Fujifilm Instax Mini 12 Instant Camera Bundle with vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Bundle with wins on film sheets and battery, Polaroid Now 2nd Generation I-Type Instant Camera wins on weight and size.
The Fujifilm Instax Mini 12 offers a better value with more film and accessories, while the Polaroid Now provides unique creative features.
Why Fujifilm Instax Mini 12 Instant Camera Bundle with is better
More Film
Includes 60 sheets of film compared to 16 sheets.
Comprehensive Bundle
Comes with a protective case, strap, and photo album.
Ease of Use
Automatic exposure and selfie mode make it user-friendly.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Creative Features
Offers double exposure for unique photos.
Eco-Friendly
Made with 40% recycled materials.
Stylish Design
Classic look appeals to traditionalists.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Bundle with | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Price | $167.95 | $169.99 |
| Sales Rank | 5078 | 8124 |
| Selfie Mode | Yes | No |
| Film Type | Instax Mini | i-Type & 600 |
| Charging | AA Batteries | USB-C |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now
The Fujifilm Instax Mini 12 is priced at $167.95, while the Polaroid Now is slightly more expensive at $169.99. This price difference of $2.04 may seem small, but it reflects divergent features and capabilities that could influence your purchasing decision. Both cameras cater to instant photography enthusiasts, but they offer distinct experiences that may appeal to different users.
Design and Build Quality
The Fujifilm Instax Mini 12 has a playful and colorful design, aimed at bringing joy to everyday moments. It also includes a protective case, enhancing its functionality and ensuring durability. In contrast, the Polaroid Now sports a more classic look and incorporates 40% recycled materials in its construction, appealing to environmentally conscious consumers. The design choices between these two cameras not only showcase their respective brands but also target different aesthetics and user preferences.
Included Accessories
When it comes to accessories, the Fujifilm Instax Mini 12 offers a comprehensive bundle that includes 60 sheets of film, a camera strap, a photo album, and a lens cleaning cloth. This makes it an excellent value for those looking to start their instant photography journey immediately. On the other hand, the Polaroid Now includes only 16 color photos in its bundle. While it does come with a USB charging cable and a neck strap, the overall accessory package is less extensive. This difference highlights the Fujifilm's emphasis on providing a complete experience right out of the box.
Instant Photography Features
Both cameras excel in delivering instant photography experiences. The Fujifilm Instax Mini 12 features automatic exposure and flash control, allowing users to simply point and shoot without worrying about settings. This ease of use is further enhanced by its selfie mode, which includes a dedicated mirror for perfect self-portraits. Conversely, the Polaroid Now introduces the double exposure feature, allowing users to capture two moments in one image, adding a layer of creativity. Each camera offers unique advantages in this category, catering to different styles of instant photography.
Film Compatibility and Quality
The Fujifilm Instax Mini 12 uses Instax Mini film, which is known for its vibrant colors and sharp image quality. The included 60 sheets of film in the bundle significantly increase your capacity to take photos without needing to purchase additional film right away. The Polaroid Now, on the other hand, is compatible with both i-Type film and 600 film, offering versatility for users who may already have a supply of Polaroid film. However, its initial bundle includes only 16 photos, which means you may need to invest more in film sooner than with the Fujifilm bundle.
Ease of Use
In terms of usability, the Fujifilm Instax Mini 12 is designed for simplicity, making it an excellent choice for beginners or casual users. Its automatic settings and lightweight design make it easy to carry around and use in various situations. The Polaroid Now also emphasizes ease of use with its point-and-shoot functionality, but the additional features like double exposure may require a bit more familiarity. For users primarily seeking hassle-free instant photography, the Instax Mini 12 may be the better choice.
Customer Reception and Sales Performance
The Fujifilm Instax Mini 12 holds a sales rank of 5078, indicating its popularity among buyers. This is a strong position within the instant camera market, suggesting a positive reception from consumers. The Polaroid Now, with a sales rank of 8124, trails slightly behind in terms of market performance. This difference may reflect varying consumer preferences between the two brands and their respective offerings in the instant photography space.
Portability and Convenience
The Fujifilm Instax Mini 12 is compact and lightweight, making it ideal for travel and spontaneous photo opportunities. Its design, coupled with the included camera strap, ensures that you can easily take it with you wherever you go. The Polaroid Now is also portable but has a slightly bulkier build due to its dual lens autofocus system and battery. While both cameras are convenient for on-the-go photography, the Fujifilm model may be more suited for those who prioritize compactness and ease of carrying.
Which should you buy?
In deciding between the Fujifilm Instax Mini 12 and the Polaroid Now, it ultimately comes down to your preferences and intended use. The Fujifilm Instax Mini 12 offers a more comprehensive bundle with 60 sheets of film, making it a better value for those who want to start snapping photos immediately. Its automatic features and selfie mode also cater well to casual users. Meanwhile, the Polaroid Now introduces creative features like double exposure and is made with recycled materials, appealing to environmentally conscious users. If instant photography is your goal without much fuss, the Fujifilm Instax Mini 12 is likely the better choice; however, if you value creative expression and have existing film, the Polaroid Now could be your pick.

