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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now 3rd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on sales rank and battery life, Polaroid Now 3rd Generation I-Type Instant Camera wins on price and weight.

The Fujifilm Instax Mini 12 is more affordable and user-friendly, while the Polaroid Now offers advanced features and larger prints.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm Instax Mini 12 is cheaper at $127.95.

Ease of Use

Fujifilm is designed for quick, spontaneous photography.

Design

Fujifilm has a playful Blossom Pink design.

Why Polaroid Now 3rd Generation I-Type Instant Camera is better

Features

Polaroid Now has autofocus and creative modes.

Print Size

Polaroid prints are larger and iconic.

Battery

Polaroid has a rechargeable battery for convenience.

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
72
Polaroid Now 3rd Generation I-Type Instant Camera
85

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 3rd Generation I-Type Instant Camera
LensFujinon 60mmTwin-lens
FlashBuilt-inBuilt-in
Film TypeInstax Minii-Type & 600
ModesAuto ExposureSelf-timer, Double-exposure
RechargeableNoYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 3rd Generation I-Type Instant Camera

Design and Aesthetics

The Fujifilm Instax Mini 12 features a charming Blossom Pink design, while the Polaroid Now boasts a classic black aesthetic. The distinctive looks cater to different preferences, but both cameras are visually appealing in their own right. The Fujifilm model's color adds a playful touch, making it ideal for casual photography, especially among younger users. Conversely, the Polaroid's sleek, iconic design appeals to those who appreciate a timeless look. Both cameras are stylish, but the choice ultimately depends on your personal taste.

Features and Functionality

The Fujifilm Instax Mini 12 offers a straightforward user experience with features tailored to instant photography. It includes a Fujinon 60mm lens, a built-in flash, and auto exposure mode, making it user-friendly for quick shots. In contrast, the Polaroid Now incorporates a twin-lens autofocus system, enhancing picture sharpness and allowing for double-exposure and self-timer modes. While the Fujifilm excels in simplicity, the Polaroid’s advanced features cater to users seeking more creative control, highlighting a significant difference in functionality.

Film and Print Quality

Both cameras produce captivating instant prints, but they use different film formats. The Fujifilm Instax Mini 12 utilizes Instax Mini film, providing credit card-sized prints, and comes bundled with 10 sheets of film. The Polaroid Now, on the other hand, shoots with Polaroid i-Type and 600 film, offering larger, iconic prints. While the Fujifilm's 10 sheets allow for immediate fun, the Polaroid's larger print size may appeal to those who prioritize display quality. The choice here hinges on whether you prefer the compactness of the Instax Mini or the classic size of Polaroid prints.

Battery and Power Source

The Fujifilm Instax Mini 12 does not specify its battery type, but it is designed for straightforward instant photography, typically relying on disposable batteries. In contrast, the Polaroid Now is equipped with a built-in USB-C rechargeable battery, lasting for over 15 film packs. This feature not only eliminates the need for frequent battery replacements but also supports a more sustainable approach to photography. If convenience and eco-friendliness are priorities, the Polaroid’s rechargeable battery offers a distinct advantage.

Price Comparison

The Fujifilm Instax Mini 12 is priced at $127.95, making it about 20% cheaper than the Polaroid Now, which retails for $159.99. This price difference may be significant for budget-conscious consumers seeking an instant camera. While both products offer unique features and functionality, the lower price of the Fujifilm model can be an appealing aspect for those new to instant photography or looking for a fun gift option.

Popularity and Sales Rank

The Polaroid Now holds a higher sales rank at 690, compared to the Fujifilm Instax Mini 12, which ranks at 9977. This indicates that the Polaroid model is more popular among consumers, potentially due to its advanced features and iconic brand heritage. While sales rank doesn’t directly correlate with quality, it can reflect consumer preference and market trends. If popularity is a factor in your decision-making process, the Polaroid Now emerges as the favored choice.

User Experience and Ease of Use

The Fujifilm Instax Mini 12 is designed for ease of use, making it perfect for quick, spontaneous photography. Its straightforward operation allows users to capture moments effortlessly, making it an excellent choice for casual photographers or children. On the other hand, the Polaroid Now offers a more complex experience with features like autofocus and creative modes, which may appeal to those seeking a more immersive photography experience. Ultimately, your choice may depend on whether you prefer simplicity or advanced functionalities.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now comes down to personal preferences and intended use. If you value affordability, ease of use, and a playful design, the Fujifilm Instax Mini 12, priced at $127.95, may be the ideal choice. However, if you prioritize features like autofocus, creative shooting modes, and larger prints, the Polaroid Now at $159.99 could be worth the extra investment. Each camera has its merits, so consider your photography style and budget before making a decision.