Fujifilm Instant Mini 12 Camera + Accessory Bundle vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instant Mini 12 Camera + Accessory Bundle wins on sales rank and film count, Polaroid Now 2nd Generation I-Type Instant Camera wins on price and battery life.
The Fujifilm Instant Mini 12 offers a budget-friendly and user-friendly experience, while the Polaroid Now provides more creative features and a robust design.
Why Fujifilm Instant Mini 12 Camera + Accessory Bundle is better
Price
Fujifilm is $45 cheaper.
Ease of Use
Simpler twist-to-start mechanism.
Accessories
Includes a mini photo album.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Features
Includes double exposure capability.
Build Quality
More robust design.
Battery
USB-C rechargeable battery.
Overall score
Specifications
| Spec | Fujifilm Instant Mini 12 Camera + Accessory Bundle | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Camera Type | Instant | Instant |
| Flash Type | Automatic | Human-friendly |
| Selfie Mode | Yes | Yes |
| Film Type | Fujifilm | i-Type |
| Charging | N/A | USB-C |
Dimension comparison
Overview of Instant Cameras
When it comes to instant cameras, the Fujifilm Instant Mini 12 and the Polaroid Now 2nd Generation stand out as two popular options. The Fujifilm Instant Mini 12 is priced at $124.99, making it about 26% cheaper than the Polaroid Now, which retails for $169.99. Both cameras offer unique features and appeal to different types of users, from casual photographers to those looking for a more creative experience.
Design and Aesthetics
The design of both cameras plays a significant role in their appeal. The Fujifilm Instant Mini 12 features a charming Blossom Pink color, which exudes a playful vibe, ideal for casual settings like parties or vacations. In contrast, the Polaroid Now comes in a sleek black finish that offers a more classic and professional look. While the Fujifilm is compact and easy to carry, perfect for on-the-go photography, the Polaroid's design includes a more robust structure, which may be preferable for users who prioritize durability.
Ease of Use
Fujifilm's Instant Mini 12 is designed for ease of use, featuring a simple twist-to-start lens mechanism that makes capturing moments effortless. Its built-in selfie mirror and close-up mode cater specifically to those who enjoy taking self-portraits. The Polaroid Now, on the other hand, also caters to ease of use but adds features like a dual lens autofocus system, which improves image quality. Both cameras offer automatic flash, but the Polaroid’s accurate human-friendly flash may provide a slight edge in clarity, especially in low-light situations.
Film and Photo Quality
The Fujifilm Instant Mini 12 comes with a BluebirdSales Accessory Bundle that includes 20 sheets of Fujifilm instant film, allowing users to quickly start capturing memories. This camera is designed to produce credit-card-sized photos that are vibrant and clear, making it ideal for casual snaps. Meanwhile, the Polaroid Now includes a double pack of Color i-Type Film for 16 photos and offers the unique feature of double exposure, allowing users to create artistic images. Both cameras excel in photo quality, but the Polaroid’s additional creative features may attract those looking to experiment with their photography.
Battery Life and Charging
The Fujifilm Instant Mini 12 does not specify its battery life, but it is generally known for being reliable during casual use. Conversely, the Polaroid Now boasts an internal lithium-ion battery that can be charged via USB-C, making it more convenient for users who are often on the go. This modern charging method is a notable advantage for the Polaroid, particularly for users who prioritize the ability to recharge quickly and efficiently.
Included Accessories
Both cameras come with useful accessories, enhancing their value. The Fujifilm Instant Mini 12 is packaged with a stylish carrying case and a mini photo album that holds 60 pockets for showcasing memories. This bundle is great for users who want to keep their photos organized and easily accessible. The Polaroid Now includes a neck strap and a USB charging cable, but lacks a dedicated storage solution for photos. This difference may influence buyers who value organized photo storage alongside their camera purchase.
Popularity and Sales Rank
The Polaroid Now enjoys a higher sales rank at 8124 compared to the Fujifilm Instant Mini 12, which is ranked at 12486. This difference in popularity may suggest that more consumers are opting for the Polaroid model, potentially due to its classic branding and unique features that appeal to a broader audience. However, the Fujifilm model remains a strong contender, especially for those seeking a more budget-friendly option without sacrificing the joy of instant photography.
Which should you buy?
Choosing between the Fujifilm Instant Mini 12 and the Polaroid Now ultimately depends on your specific needs and preferences. If you value a budget-friendly option that is easy to use and comes with a comprehensive accessory bundle, the Fujifilm Instant Mini 12 is an excellent choice at $124.99. However, if you're looking for a camera packed with creative features like double exposure and prefer a more robust design, the Polaroid Now at $169.99 may be worth the investment. Both cameras deliver quality results, so consider what features matter most to you before making your decision.

