Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film sheets and user-friendliness, Polaroid Now 3rd Generation I-Type Instant Camera wins on battery and features.
The Fujifilm Instax Mini 12 offers vibrant design and more film, while the Polaroid Now provides advanced features and a classic look. Choose based on your style and needs.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
More Film
Instax Mini 12 includes 40 sheets compared to 16 sheets of Polaroid.
User-Friendly
Automatic exposure makes it easier for beginners.
Vibrant Design
Available in a fun Lilac Purple color.
Why Polaroid Now 3rd Generation I-Type Instant Camera is better
Classic Look
Polaroid Now has a timeless black design.
Rechargeable Battery
USB-C battery lasts longer and is eco-friendly.
Advanced Features
Includes double-exposure and self-timer modes.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now 3rd Generation I-Type Instant Camera |
|---|---|---|
| Lens | 60mm f/12.7 | Twin-lens |
| Selfie Mode | Yes | No |
| Film Type | Instax Mini | i-Type |
| Rechargeable | No | Yes |
| Sales Rank | 851 | 690 |
Dimension comparison
Design and Aesthetics
Both the Fujifilm Instax Mini 12 and the Polaroid Now boast distinct designs that appeal to different tastes. The Fujifilm Instax Mini 12 is available in a vibrant Lilac Purple, presenting a fun and colorful aesthetic that is compact and stylish. In contrast, the Polaroid Now features a classic black design that resonates with nostalgia, embodying the iconic Polaroid look. Each camera is targeted at users who appreciate a unique style; however, the Instax Mini 12 may appeal more to younger audiences or those looking for a pop of color, while the Polaroid Now may attract those who prefer a timeless, classic appearance.
Features and Functionality
When it comes to features, the Fujifilm Instax Mini 12 shines with its automatic exposure function, making it user-friendly for all photography levels. Users can instantly capture images without worrying about lighting adjustments. The camera also includes a unique Selfie Mode that allows for close-up focusing, perfect for personal portraits. On the other hand, the Polaroid Now incorporates a twin-lens autofocus system that automatically selects the appropriate lens for the shot, ensuring clarity and precision. This model includes double-exposure and self-timer modes, adding versatility for creative shots. Both cameras offer unique functionalities, catering to different photography styles and preferences.
Film and Printing
In terms of film, the Fujifilm Instax Mini 12 bundle includes 40 sheets of Fujifilm Instax Mini film, designed for quick, instant prints that are credit card-sized. Users can enjoy watching their photos develop right before their eyes, creating a fun experience. Meanwhile, the Polaroid Now uses full-sized i-Type film and comes with a bundle of 16 color photos, allowing users to capture moments in a larger format. While the Instax Mini 12 offers more film sheets in its bundle, the Polaroid Now's larger prints may appeal to those who prefer a classic Polaroid experience.
Battery and Power
The Fujifilm Instax Mini 12 operates with standard AA batteries, which are included in the bundle. This design allows for easy replacement, ensuring that users can keep shooting without lengthy downtime. On the contrary, the Polaroid Now features a built-in USB-C rechargeable battery that can last for over 15 film packs, eliminating the need for disposable batteries. This rechargeable aspect provides convenience and sustainability, appealing to environmentally conscious users. While the Instax Mini 12 offers straightforward power solutions, the Polaroid Now presents a modern, eco-friendly alternative.
Customer Reception and Popularity
The Fujifilm Instax Mini 12 has a sales rank of 851, indicating a solid position within the instant camera market. Its vibrant color options and user-friendly features have resonated well with consumers. Conversely, the Polaroid Now boasts a slightly better sales rank of 690, suggesting it is more popular among buyers. This popularity could be attributed to its classic design and versatile features that cater to both casual and serious photographers alike. Customer reception plays a significant role in choosing between these two models, as the Polaroid Now's higher ranking indicates a larger following.
Price Comparison
The Fujifilm Instax Mini 12 is currently priced at $157.95, while the Polaroid Now is slightly higher at $159.99. This makes the Instax Mini 12 about 1% cheaper than the Polaroid Now. Although the price difference is minimal, it’s worth noting that the Instax Mini 12 includes more film in its bundle, providing greater value for those who intend to shoot more frequently. Buyers should consider their budget and how much film they expect to use when deciding which camera offers better overall value.
Overall Usability
In terms of overall usability, the Fujifilm Instax Mini 12 is designed with simplicity in mind, making it ideal for beginners or those who want quick and easy photo opportunities. With its automatic exposure and the Selfie Mode feature, users can effortlessly take great shots. The Polaroid Now, while also user-friendly, offers more advanced features such as double-exposure and self-timer modes, which may appeal to those looking for a more creative photography experience. Ultimately, the choice between these two cameras will depend on the user's level of expertise and desired functionality.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now comes down to personal preferences and specific needs. If you are looking for a vibrant, fun camera that is easy to use and offers more film sheets in its bundle, the Fujifilm Instax Mini 12 is a fantastic choice. On the other hand, if you desire a classic design with advanced features like double-exposure and a rechargeable battery, the Polaroid Now may be the better option. Both cameras have their unique merits, so consider which features align best with your photography style and budget.

