Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film count and battery, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on price and weight.
The Fujifilm Instax Mini 12 offers a more user-friendly experience and better value, while the Polaroid Now+ provides advanced features for creative photography.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Fujifilm is approximately $16.64 cheaper.
Ease of Use
Automatic exposure simplifies shooting.
Accessories
Includes a stylish carrying case and photo album.
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Creative Control
Bluetooth app connectivity offers advanced features.
Film Size
Polaroid produces larger prints.
Design
Classic Polaroid aesthetic appeals to enthusiasts.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Lens | Fujinon 60mm f/12.7 | Two-lens autofocus |
| Flash | Built-in | Built-in |
| App Connectivity | No | Yes |
| Film Type | Fujifilm Mini | Polaroid i-Type |
| Selfie Mode | Yes | No |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now+
The Fujifilm Instax Mini 12 is priced at $157.95, while the Polaroid Now+ comes in at $174.59, making the Fujifilm about 10% cheaper. Both cameras offer instant photography experiences, but they cater to different user preferences and styles.
The Fujifilm Instax Mini 12 is designed with an automatic exposure function, making it user-friendly, especially for beginners. It includes a variety of accessories, such as a stylish carrying case and a photo album. On the other hand, the Polaroid Now+ integrates modern technology with traditional instant photography, featuring Bluetooth connectivity that allows for additional creative controls through its app.
Design and Aesthetics
The Fujifilm Instax Mini 12 sports a vibrant lilac purple color, giving it a fun and youthful appeal. Its compact design is perfect for carrying around, making it a great choice for social events and outings. The camera's design also features a removable strap for added comfort.
In contrast, the Polaroid Now+ has a classic Polaroid aesthetic, now available in an arctic blue finish. Its design is both iconic and modern, emphasizing environmentally friendly materials. This camera may attract users who appreciate a blend of nostalgia with contemporary design elements, suitable for both casual and artistic photography.
Features and Functionality
The Fujifilm Instax Mini 12 offers a straightforward photography experience with its Fujinon 60mm f/12.7 lens and built-in flash. The automatic exposure feature eliminates the need for manual adjustments, making it ideal for those who want to capture moments quickly without fuss.
Conversely, the Polaroid Now+ takes functionality a step further by offering manual mode, aperture priority, and remote controls when connected to the Polaroid app via Bluetooth. This added layer of control appeals to users who want more creative freedom in their photography. Both cameras are designed to produce iconic instant prints, but the Polaroid Now+ provides more versatility for the user.
Image Quality
Both instant cameras are capable of producing high-quality prints, but they come with different film formats. The Fujifilm Instax Mini 12 uses Fujifilm Mini instant film, which creates credit card-sized prints. The bundle includes 40 sheets of film, ensuring that users can capture plenty of memories right out of the box.
The Polaroid Now+ utilizes Polaroid i-Type and 600 film, known for its larger print size and unique aesthetic. The camera comes with a film bundle that includes 16 color photos. While the Polaroid film is celebrated for its classic look, it is essential to consider that the film costs may vary, impacting the overall value of each camera's output over time.
User Experience
The Fujifilm Instax Mini 12 is designed for ease of use, making it suitable for all ages. The automatic exposure feature simplifies the shooting process, allowing users to focus more on capturing moments rather than adjusting settings. The included accessories, such as a photo album with 64 pockets, enhance the overall user experience by providing a way to store and showcase photos.
In contrast, the Polaroid Now+ caters to a more tech-savvy audience. The ability to connect to the Polaroid app unlocks additional features, which may be overwhelming for some users but exciting for those who enjoy diving deeper into photography. This added complexity can enrich the user experience for individuals looking to explore creative photography techniques.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $157.95, whereas the Polaroid Now+ is available for $174.59. This makes the Fujifilm camera approximately $16.64 cheaper, translating to about a 10% difference in price. Considering the accessories included with the Fujifilm Instax Mini 12, such as the camera case and photo album, it offers great value for those seeking a complete instant photography package.
On the other hand, while the Polaroid Now+ is priced slightly higher, its advanced features and creative capabilities through the app may justify the cost for users looking for a more flexible photography experience. The price difference could be a significant factor for budget-conscious consumers.
Target Audience
The Fujifilm Instax Mini 12 appeals to a broad audience, particularly those who are new to instant photography or prefer a straightforward, fun experience. Its vibrant colors and easy functionality make it a hit at parties, family gatherings, and casual outings.
In contrast, the Polaroid Now+ is aimed at photography enthusiasts who appreciate the blend of classic aesthetics with modern technology. Its compatibility with the Polaroid app and advanced features attract users who are more serious about their photography and want to experiment with different settings and creative options.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ ultimately depends on your photography needs and style. If you are looking for a fun, user-friendly camera that includes a complete accessory bundle at a lower price, the Fujifilm Instax Mini 12 is an excellent choice. However, if you are an enthusiastic photographer who values creative control and is willing to pay a bit more for modern features, the Polaroid Now+ could be the better option for you. Each camera has its unique strengths, making them suitable for different types of users in the world of instant photography.

