Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on sales rank and battery life, Polaroid Now 3rd Generation I-Type Instant Camera wins on price and weight.
The Fujifilm Instax Mini 12 offers a vibrant experience with more accessories at a lower price, while the Polaroid Now excels in advanced features and image quality.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Fujifilm Instax Mini 12 is cheaper at $149.95.
Accessories
Includes a comprehensive bundle with 40 sheets of film and various accessories.
Design
Colorful and compact design appeals to younger audiences.
Why Polaroid Now 3rd Generation I-Type Instant Camera is better
Image Quality
Polaroid Now offers sharper images with its twin-lens autofocus system.
Functionality
Features double-exposure and self-timer modes for creative photography.
Rechargeable
USB-C rechargeable battery eliminates the need for disposable batteries.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now 3rd Generation I-Type Instant Camera |
|---|---|---|
| Lens | 60mm | Twin-lens |
| Flash | Built-in | Built-in |
| Selfie Mode | Yes | No |
| Autofocus | No | Yes |
| Film Type | Instax Mini | i-Type & 600 |
Dimension comparison
Overview of the Fujifilm Instax Mini 12
The Fujifilm Instax Mini 12 is a vibrant instant camera that combines fun features with a stylish design. Priced at $149.95, it offers a unique bundle that includes not just the camera but also essential accessories for enhanced photo-taking experiences. With a sales rank of 10,258, this camera is aimed at those who appreciate instant photography and want to capture moments effortlessly.
Designed with a Fujinon 60mm lens, the Instax Mini 12 boasts an automatic exposure feature and a built-in flash, making it versatile for various lighting conditions. The camera's selfie mode allows users to capture close-up shots from 11.8 inches to 19.7 inches, complemented by a front-facing mirror for perfect framing. The included carrying case offers protection and portability, adding to its appeal for casual photographers and enthusiasts alike.
Overview of the Polaroid Now
The Polaroid Now 3rd Generation instant camera comes with a price tag of $159.99. It offers a modern take on the classic Polaroid design, equipped with advanced features like a twin-lens autofocus system and compatibility with both i-Type and 600 film. With its impressive sales rank of 690, the Polaroid Now is a popular choice among instant camera fans who appreciate both quality and retro aesthetics.
One of the standout features of the Polaroid Now is its double-exposure mode, allowing users to creatively layer images. Additionally, the self-timer feature is perfect for group shots or self-portraits, enhancing its usability. The camera is also USB-C rechargeable, eliminating the need for disposable batteries and making it an eco-friendlier option.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $149.95, making it about 17% cheaper than the Polaroid Now, which retails for $159.99. This price difference may appeal to budget-conscious buyers looking for a quality instant camera without breaking the bank. Additionally, with the Instax Mini 12, customers receive a comprehensive bundle that includes 40 sheets of film, a stylish carrying case, and various accessories.
On the other hand, the Polaroid Now's slightly higher price reflects its advanced features and classic design. While it does not come with as many accessories as the Fujifilm option, its built-in rechargeable battery and autofocus capabilities may justify the extra cost for some users.
Features and Functionality
The Fujifilm Instax Mini 12 is equipped with several fun features that make it user-friendly. The automatic exposure and flash system allows for easy shooting in varying light conditions, while the selfie mode enables users to take close-up shots effortlessly. The bundle also comes with colorful filters and a 64-page photo album, enhancing the overall experience of instant photography.
In contrast, the Polaroid Now shines with its autofocus system, which eliminates the guesswork in capturing sharp images. The double-exposure feature adds a creative touch, allowing users to combine two images in one shot. Moreover, the self-timer is a valuable addition for those wanting to include themselves in pictures. Though it has fewer accessories than the Fujifilm bundle, the Polaroid focuses on enhancing the core photography experience.
Design and Portability
The design of the Fujifilm Instax Mini 12 is colorful and compact, appealing to a younger audience or those who enjoy playful aesthetics. The included carrying case is not only stylish but also functional, making it easy to transport. The detachable strap allows for hands-free carrying, adding to its portability.
On the other hand, the Polaroid Now maintains a classic design that is instantly recognizable. It is made from more eco-friendly materials, aligning with modern consumer preferences for sustainability. While it lacks a dedicated carrying case, its robust build and compatibility with a tripod make it a solid option for both casual and serious photographers.
Target Audience
The Fujifilm Instax Mini 12 is ideal for those seeking a fun and vibrant instant camera experience. Its bundle of accessories caters to younger audiences, families, and casual photographers who appreciate the added value of colorful filters and a photo album. The camera is designed to be user-friendly, making it an excellent choice for beginners.
Conversely, the Polaroid Now targets a slightly different audience, appealing to photography enthusiasts and individuals who appreciate the nostalgia of classic Polaroid cameras. With its advanced features and higher price point, it may attract users looking for a more sophisticated instant photography experience.
Performance and Image Quality
The Fujifilm Instax Mini 12 produces credit-card-sized photos that develop quickly, thanks to its user-friendly design. The automatic exposure feature ensures decent image quality even in varying light conditions, appealing to those who want instant results without technical expertise.
The Polaroid Now, with its twin-lens autofocus system, aims to deliver sharper images with greater detail. The camera's ability to handle double exposures adds a layer of creativity that enhances the overall photographic experience. While both cameras excel in producing instant prints, the Polaroid Now is likely to offer more professional-looking results, especially in well-lit environments.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now ultimately depends on your personal preferences and needs. If you are looking for a fun, vibrant camera with numerous accessories at a lower price point—around $149.95—the Fujifilm Instax Mini 12 is a fantastic option. Its user-friendly features and stylish design make it perfect for casual photography.
However, if you prioritize advanced functionality and a classic aesthetic, the Polaroid Now may be worth the extra investment at $159.99. Its autofocus system and creative features cater to photography enthusiasts who desire more control over their shots. Both cameras offer unique benefits, so consider what aspects are most important to you before making a decision.

