Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on battery life and accessories, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on price and weight.
The Fujifilm Instax Mini 12 offers a fun and user-friendly experience at a lower price, while the Polaroid Now+ provides advanced features for creative photography.
Why Fujifilm Instax Mini 12 Instant Camera Blossom is better
Price
Fujifilm is $39.64 cheaper.
Accessories
Includes more fun accessories.
Design
Colorful and compact design.
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Features
Offers advanced connectivity and manual controls.
Battery
USB-C rechargeable battery lasts longer.
Image Quality
Provides a classic Polaroid aesthetic.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Blossom | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Lens | 60mm f/12.7 | Two-lens system |
| Flash | Built-in | Built-in |
| App Connectivity | No | Yes |
| Film Type | Fujifilm Mini | i-Type |
| Auto Exposure | Yes | Yes |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now+
The Fujifilm Instax Mini 12 and the Polaroid Now+ are both popular instant cameras, but they cater to slightly different audiences. The Fujifilm Instax Mini 12 is priced at $134.95, while the Polaroid Now+ costs $174.59, making it about 29% more expensive. Both cameras offer unique features that can enhance your photography experience, but understanding their differences is crucial in deciding which one suits your needs better.
Design and Build Quality
The design of the Fujifilm Instax Mini 12 is colorful and compact, making it a fun accessory for social gatherings. It comes with a stylish carrying case designed for both protection and aesthetics. In contrast, the Polaroid Now+ maintains the iconic Polaroid look but is constructed from more environmentally friendly materials. Both cameras are portable, but the Fujifilm's lightweight design may be more appealing for on-the-go photography.
Features and Functionality
When it comes to features, the Fujifilm Instax Mini 12 offers a straightforward shooting experience with its auto exposure and built-in flash. This makes it user-friendly for all ages. The Polaroid Now+, on the other hand, boasts advanced functionalities like manual mode and aperture priority when connected to the Polaroid app via Bluetooth. This connectivity allows for remote controls and added creative features, making the Polaroid a more versatile option for those looking to explore their artistic side.
Image Quality
Both cameras produce instant prints, but they utilize different film types. The Fujifilm Instax Mini 12 produces vibrant, credit card-sized images using Fujifilm Mini film, which is known for its sharpness and color accuracy. The Polaroid Now+ uses i-Type film, which offers a classic Polaroid aesthetic with its unique color rendition and soft focus. The choice between these two comes down to personal preference in image style: the Fujifilm for crisp images and the Polaroid for a more nostalgic look.
Battery Life and Charging
The Fujifilm Instax Mini 12 does not specify battery details, but it is designed for simplicity and ease of use, often utilizing traditional batteries. In contrast, the Polaroid Now+ features a USB-C rechargeable battery that lasts for over 15 film packs, eliminating the need for disposable batteries and ensuring you stay in the photographic flow longer. This modern charging option is a significant convenience for users who frequently take photos.
Included Accessories
Fujifilm’s bundle includes a variety of accessories, such as a photo album, colorful filters, and assorted frames, adding value to the overall package. This bundle is perfect for those who enjoy customizing and displaying their photos. The Polaroid Now+ package focuses more on the camera’s capabilities, including the app connection but does not highlight many included physical accessories. If you are looking for a comprehensive kit, the Fujifilm might be the more appealing choice.
Target Audience
The Fujifilm Instax Mini 12 is perfect for casual users who want a fun and straightforward instant photography experience. Its colorful design and ease of use make it suitable for parties, events, and everyday snapshots. The Polaroid Now+, however, is aimed at photography enthusiasts who desire more control over their shooting experience and appreciate the classic Polaroid aesthetic. The added features of the Polaroid make it more suitable for users looking to express their creativity through photography.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ comes down to individual preferences and needs. If you're looking for a vibrant, easy-to-use camera with a variety of fun accessories, the Fujifilm Instax Mini 12 at $134.95 offers excellent value and is about 29% cheaper than the Polaroid Now+. However, if you prefer a camera with advanced features and the ability to connect via Bluetooth for creative control, the Polaroid Now+ at $174.59 might be worth the investment. Consider how you plan to use your camera and what features matter most to you before making your decision.

