Fujifilm Instax Mini 12 Instant Camera Clay White vs Fujifilm Instax Mini 12 Instant Camera Lilac
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Clay White wins on price and film sheets, Fujifilm Instax Mini 12 Instant Camera Lilac wins on sales rank.
The Fujifilm Instax Mini 12 Instant Camera Clay White offers more film and accessories, making it a better value overall. However, the Lilac Purple version is more affordable and stylish.
Why Fujifilm Instax Mini 12 Instant Camera Clay White is better
More Film
60 sheets vs 40 sheets
Better Accessories
Includes a sturdy travel case and photo album
Higher Sales Rank
Ranked 1243 vs 10258
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Lower Price
$149.95 vs $171.95
Stylish Design
Vibrant lilac color
Selfie Mode
Built-in mirror for selfies
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Clay White | Fujifilm Instax Mini 12 Instant Camera Lilac |
|---|---|---|
| Lens | Fujinon 60mm | Fujinon 60mm |
| Viewfinder | Optical | Optical |
| Auto Exposure | Yes | Yes |
| Selfie Mode | No | Yes |
| Photo Album | 64 Pockets | 64 Pockets |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 Instant Cameras
The Fujifilm Instax Mini 12 Instant Camera Clay White bundle is priced at $171.95, while the Lilac Purple version is about 13% cheaper at $149.95. Both cameras deliver instant prints, but they come bundled with different accessories and amounts of film. The Clay White bundle includes a total of 60 sheets of film and additional accessories that enhance the overall experience. In contrast, the Lilac Purple version has a smaller film pack of 40 sheets, yet it includes unique add-ons that may appeal to different users.
Design and Aesthetics
The Fujifilm Instax Mini 12 Instant Camera Clay White exudes a classic and versatile look, making it suitable for various occasions. Meanwhile, the Lilac Purple version stands out with its vibrant color, catering to those who prefer a more playful aesthetic. Both cameras feature a compact design, but the choice of color may influence the buyer's decision. The Clay White model is designed to be fun and easy to use, while the Lilac Purple camera emphasizes a stylish and trendy vibe.
Photography Features
Both the Clay White and Lilac Purple versions feature a Fujinon 60mm lens, an optical viewfinder, and automatic exposure settings. This means that users can effortlessly capture high-quality images without worrying about complex settings. The Clay White model includes a photo album with 64 pockets for organizing photographs, while the Lilac Purple model offers a selfie mode and a built-in mirror for easy self-portraits. This gives the Lilac Purple camera an edge for users who prioritize taking selfies and capturing fun moments.
Film and Printing
The film included in each bundle is a significant differentiator. The Clay White bundle comes with 60 sheets of Fujifilm Instax Mini film, allowing users to take more pictures without needing to restock immediately. In contrast, the Lilac Purple bundle provides 40 sheets of film. This difference means that users of the Clay White version can enjoy about 50% more opportunities to print memories right away. However, those using the Lilac Purple camera still receive excellent quality prints that develop in seconds.
Accessories Included
When it comes to accessories, the Clay White bundle includes a sturdy travel case, a 64-photo album, and essential extras to enhance the photography experience. In contrast, the Lilac Purple bundle features a fashionable camera case, color filters, and a selection of plastic frames for displaying photos. The variety of accessories in each bundle caters to different preferences: the Clay White version focuses more on protection and organization, while the Lilac Purple version emphasizes creativity and fun display options.
User Experience
In terms of user experience, both cameras are designed with simplicity in mind. The Clay White version’s automatic exposure and straightforward controls make it accessible for users of all ages, especially kids and teens. The Lilac Purple camera also offers ease of use, particularly with its selfie mode that encourages creativity. The Clay White version has a bestseller rank of 1243, indicating a solid user preference, while the Lilac Purple version ranks at 10258, suggesting it may not be as popular but still offers a unique appeal.
Price Comparison
The price difference between the two bundles is notable. The Clay White bundle retails for $171.95, while the Lilac Purple bundle is priced at $149.95, making the latter about $22 cheaper. This price disparity is significant for budget-conscious buyers who want to maximize value without sacrificing quality. While both bundles offer appealing features, the lower price of the Lilac Purple version may attract more price-sensitive consumers.
Which should you buy?
The choice between the Fujifilm Instax Mini 12 Instant Camera Clay White and the Lilac Purple version ultimately depends on your needs and preferences. If you value a larger film pack, additional organizational accessories, and a more versatile design, the Clay White bundle might be the right pick for you. However, if you prefer a stylish camera with fun accessories and a focus on selfies, the Lilac Purple version offers great value at a lower price. Both cameras promise memorable instant photography experiences, so consider what features matter most to you before making your decision.

