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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now 2nd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on accessories and design, Polaroid Now 2nd Generation I-Type Instant Camera wins on sales rank and price.

The Fujifilm Instax Mini 12 offers more accessories and a lower price, making it a better value, while the Polaroid Now provides modern features and creative options.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm is $134.95, cheaper than Polaroid's $169.99

Accessories

Fujifilm includes a comprehensive accessory bundle

Sales Rank

Fujifilm has a better bestseller rank of 3283

Why Polaroid Now 2nd Generation I-Type Instant Camera is better

Charging

Polaroid features USB-C charging

Creative Modes

Polaroid has double exposure and self-timer

Film Compatibility

Polaroid supports both i-Type and 600 films

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
85
Polaroid Now 2nd Generation I-Type Instant Camera
78

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 2nd Generation I-Type Instant Camera
LensFujinon 60mm f/12.7Dual Lens Autofocus
FlashBuilt-inHuman Friendly
Film Pack20 Sheets16 Sheets
ChargingN/AUSB-C
WeightLightModerate

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 2nd Generation I-Type Instant Camera

Design and Aesthetics

The Fujifilm Instax Mini 12 Instant Camera is designed with a playful and colorful aesthetic, coming in a charming Blossom Pink color. In contrast, the Polaroid Now 2nd Generation I-Type Instant Camera features a sleek and modern design in a classic black finish. The difference in style may appeal to different users; the Fujifilm model is more vibrant and fun, making it a great option for social gatherings, while the Polaroid offers a more sophisticated look suitable for various occasions.

Included Accessories

The Fujifilm Instax Mini 12 package includes a plethora of accessories, such as a carrying case, a 64-page photo album, four colorful filters, and decorative frames, providing great value for its price of $134.95. In comparison, the Polaroid Now 2nd Generation comes with a simpler bundle, which includes the camera and a double pack of Color i-Type Film (16 photos), priced at $169.99. While the Polaroid's offering is streamlined, it lacks the extensive accessory set that the Fujifilm provides, making Fujifilm's bundle appear more comprehensive.

Camera Features

Fujifilm's Instax Mini 12 boasts a Fujinon 60mm f/12.7 lens and an optical viewfinder, along with features such as auto exposure and built-in flash. This makes it straightforward for users to capture moments quickly. On the other hand, the Polaroid Now is equipped with a dual lens autofocus system and includes features like double exposure and self-timer modes. While both cameras aim to deliver instant prints, the Polaroid provides more creative options, appealing to users looking to experiment with their photography.

Film Quality and Output

The Fujifilm Instax Mini 12 is designed to instantly produce images with its dedicated film pack, which includes 20 sheets for immediate use. The Polaroid Now is compatible with both i-Type and 600 films and comes with a double pack of Color i-Type film (16 photos). However, Polaroid's film is typically more expensive than Fujifilm’s, impacting overall cost if you plan to shoot extensively. This difference is crucial for users who want to consider long-term expenses when choosing between these two cameras.

Battery and Charging

The Polaroid Now 2nd Generation features an internal lithium-ion battery that charges via USB-C, which is notably convenient for modern users. In contrast, the Fujifilm Instax Mini 12 does not mention battery specifications, implying it may rely on traditional film mechanics. The ability to charge via USB-C offers a modern touch, making the Polaroid a more versatile option for users who prefer the convenience of quick recharging on the go.

Price Comparison

The Fujifilm Instax Mini 12 is priced at $134.95, making it about 17% cheaper than the Polaroid Now 2nd Generation, which retails for $169.99. This price difference becomes significant for budget-conscious consumers, especially considering the additional accessories included with the Fujifilm camera. For those who want to keep costs down while still enjoying instant photography, the Fujifilm option provides more bang for the buck.

Sales Performance

In terms of popularity, the Fujifilm Instax Mini 12 boasts a bestseller rank of 3,283, while the Polaroid Now ranks at 8,124. This indicates that the Fujifilm model is currently more favored among consumers. This difference in sales rank may suggest that users are more inclined to choose the Fujifilm for its value, features, and vibrant design, all of which contribute to its higher market appeal.

Which should you buy?

In conclusion, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now 2nd Generation largely depends on personal preferences and priorities. If you seek a camera with a fun design, a rich accessory bundle, and a lower price point, the Fujifilm Instax Mini 12 is the better option. However, if you value modern features like USB-C charging and creative shooting modes, the Polaroid Now may be worth the extra cost. Ultimately, both cameras deliver instant photography experiences, but each caters to different styles and needs.