Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid GO Color Instant Film - Double Pack X2,
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on price and weight, Polaroid GO Color Instant Film - Double Pack X2, wins on sales rank.
The Fujifilm Instax Mini 12 offers a complete instant photography experience, while the Polaroid GO film is a budget-friendly option for existing camera owners.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Complete Bundle
Includes camera, film, and accessories
User-Friendly
Automatic exposure and selfie mode
Higher Sales Rank
Ranked 851 vs 23666
Why Polaroid GO Color Instant Film - Double Pack X2, is better
Lower Price
Costs $59.95 compared to $157.95
Lightweight
Easier to carry as film only
Compatibility
Designed for Polaroid GO cameras
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid GO Color Instant Film - Double Pack X2, |
|---|---|---|
| Camera Type | Instant Camera | Film Pack |
| Lens | 60mm f/12.7 | N/A |
| Flash | Built-in | N/A |
| Selfie Mode | Yes | No |
| Film Size | Credit Card | Polaroid Go |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid GO
The Fujifilm Instax Mini 12 is priced at $157.95, while the Polaroid GO Color Instant Film Double Pack is available for $59.95. This makes the Polaroid GO about 62% cheaper than the Fujifilm option. The Instax Mini 12 is a complete camera bundle designed for instant photography, while the Polaroid GO is primarily film for use with Polaroid GO cameras. This difference in product type significantly influences their value propositions.
Design and Build Quality
The design of the Fujifilm Instax Mini 12 is vibrant and compact, making it an attractive choice for younger audiences and casual photographers. The camera features a stylish lilac purple color and a sleek design. On the other hand, the Polaroid GO Color Instant Film packaging is designed for portability, emphasizing convenience with its lightweight double pack, which includes 16 instant photos. While the Instax Mini 12 is a fully functioning camera, the Polaroid GO film focuses on ease of use and storage.
Features and Functionality
The Fujifilm Instax Mini 12 boasts features tailored for selfie enthusiasts, including an automatic exposure function and a lens barrel that extends for close-up shots. This makes it user-friendly, especially for those who may not be familiar with manual camera settings. In contrast, the Polaroid GO film is designed to work seamlessly with Polaroid GO cameras, providing a straightforward photography experience. However, it does require some care during development, as the photos initially appear blank and must be shielded from light.
Included Accessories
The Fujifilm Instax Mini 12 comes as a comprehensive bundle, including 40 sheets of film, a stylish carrying case made from vegan leather, a camera strap, and a quicksand beads photo album with 64 pockets. This extensive array of accessories adds to its value, making it a complete package for anyone looking to dive into instant photography. The Polaroid GO Color Instant Film bundle includes a photo album, enhancing its utility but lacking the comprehensive accessories of the Fujifilm set.
Photography Experience
With the Fujifilm Instax Mini 12, users can instantly capture and print images, thanks to its efficient automatic exposure and built-in flash. This camera allows for creative expression, especially with its close-up capabilities for selfies. Conversely, using the Polaroid GO film involves a different process; users must wait for their photos to develop after shooting, which can be an exciting part of the instant photography experience. However, it requires patience and care during the development phase to avoid damaging the images.
Price and Value Proposition
The Fujifilm Instax Mini 12, priced at $157.95, is a significant investment compared to the Polaroid GO Color Instant Film Double Pack's price of $59.95. This price difference of $98 means that the Fujifilm camera is approximately 263% more expensive than the Polaroid film. While the Instax Mini 12 offers a complete instant photography solution, the Polaroid GO film provides a more affordable entry point for those who already own compatible cameras.
Popularity and Sales Rank
The Fujifilm Instax Mini 12 ranks 851 in sales, indicating its popularity among instant cameras. Its vibrant design and comprehensive features likely contribute to its strong sales performance. In contrast, the Polaroid GO Color Instant Film ranks 23,666, suggesting it has a smaller niche appeal compared to the more established camera model. While the Polaroid film is essential for users of the Polaroid GO cameras, its sales rank reflects consumer preference for fully functional cameras over standalone film packs.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid GO Color Instant Film Double Pack ultimately depends on your photography needs. If you're looking for a complete instant camera experience with accessories included, the Fujifilm Instax Mini 12 offers a robust solution with its vibrant design and user-friendly features. However, if you already own a Polaroid GO camera and seek a budget-friendly option for instant film, the Polaroid GO Color Instant Film provides an excellent alternative. Given the significant price difference, your decision should align with whether you need a camera or just film.

