or pockets, making it convenient for travel or casual outings. In comparison, the Canon EOS 5D Mark IV, while still manageable, is bulkier and may be less convenient for everyday carry. Users prioritizing portability will find the SX740 HS to be a better fit for their lifestyle.
Accessories and Bundles
Both cameras come with useful accessories, enhancing their value. The Canon EOS 5D Mark IV includes a Canon shoulder bag and a 64GB memory card, providing essential items for serious photographers right out of the box. In contrast, the PowerShot SX740 HS features a 16GB SD memory card, a point-and-shoot case, and a microfiber cleaning cloth, catering to casual users. While both bundles are beneficial, the EOS 5D Mark IV’s offerings are more aligned with the needs of professional photographers.
Price Comparison
The Canon EOS 5D Mark IV is priced at $1,999.00, while the Canon PowerShot SX740 HS is available for $719.00. This makes the SX740 HS about 64% cheaper than the 5D Mark IV. For those on a budget or those who do not require professional features, the PowerShot SX740 HS offers a compelling value. However, professionals or serious hobbyists may find the investment in the EOS 5D Mark IV justified given its advanced capabilities and superior image quality.
Which should you buy?
Choosing between the Canon EOS 5D Mark IV and the Canon PowerShot SX740 HS ultimately depends on your needs as a photographer. If you are a professional seeking exceptional image quality, advanced video capabilities, and durability, the EOS 5D Mark IV is the clear winner despite its higher price point. However, if you are a casual user looking for a compact, versatile camera for everyday use, the PowerShot SX740 HS is an excellent choice that won’t break the bank.

