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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now 3rd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on sales rank and film count, Polaroid Now 3rd Generation I-Type Instant Camera wins on price and battery.

The Fujifilm Instax Mini 12 offers a more affordable and accessory-rich option, while the Polaroid Now provides advanced features and better image quality. Choose based on your photography needs.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Fujifilm is $25 cheaper.

Accessories

Includes a variety of fun accessories.

Design

Playful and colorful design.

Why Polaroid Now 3rd Generation I-Type Instant Camera is better

Image Quality

Polaroid has a twin-lens autofocus system.

Battery Life

USB-C rechargeable battery lasts longer.

Film Compatibility

Supports both i-Type and 600 film.

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
75
Polaroid Now 3rd Generation I-Type Instant Camera
82

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 3rd Generation I-Type Instant Camera
LensFujinon 60mm f/12.7Twin-lens autofocus
FlashBuilt-inAutomatic
ModesStandardDouble-exposure, Self-timer
CaseIncludedNot included
Color Options16

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now 3rd Generation I-Type Instant Camera

Overview of the Fujifilm Instax Mini 12 and Polaroid Now

The Fujifilm Instax Mini 12 Instant Camera is priced at $134.95, while the Polaroid Now 3rd Generation I-Type Instant Camera costs $159.99, making the Fujifilm about 17% cheaper. Both cameras cater to instant photography enthusiasts but offer distinct features and styles that appeal to different preferences. Understanding their capabilities can help potential buyers make an informed decision.

Design and Build Quality

Fujifilm’s Instax Mini 12 features a colorful and compact design, highlighted by its Blossom Pink color, making it a stylish choice for casual outings. The included carrying case is made from soft PU leather and offers a removable strap for convenience. On the other hand, the Polaroid Now boasts the classic Polaroid aesthetic, made from more future-friendly materials. The camera’s build is sturdy, equipped with a built-in tripod mount, which adds to its versatility. Each camera offers a unique look and feel, with the Fujifilm leaning toward a playful design, while the Polaroid maintains a retro, iconic style.

Image Quality and Features

When it comes to image quality, the Fujifilm Instax Mini 12 features a Fujinon 60mm f/12.7 lens with auto exposure and a built-in flash. This setup allows for quick and easy photography, producing instant prints that develop right before your eyes. In contrast, the Polaroid Now incorporates a twin-lens autofocus system that ensures sharper images by selecting the appropriate lens for each shot. It also supports double-exposure and self-timer modes, providing more creative options. While both cameras excel in instant photography, the Polaroid may attract users seeking versatility in shooting.

Film and Printing

The Fujifilm Instax Mini 12 comes bundled with a value pack of 20 sheets of Fujifilm Instax Mini film, allowing users to start capturing memories right away. The instant film produces credit card-sized photos that develop quickly. Conversely, the Polaroid Now is compatible with both i-Type and 600 film, offering the classic Polaroid look. This flexibility allows for a wider choice of film types, but it does mean that users will need to purchase additional film separately. The inclusion of film in the Fujifilm bundle provides a more immediate experience for new users.

Battery Life and Charging

The Fujifilm Instax Mini 12 does not specify its battery life or charging capabilities. However, it relies on standard film packs and disposable batteries, which can be less convenient for users looking for sustainability. On the other hand, the Polaroid Now features a built-in USB-C rechargeable battery that lasts for over 15 film packs. This eliminates the need for disposable batteries and promotes a more eco-friendly approach to instant photography. For users who prioritize convenience and sustainability, the Polaroid Now has a clear advantage.

Accessories and Extras

The Fujifilm Instax Mini 12 package includes several fun accessories, such as a 64-page photo album, colorful filters, and assorted frames, enhancing the overall value of the bundle. This adds a playful aspect to the photography experience, making it ideal for events and gatherings. The Polaroid Now, while it comes with a film bundle, does not provide additional accessories, which may limit the immediate creative possibilities for users. The extras in the Fujifilm bundle make it particularly appealing for those who enjoy personalizing their instant photography.

Sales Rank and Popularity

In terms of popularity, the Fujifilm Instax Mini 12 has a sales rank of 3,283, indicating a solid following, while the Polaroid Now is significantly more popular with a sales rank of 690. This suggests that the Polaroid camera is favored among buyers, possibly due to its brand recognition and the classic Polaroid experience. However, the Fujifilm still holds its ground with a competitive offering that appeals to a different segment of the market.

Which should you buy?

Deciding between the Fujifilm Instax Mini 12 and the Polaroid Now comes down to personal preference and intended use. The Fujifilm is about 17% cheaper and comes with a comprehensive accessory bundle, making it great for those looking for an all-in-one package. Its playful design and immediate printing capabilities are perfect for casual photography. On the other hand, the Polaroid Now offers advanced features like autofocus and compatibility with multiple film types, making it suitable for users who want more creative control and a classic Polaroid experience. Ultimately, your choice should reflect your style and how you plan to use the camera.