CHI Lava Ceramic 1″ Flat Iron Hair Straightener, vs Voloom Rootie 3/4” Inch Professional Volumizing
Updated August 2026 — full head-to-head comparison.
Price Comparison
The CHI Lava Ceramic 1″ Flat Iron Hair Straightener is priced at $59.98, while the Voloom Rootie 3/4” Inch Professional Volumizing Ceramic Hair Iron costs $149.99. This makes the CHI straightener about 60% cheaper than the Voloom iron. Despite the price difference, both products cater to different styling needs, which is crucial for potential buyers to consider.
The CHI Lava is positioned as a versatile hair straightener suitable for all hair types, whereas the Voloom Rootie specifically targets thin or very thin hair. If your primary concern is budget, the CHI Lava offers a more economical choice without compromising on quality.
Design and Usability
The CHI Lava features a sleek design with a notable ergonomic shape, making it comfortable to use for extended periods. It comes with an 11-foot swivel cord, which enhances maneuverability during styling. In contrast, the Voloom Rootie has a narrower ¾-inch plate, which is ideal for creating volume in shorter or finer hair.
While both products are designed for ease of use, the CHI Lava’s longer cord may appeal to those with larger styling areas. However, if you have shorter hair, the Voloom’s specialized design may provide better results for adding volume.
Performance and Technology
The CHI Lava incorporates volcanic lava and ceramic materials, allowing for lower temperature styling that reduces hair damage. This innovative technology provides smooth and sleek results, making it a strong contender for those who style frequently. On the other hand, the Voloom Rootie utilizes patented plate technology to create “volume pockets” that lift hair away from the scalp, specifically targeting volume enhancement.
For consumers focused on maintaining hair health while achieving sleek looks, the CHI Lava’s lower-heat technology is advantageous. In contrast, those looking to boost volume may find the Voloom's unique design more beneficial, especially for fine hair.
Target Audience
The CHI Lava is suitable for a broad audience, as it caters to all hair types and styles. It is particularly beneficial for users who want a reliable straightener that minimizes damage while delivering polished results. Conversely, the Voloom Rootie is tailored explicitly for individuals with thin or very fine hair, making it a niche product in the hair care market.
Potential buyers should consider their hair type and styling needs when deciding between the two. If you have thick or coarse hair, the CHI Lava may better suit your requirements, while the Voloom is aimed at those specifically seeking volume solutions.
Brand Reputation
CHI is a well-known brand in the hair care industry, recognized for its commitment to quality and ethical manufacturing. The CHI Lava has a sales rank of 18,141, indicating a solid presence in the market. Conversely, the Voloom Rootie boasts a higher sales rank of 7,918, which suggests it is favored among users looking for volumizing solutions.
Brand reputation can influence purchasing decisions, particularly for those who prioritize proven reliability and performance. Both brands have established themselves, but the Voloom’s higher rank may indicate a more focused appeal in its niche.
Maintenance and Care
Both the CHI Lava and the Voloom Rootie are designed for ease of maintenance, but their care instructions differ slightly due to their unique technologies. The CHI Lava's ceramic and volcanic lava plates require simple cleaning, while the Voloom emphasizes the elimination of heavy styling products that can weigh hair down.
When considering maintenance, the CHI Lava allows for straightforward upkeep that aligns with its versatile styling capabilities. The Voloom, however, encourages a healthier hair regimen by minimizing chemical product use, which can be appealing for those looking to simplify their hair care routine.
Customer Feedback
Customer reviews highlight a diverse range of experiences with both products. Users of the CHI Lava appreciate its ability to provide a smooth finish, while the Voloom Rootie users often praise its effectiveness in creating lasting volume. The CHI Lava’s broader appeal is supported by its sales rank, while the niche effectiveness of the Voloom is reflected in its popularity among those with fine hair.
Potential buyers should consider these insights, as individual experiences can significantly inform product performance expectations. The choice between the two may come down to personal hair goals and experiences of others with similar hair types.
Which should you buy?
Choosing between the CHI Lava Ceramic 1″ Flat Iron Hair Straightener and the Voloom Rootie 3/4” Inch Professional Volumizing Ceramic Hair Iron ultimately depends on your hair type and styling goals. The CHI Lava is an excellent choice for those seeking a versatile, budget-friendly straightener that minimizes damage. In contrast, the Voloom is ideal for individuals with thin or fine hair who prioritize volume and lift.
If you're looking for all-around performance and affordability, the CHI Lava stands out as the better option. However, if your primary aim is to enhance volume and your hair is on the finer side, the Voloom may be worth the investment.