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Fujifilm Instax Mini 12 Instant Camera Lilac vs Fujifilm Instax Mini 12 Instant Film Camera Pastel

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on sales rank and film sheets, Fujifilm Instax Mini 12 Instant Film Camera Pastel wins on price.

The Fujifilm Instax Mini 12 in Lilac Purple offers better value with more film and accessories, while the Pastel Blue variant is stylish and portable. Overall, the Lilac Purple model is the better choice for most users.

Why Fujifilm Instax Mini 12 Instant Camera Lilac is better

better value

Includes 40 sheets of film and a USB flash drive

sales rank

Higher sales rank at 6746

features

Built-in selfie mirror and Close-Up Mode

Why Fujifilm Instax Mini 12 Instant Film Camera Pastel is better

design

Softer, more serene color

portability

Includes a protective case

user-friendly

Simple twist function for activation

Overall score

Fujifilm Instax Mini 12 Instant Camera Lilac
85
Fujifilm Instax Mini 12 Instant Film Camera Pastel
80

Specifications

SpecFujifilm Instax Mini 12 Instant Camera LilacFujifilm Instax Mini 12 Instant Film Camera Pastel
Automatic FlashYesYes
Selfie ModeYesYes
Close-Up ModeYesYes
Image Size2" x 3"Credit Card Size
Included AccessoriesUSB Drive + 40 Film20 Film + Case

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera LilacFujifilm Instax Mini 12 Instant Film Camera Pastel

Overview of the Fujifilm Instax Mini 12 Instant Cameras

When it comes to instant photography, the Fujifilm Instax Mini 12 offers two compelling options: the Lilac Purple variant with a bundle including a USB flash drive and 40 sheets of film, and the Pastel Blue version that comes with a protective case and a twin pack of 20 prints. Both cameras are designed to capture moments quickly and beautifully, catering to different user needs and preferences.

The Lilac Purple camera is priced at $123.00, while the Pastel Blue model is slightly pricier at $124.95. This means the Lilac Purple option is about 1.6% cheaper than its counterpart. Both products rank well in sales, with the Lilac Purple at 6746 and the Pastel Blue at 4070, indicating a robust interest and demand for both models.

Design and Aesthetics

The visual appeal of each camera plays a significant role in attracting potential buyers. The Fujifilm Instax Mini 12 in Lilac Purple radiates a vibrant and playful aura, making it a standout accessory for any event. In contrast, the Pastel Blue variant offers a softer, more serene look, appealing to those who prefer subtlety in design.

Both cameras are lightweight and compact, ideal for carrying on adventures or to parties. The design of the Lilac Purple camera incorporates a simple twist-and-shoot mechanism, which is user-friendly for all ages. Meanwhile, the Pastel Blue model features a similar twist function for activation, with an additional close-up mode that is particularly beneficial for detailed shots.

Functionality and Features

Both cameras excel in functionality, providing a straightforward user experience. The Fujifilm Instax Mini 12 in Lilac Purple boasts automatic exposure and flash, ensuring optimal lighting for every photo. This model also includes a built-in selfie mirror and Close-Up Mode for perfectly framed selfies, making it user-friendly for capturing moments with friends.

The Pastel Blue camera also offers user-friendly features, highlighting its close-up capability and automatic flash adjustment, ensuring that even in less-than-ideal lighting conditions, your photos remain vibrant and clear. The ease of use in both models ensures that anyone can pick them up and start shooting instantly, which is a significant advantage for casual photographers.

Bundle Contents and Value

The Lilac Purple camera comes with a robust bundle that enhances its value. It includes a Sandisk 32 GB USB flash drive and 40 sheets of Fujifilm Instax Mini film, allowing users to start capturing memories right away. This bundle is particularly appealing for those who want to ensure they have enough film for their adventures.

On the other hand, the Pastel Blue camera is packaged with a twin pack of instant film containing 20 prints and a protective case. While this setup is suitable for newcomers, it does not offer as much film as the Lilac Purple variant. Consequently, the Lilac Purple camera provides better immediate value for those who want to dive into instant photography without the need to purchase additional supplies right away.

Performance and Image Quality

Both cameras are designed to deliver high-quality images quickly. The Fujifilm Instax Mini 12 in Lilac Purple produces vibrant 2” x 3” prints that come to life in seconds. With automatic exposure and flash, it guarantees that your photos are clear and bright, regardless of the lighting conditions.

Similarly, the Pastel Blue model ensures equally stunning credit-card-sized photos, emphasizing ease of use and quick shot production. Both models' ability to produce sharp images in various lighting conditions is a significant advantage for users who enjoy spontaneous photography, whether at parties or outdoor events.

Target Audience

The Fujifilm Instax Mini 12 in Lilac Purple is ideal for a broad audience, including families, travelers, and party-goers who appreciate instant photography's fun aspect. Its bundle offers an excellent entry point for those new to instant cameras or those who frequently capture memories.

In contrast, the Pastel Blue camera appeals more to individuals looking for a stylish, portable instant camera that is easy to use. It is particularly suited for younger users or those who prefer a more laid-back approach to photography, thanks to its protective case and elegant design.

Price Comparison

In terms of pricing, the Lilac Purple model is listed at $123.00, while the Pastel Blue variant is priced at $124.95. The price difference of $1.95 may seem minimal, but when considering the additional accessories included with the Lilac Purple camera, it offers a more comprehensive package for the price. This slight difference could be a deciding factor for budget-conscious consumers looking for the best value.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 in Lilac Purple and the Pastel Blue variant ultimately depends on your specific needs and preferences. If you're looking for the best value with a comprehensive bundle that includes more film, the Lilac Purple model is the clear winner. However, if you prefer a stylish, easy-to-use camera that is perfect for capturing memories on the go, the Pastel Blue option is also a strong contender. Both cameras deliver exceptional performance, making them excellent choices for anyone interested in instant photography.