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Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Go Generation 2 - Mini Instant Camera +

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on bundle and popularity, Polaroid Go Generation 2 - Mini Instant Camera + wins on price and size.

The Fujifilm Instax Mini 12 offers a more comprehensive bundle and better sales rank, while the Polaroid Go Generation 2 excels in portability and price.

Why Fujifilm Instax Mini 12 Instant Camera Lilac is better

Bundle Value

Includes 40 sheets of film and multiple accessories.

Sales Rank

Higher sales rank indicates greater popularity.

Image Features

Offers a unique selfie mode for better close-ups.

Why Polaroid Go Generation 2 - Mini Instant Camera + is better

Portability

Smaller and fits easily in bags and pockets.

Price

More affordable option for budget-conscious buyers.

User Modes

Includes double-exposure and self-timer features.

Overall score

Fujifilm Instax Mini 12 Instant Camera Lilac
85
Polaroid Go Generation 2 - Mini Instant Camera +
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera LilacPolaroid Go Generation 2 - Mini Instant Camera +
Lens60mm f/12.7N/A
Film Sheets40 sheets16 sheets
Selfie ModeYesYes
Auto ExposureYesNo
RechargeableNoYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera LilacPolaroid Go Generation 2 - Mini Instant Camera +

Design and Portability

When it comes to design and portability, the Polaroid Go Generation 2 has the upper hand as the smaller and more compact option. Weighing in as Polaroid’s smallest instant camera, it easily fits in almost any bag or pocket, making it an ideal choice for on-the-go photography. In contrast, the Fujifilm Instax Mini 12, while still compact, is slightly larger and may require a dedicated carrying case for travel. The Instax Mini 12 is available in a stylish lilac purple color, appealing to those who prioritize aesthetics, but it doesn't match the Polaroid Go's ultra-portable nature. Thus, if you value convenience and size, the Polaroid Go is the better choice.

Image Quality

In terms of image quality, both cameras offer notable features that enhance the photography experience. The Fujifilm Instax Mini 12 boasts a Fujinon 60mm f/12.7 lens and an automatic exposure function, allowing for easy shooting without manual adjustments. However, the Polaroid Go Generation 2 claims to take clearer and brighter pictures thanks to its large aperture range and precise light sensor. While the Fujifilm provides a solid quality with its bundle of 40 film sheets, Polaroid's improvements suggest that it might deliver a more refined image result, making it suitable for those who prioritize photo clarity.

Features and Usability

The features of each camera cater to different photography styles. The Fujifilm Instax Mini 12 introduces a unique selfie mode that extends the lens barrel for close-up shots, complemented by a built-in mirror for perfectly composed selfies. This feature, along with its auto-exposure function, makes it user-friendly for casual photographers. Conversely, the Polaroid Go Generation 2 enhances usability with its built-in selfie mirror, double-exposure mode, and self-timer, providing creative flexibility. While both cameras are designed for instant fun, the Polaroid Go offers additional modes that may appeal to users looking for more variety in their photography.

Accessories and Bundle Offerings

When examining accessories, the Fujifilm Instax Mini 12 comes with a comprehensive bundle that includes 40 sheets of film, a stylish carrying case made from vegan leather, and a quicksand beads photo album with 64 pockets. This thoughtful packaging ensures that users have everything they need for a delightful photography experience right out of the box. On the other hand, the Polaroid Go Generation 2 includes a film bundle with 16 photos but lacks the extensive accessories of the Fujifilm. Therefore, if you're looking for a complete photography kit, the Fujifilm offers significantly more value in terms of bundled accessories.

Price Comparison

The price point is a crucial factor when deciding between these two instant cameras. The Fujifilm Instax Mini 12 is priced at $157.95, which is about 46% higher than the Polaroid Go Generation 2, which retails for $108.49. This considerable price difference may influence budget-conscious buyers, especially those who may not require all the accessories that come with the Fujifilm bundle. For those looking for a more economical option without sacrificing fun, the Polaroid Go presents a compelling case.

Sales Rank and Popularity

In terms of popularity, the Fujifilm Instax Mini 12 holds a sales rank of 851, while the Polaroid Go Generation 2 has a sales rank of 1545. This suggests that the Fujifilm may be more favored among consumers, potentially due to its additional features and extensive bundle. However, the Polaroid Go's lower ranking does not necessarily indicate a lack of quality; it may simply reflect different target audiences. If being a bestseller is important to you, the Fujifilm has the edge in terms of market acceptance.

Target Audience

The target audience for these two cameras may differ significantly. The Fujifilm Instax Mini 12 is ideal for users who want a full package for instant photography, including accessories and a variety of film sheets. It's particularly appealing to families or casual photographers who enjoy taking photos at events and gatherings. On the other hand, the Polaroid Go Generation 2 is perfect for younger, more adventurous individuals who prioritize compactness and versatility. Its portability makes it suitable for travel and spontaneous moments, targeting those who want to capture life on the go.

Which should you buy?

Ultimately, your choice between the Fujifilm Instax Mini 12 and the Polaroid Go Generation 2 will depend on your specific needs and preferences. If you value a comprehensive bundle with accessories and prioritize aesthetic appeal, the Fujifilm Instax Mini 12 is worth the higher price. However, if you are looking for a more compact, cost-effective option that still delivers quality images and fun features, the Polaroid Go Generation 2 is a solid choice. Each has its strengths, but your lifestyle and photography style will dictate which one is the better fit for you.