Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on price and usability, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on battery and features.
The Fujifilm Instax Mini 12 is a fun and affordable option for casual photographers, while the Polaroid Now+ offers advanced features for creative users. Choose based on your photography needs.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Instax Mini 12 is cheaper by $24.64
Design
More colorful and playful design
Simplicity
Easier to use for casual photography
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Features
Includes Bluetooth app integration
Battery
Rechargeable USB-C battery
Sales Rank
Higher sales rank indicates popularity
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Film Type | Instax Mini | i-Type & 600 |
| Flash | Built-in | Built-in |
| Selfie Mode | Yes | No |
| Weight | 0.5 lbs | 0.8 lbs |
| Color Options | 1 | 4 |
Dimension comparison
Design and Aesthetics
The Fujifilm Instax Mini 12 Instant Camera is designed with a fun and stylish Lilac Purple color, while the Polaroid Now+ stands out with its Arctic Blue finish. The design of the Instax Mini 12 is compact and colorful, making it appealing to younger users or those looking for a lighthearted aesthetic. In contrast, the Now+ retains the classic Polaroid look, which many users appreciate for its nostalgic charm. The choice of colors and overall look may resonate differently with potential buyers, but the Instax Mini 12's playful design is particularly eye-catching for casual photography enthusiasts.
Functionality and Features
The Fujifilm Instax Mini 12 offers automatic exposure, a built-in flash, and a unique selfie mode that allows users to capture close-up shots, enhancing its usability for personal and fun photography. It includes exciting extras like a photo album and colorful filters, which enrich the shooting experience. Meanwhile, the Polaroid Now+ introduces modern features such as Bluetooth connectivity for app integration, which allows for manual controls and settings like aperture priority. This level of functionality caters to more serious photographers looking to experiment with their shots, making it a versatile choice for creative exploration.
Film and Image Quality
When it comes to film, the Fujifilm Instax Mini 12 comes bundled with a value pack of 40 sheets of Instax film that instantly produces credit-card-sized prints. This feature allows for immediate gratification and an engaging way to share memories. The Polaroid Now+ uses i-Type and 600 film, which not only delivers the iconic Polaroid aesthetic but also ensures that each photo captures moments with a unique vintage flair. Users who prefer the classic Polaroid vibe may gravitate towards the Now+, while those wanting instant prints with a modern twist might favor the Instax Mini 12.
Battery and Charging
The Fujifilm Instax Mini 12 operates on two AA batteries, providing a straightforward power solution that many users are familiar with. However, the Polaroid Now+ features a built-in USB-C rechargeable battery, lasting over 15 film packs on a single charge. This modern battery solution eliminates the need for disposable batteries, making the Now+ a more eco-friendly option. For users who prioritize convenience and sustainability, the Polaroid Now+'s battery system could be a decisive factor in their purchasing decision.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $149.95, while the Polaroid Now+ is available for $174.59. This means that the Instax Mini 12 is about 17% cheaper than the Now+, making it a more budget-friendly option for those who want a fun, easy-to-use instant camera without breaking the bank. For users who are more price-sensitive, the cost difference may play a crucial role in their decision-making process.
Sales Performance
In terms of sales rank, the Fujifilm Instax Mini 12 holds a ranking of 10,258, while the Polaroid Now+ performs better with a rank of 7,173. This suggests that the Now+ is more popular among consumers, possibly due to its modern features and classic design. Higher sales ranks can indicate customer satisfaction and product demand, which may influence potential buyers looking for assurance in their purchase.
User Experience
The Fujifilm Instax Mini 12 is designed for simplicity and fun, emphasizing an enjoyable user experience with its easy operation and additional accessories. The instant gratification of seeing prints develop before your eyes adds to the excitement of photography, especially for younger users. On the other hand, the Polaroid Now+ provides a more involved user experience by integrating with a smartphone app for added functionalities. Photographers who enjoy tinkering with manual settings and enhancing their photographic skills may find the Polaroid Now+ more aligned with their interests.
Which should you buy?
Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now+ comes down to user preference and intended use. If you're looking for an affordable, fun camera that’s easy to use and perfect for casual photography, the Fujifilm Instax Mini 12 is an excellent choice at $149.95. Conversely, if you prefer a more advanced camera with modern features and are willing to invest a bit more at $174.59, the Polaroid Now+ offers a richer experience for creative photography. Both cameras have unique advantages, so consider your priorities when making your decision.

