Fujifilm Instax Mini 12 Instant Camera Blossom vs Fujifilm Instax Mini 12 Instant Camera Clay White
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on design and portability, Fujifilm Instax Mini 12 Instant Camera Clay White wins on film sheets and sales rank.
The Fujifilm Instax Mini 12 Instant Camera Clay White offers better value with more film sheets and accessories, making it the superior choice for frequent users.
Why Fujifilm Instax Mini 12 Instant Camera Blossom is better
Lower Price
Blossom Pink is $134.95 compared to Clay White's $171.95.
Fun Design
Blossom Pink has a vibrant and playful aesthetic.
Compact Size
Blossom Pink is slightly more portable due to its design.
Why Fujifilm Instax Mini 12 Instant Camera Clay White is better
More Film
Clay White includes 60 sheets of film versus 20 sheets for Blossom Pink.
Higher Sales Rank
Clay White ranks 1,243 compared to Blossom Pink's 3,283.
Better Accessories
Clay White comes with a sturdy travel case and additional organization options.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Blossom | Fujifilm Instax Mini 12 Instant Camera Clay White |
|---|---|---|
| Lens | Fujinon 60mm | Fujinon 60mm |
| Viewfinder | Optical | Optical |
| Auto Exposure | Yes | Yes |
| Flash | Built-in | Built-in |
| Photo Size | 2x3 inches | 2x3 inches |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 Cameras
When it comes to instant photography, the Fujifilm Instax Mini 12 cameras are popular choices, offering fun and creativity. The two models being compared here are the Fujifilm Instax Mini 12 Instant Camera Blossom Pink and the Fujifilm Instax Mini 12 Instant Camera Clay White. Each camera comes as part of a bundle, but they differ significantly in price, accessories, and included film sheets. The Blossom Pink model is priced at $134.95, while the Clay White model costs $171.95—about 27% more expensive.
Design and Aesthetics
In terms of design, the Fujifilm Instax Mini 12 Instant Camera Blossom Pink is colorful and compact, appealing particularly to those who favor a vibrant look. The Clay White version, on the other hand, offers a more neutral aesthetic that could suit a broader audience. Both models feature a Fujinon 60mm f/12.7 lens and an optical image viewfinder, ensuring a similar photo-taking experience. However, the Blossom Pink bundle includes a unique carrying case with a removable strap, adding a fashionable touch that enhances portability.
Included Accessories
The accessories included in each bundle set them apart. The Blossom Pink model comes with a variety of fun extras, such as a photo album with 64 pockets, color filters, and assorted frames, all aimed at enhancing the user experience. Meanwhile, the Clay White model includes a sturdy travel case, also designed for easy portability, and a 64-photo album for organizing prints. The inclusion of 60 sheets of instant film in the Clay White bundle significantly increases its value compared to the 20 sheets offered with the Blossom Pink model, making it a compelling option for frequent photographers.
Film Sheets and Value
Film sheets are crucial for instant cameras, and this is where the two models exhibit a stark contrast. The Fujifilm Instax Mini 12 Instant Camera Blossom Pink includes only 20 sheets of film, while the Clay White model offers a substantial 60 sheets. This can be a deciding factor for those who want to maximize their photography without needing to purchase additional film immediately. The price per sheet becomes particularly relevant here; opting for the Clay White model means a lower cost per print for avid users.
Performance and Usability
Both cameras offer similar performance features, such as auto exposure and built-in flash, making them easy to use for all ages. The Fujifilm Instax Mini 12 Instant Camera Blossom Pink stands out with its playful design and variety of included accessories that encourage creativity. However, the Clay White model's emphasis on simplicity and functionality makes it an excellent choice for users focused on straightforward photography. Both cameras rank well in sales, with the Clay White model holding a higher bestseller rank at 1,243 compared to the Blossom Pink's rank of 3,283, indicating its popularity among consumers.
Target Audience
The target audience for these cameras may vary slightly based on their design and included accessories. The Fujifilm Instax Mini 12 Instant Camera Blossom Pink is likely to attract younger users or those looking for a fun, stylish option. In contrast, the Clay White model's more muted design and comprehensive accessory kit make it suitable for a broader demographic, including families and adults who appreciate a classic aesthetic. Both options are designed to appeal to photography enthusiasts, but their specific features cater to different preferences.
Price Comparison
Pricing is a significant factor when choosing between these two models. The Fujifilm Instax Mini 12 Instant Camera Blossom Pink is priced at $134.95, making it the more economical choice at this moment. In contrast, the Clay White model is available for $171.95, which is about $37 more expensive. The additional cost brings a greater value in terms of included film sheets and accessories, making it an investment for those who plan on using the camera frequently.
Which should you buy?
Ultimately, the decision between the Fujifilm Instax Mini 12 Instant Camera Blossom Pink and the Clay White variant hinges on individual preferences and needs. If you prioritize affordability and enjoy a fun, colorful design, the Blossom Pink model may be the right fit for you. However, if you are looking for a more extensive film supply and a classic aesthetic, the Clay White model offers better long-term value despite its higher price. Consider how often you plan to use the camera and whether the included accessories align with your photography interests to make the best choice.

