ELLA BELLA® Titanium Flat Iron Hair Straightener • vs Voloom Rootie 3/4” Inch Professional Volumizing
Updated August 2026 — ELLA BELLA® Titanium Flat Iron Hair Straightener • leads on safety and value.
The ELLA BELLA Titanium Flat Iron offers better versatility and value for a wider range of hair types, while the Voloom Rootie is specialized for thin hair. Overall, the ELLA BELLA is the better choice.
Why ELLA BELLA® Titanium Flat Iron Hair Straightener • is better
Price
ELLA BELLA is $80 cheaper than Voloom
Versatility
Suitable for all hair types
Technology
Uses advanced infrared and ionic technology
Why Voloom Rootie 3/4” Inch Professional Volumizing is better
Specialization
Designed specifically for thin hair
Volume
Creates lasting volume pockets
Temperature Range
Lower minimum temperature for fine hair
Overall score
Specifications
| Spec | ELLA BELLA® Titanium Flat Iron Hair Straightener • | Voloom Rootie 3/4” Inch Professional Volumizing |
|---|---|---|
| Technology | Infrared & Ionic | Ceramic & Checkerboard |
| Adjustable Temp | 320°F-450°F | 220°F-395°F |
| Auto Shut-Off | Yes | Yes |
| Dual Voltage | Yes | No |
| Swivel Cord | Yes | No |
Dimension comparison
Overview of ELLA BELLA® Titanium Flat Iron
The ELLA BELLA® Titanium Flat Iron Hair Straightener is priced at $69.00 and is designed to deliver smooth and silky hair with advanced infrared and ionic technology. This flat iron features a digital display that allows for precise temperature control ranging from 320°F to 450°F, making it suitable for all hair types. With a sales rank of 9268, it is well-regarded in the market, especially for its professional-grade features.
The flat iron's titanium plates ensure even heat distribution, which adds shine and reduces frizz. Moreover, it includes user-friendly features such as dual voltage compatibility for international use, a 360-degree swivel cord for easy maneuvering, and an auto shut-off function for safety. As a woman-owned brand, ELLA BELLA emphasizes customer satisfaction, promising to address any concerns personally.
Overview of Voloom Rootie 3/4” Inch Professional Volumizing Ceramic Hair Iron
The Voloom Rootie 3/4” Inch Professional Volumizing Ceramic Hair Iron is priced at $149.99, making it about 117% more expensive than the ELLA BELLA flat iron. This hair tool is specifically designed for thin to very thin hair, providing lasting volume through its unique checkerboard plate technology. With a sales rank of 7918, it is known for its specialized approach to hair styling.
The Voloom iron features adjustable temperature settings ranging from 220°F to 395°F, allowing users to customize their styling experience while minimizing potential damage. Its patented design works on the under layers of hair, creating volume pockets that lift the top layers for a fuller appearance. Additionally, it claims to reduce the need for hair products that can weigh hair down, promoting healthier styles over time.
Target Audience and Hair Type Suitability
The ELLA BELLA flat iron is suitable for all hair types, thanks to its wide temperature range and advanced heating technology. This versatility makes it an excellent choice for anyone looking to achieve straight, smooth hair quickly. Its features cater to users who value efficiency and effectiveness in their styling routine.
In contrast, the Voloom Rootie is specifically tailored for those with thin or very thin hair, particularly those with chin-length or shorter styles. This specialized focus makes it less versatile than the ELLA BELLA iron but highly effective for its intended audience. For users with fine hair looking for volume, the Voloom may be the better option, while those with a broader range of hair types might find the ELLA BELLA flat iron more accommodating.
Technology and Features
The ELLA BELLA flat iron utilizes infrared and ionic technology to enhance the straightening process. This innovation not only helps in achieving a sleek look but also protects the hair by reducing frizz and adding shine. The adjustable temperature control, ranging from 320°F to 450°F, ensures that users can find the perfect setting for their hair type, making it a versatile tool for various styling needs.
On the other hand, the Voloom Rootie employs patented checkerboard plate technology to create volume pockets, which is a unique feature in the hair styling market. The adjustable temperature range of 220°F to 395°F allows for customization, but it is primarily designed with volumizing in mind. While both tools offer advanced technology, they cater to different styling goals—straightening versus volumizing.
Ease of Use and Convenience
The ELLA BELLA flat iron is designed with user convenience in mind. It includes a 360-degree swivel cord that allows for hassle-free styling, preventing tangles during use. Additionally, dual voltage compatibility means it can be used internationally, which is ideal for travelers. The auto shut-off feature adds an extra layer of safety, giving users peace of mind.
The Voloom Rootie also emphasizes convenience with its lightweight design and adjustable temperature settings. However, its specific focus on volumizing means that it may require a slightly different technique when styling compared to traditional flat irons. While both products are user-friendly, the ELLA BELLA flat iron may appeal more to those seeking straightforward, quick styling.
Brand Reputation and Customer Support
ELLA BELLA, the brand behind the Titanium Flat Iron, has a strong commitment to customer satisfaction. Ruth, the owner operator, promises that any dissatisfaction will be addressed personally, enhancing the brand's reputation for reliability and support. Being featured in Good Housekeeping further solidifies its standing in the market.
Conversely, Voloom positions itself as a movement towards embracing volume, appealing to a specific niche within the hair care community. While it does not emphasize individual customer support to the same degree, it promotes a community-focused approach to styling. Both brands are reputable, but ELLA BELLA's personalized customer service may be a deciding factor for some users.
Price Comparison and Value for Money
The ELLA BELLA Titanium Flat Iron is priced at $69.00, which is significantly lower than the Voloom Rootie at $149.99. This price difference of about $80 makes the ELLA BELLA flat iron an attractive option for those seeking value without sacrificing quality. Despite being the more affordable choice, it still offers professional features that cater to a wide audience.
In contrast, while the Voloom Rootie is more expensive, it is marketed towards a specific demographic. Users with thin hair may find the price justified given its specialized volumizing capabilities. However, for those without such specific needs, the ELLA BELLA flat iron provides excellent value, making it a strong contender in the hair straightener market.
Which should you buy?
Choosing between the ELLA BELLA Titanium Flat Iron and the Voloom Rootie ultimately depends on your hair type and styling needs. If you have a wide range of hair types or prefer straightening, the ELLA BELLA flat iron is the clear winner with its advanced technology and user-friendly features at a lower price point. However, if you have thin or very fine hair and are specifically looking for lasting volume, the Voloom Rootie may be worth the investment for its specialized design. Consider your hair goals and budget to make the best choice for your styling routine.

