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Fujifilm Instax Mini 12 Instant Camera Clay White vs Polaroid Now+ 3rd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Clay White leads on accessories and ease of use.

The Fujifilm Instax Mini 12 offers a more user-friendly experience with additional accessories, while the Polaroid Now+ provides advanced features for creative control.

Why Fujifilm Instax Mini 12 Instant Camera Clay White is better

Accessories

Includes carrying case and photo album.

User-Friendly

Simpler controls for beginners.

Price

Slightly cheaper than Polaroid.

Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better

Advanced Features

Offers manual mode and app connectivity.

Film Type

Uses iconic Polaroid i-Type film.

Design

Classic aesthetic with sustainable materials.

Overall score

Fujifilm Instax Mini 12 Instant Camera Clay White
85
Polaroid Now+ 3rd Generation I-Type Instant Camera
78

Specifications

SpecFujifilm Instax Mini 12 Instant Camera Clay WhitePolaroid Now+ 3rd Generation I-Type Instant Camera
Lens60mmTwo-lens
FilmInstax Minii-Type & 600
BluetoothNoYes
RechargeableNoYes
Print Size2x33x4

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera Clay WhitePolaroid Now+ 3rd Generation I-Type Instant Camera

Design and Aesthetics

The Fujifilm Instax Mini 12 Instant Camera features a fun and colorful design that appeals to a wide range of users, while the Polaroid Now+ has a classic aesthetic that is instantly recognizable. The Instax Mini 12, available in a Clay White finish, is designed to be lightweight and compact, making it suitable for kids and adults alike. Its emphasis on vibrant colors and user-friendly controls makes it particularly appealing for casual photography. In contrast, the Polaroid Now+ comes in an Arctic Blue color and boasts an iconic design made from more sustainable materials, catering to a sense of nostalgia while incorporating modern elements. Each camera has its unique charm, but the choice largely depends on personal taste.

Features and Functionality

When it comes to features, the Fujifilm Instax Mini 12 focuses on simplicity and ease of use, allowing users to capture and print photos instantly with minimal fuss. It is equipped with a Fujinon 60mm lens and automatic exposure for effortless photography. The Polaroid Now+ offers advanced features like manual mode, aperture priority, and remote controls when connected to the Polaroid app via Bluetooth. This connectivity allows for greater creative control, including additional shooting options not available with the Instax Mini 12. While the Instax Mini 12 is perfect for spontaneous snapshots, the Polaroid Now+ is tailored for users who want to explore more technical aspects of photography.

Film and Photo Quality

The Fujifilm Instax Mini 12 comes bundled with a Fuji Film Value Pack that includes 60 sheets of film, ensuring that users have plenty of materials to start capturing memories right away. Each photo develops into a bright, vibrant print, ideal for sharing or creating scrapbooks. On the other hand, the Polaroid Now+ uses Polaroid i-Type and 600 film, known for its unique and slightly imperfect aesthetic that defines the Polaroid brand. While both cameras produce instant prints, the choice between them may come down to whether one prefers the vivid colors of Fujifilm or the classic, artistic quality of Polaroid prints.

Price Comparison

The Fujifilm Instax Mini 12 is priced at $171.95, whereas the Polaroid Now+ is slightly more expensive at $174.59. This makes the Instax Mini 12 about 2% cheaper than the Polaroid option. While the price difference is relatively minor, the extra accessories included in the Fujifilm bundle, such as a carrying case and a photo album, provide additional value for the price. Those looking for a complete package might find the Fujifilm offering more appealing despite the slightly lower price of the Instax Mini 12.

User Experience

The user experience with the Fujifilm Instax Mini 12 is streamlined and aimed at those who want instant gratification from their photography. Its simple controls simplify the process, making it especially suitable for children and beginners. Conversely, the Polaroid Now+ caters to a more tech-savvy audience who enjoys the combination of traditional photography with modern capabilities. The ability to connect to an app offers a more interactive experience, allowing users to explore their creativity further. Therefore, the choice depends on whether one prefers a straightforward instant camera or a more versatile device with advanced features.

Popularity and Sales Rank

In terms of sales rank, the Fujifilm Instax Mini 12 holds a strong position at 1,243, indicating its popularity among instant camera enthusiasts. Although the Polaroid Now+ has a lower sales rank at 7,173, it still captures a dedicated audience who appreciates its unique features and classic design. The sales rankings suggest that the Fujifilm Instax Mini 12 may be the preferred choice for a broader audience, particularly those new to instant photography.

Portability and Accessories

Both cameras are designed with portability in mind, but the Fujifilm Instax Mini 12 comes with a travel case and a photo album for storage, making it a more complete package for on-the-go photographers. The included accessories enhance the overall experience, allowing users to keep their camera and prints organized. The Polaroid Now+ does not come with such extras, focusing instead on the camera's core functionality. If you prioritize additional accessories for travel and storage, the Fujifilm Instax Mini 12 may be the better choice.

Which should you buy?

Ultimately, the decision between the Fujifilm Instax Mini 12 and the Polaroid Now+ comes down to your specific needs and preferences. If you value a fun, user-friendly camera with a complete accessory bundle and vibrant photos, the Fujifilm Instax Mini 12 is an excellent choice. However, if you're looking for a camera that offers more advanced features and connects to an app for creative flexibility, the Polaroid Now+ might be the better option. Both cameras have their strengths, so consider what aspects are most important to you before making a purchase.