Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on ease of use and value, Polaroid Now 3rd Generation I-Type Instant Camera wins on battery life and weight.
The Fujifilm Instax Mini 12 offers vibrant prints and portability at a lower price, while the Polaroid Now provides a classic aesthetic with advanced features. Choose based on your preference for fun or nostalgia.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Fujifilm is $36 cheaper than Polaroid.
Portability
Fujifilm is lighter and easier to carry.
Ease of Use
Fujifilm has a simple twist-and-shoot design.
Why Polaroid Now 3rd Generation I-Type Instant Camera is better
Image Quality
Polaroid's autofocus system enhances clarity.
Creative Features
Polaroid offers double-exposure and self-timer modes.
Battery Type
Polaroid has a rechargeable battery for convenience.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now 3rd Generation I-Type Instant Camera |
|---|---|---|
| Print Size | 2" x 3" | 3.5" x 4.25" |
| Film Type | Instax Mini | i-Type & 600 |
| Autofocus | No | Yes |
| Selfie Mode | Yes | No |
| Rechargeable | No | Yes |
Dimension comparison
Design and Aesthetics
Both the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation I-Type Instant Camera boast unique designs that appeal to different user preferences. The Fujifilm Instax Mini 12 is available in a stylish lilac purple, making it a vibrant choice for those who appreciate colorful gadgets. In contrast, the Polaroid Now comes in a classic black finish, appealing to users who prefer a more traditional and timeless aesthetic. The Fujifilm camera emphasizes a lightweight and portable design, perfect for travel and spontaneous moments, while the Polaroid's iconic design is reminiscent of its rich history in instant photography. Ultimately, the choice here depends on personal taste—bright and fun versus classic and sleek.
Image Quality
When it comes to image quality, the Fujifilm Instax Mini 12 delivers vibrant 2” x 3” prints in seconds. It automatically adjusts exposure and flash for clear images, even in low-light conditions. This ensures that your photos are consistently bright and vivid. On the other hand, the Polaroid Now uses a twin-lens autofocus system that sharpens images and enhances clarity. It captures the original Polaroid aesthetic and is compatible with both i-Type and 600 films. While the Fujifilm may be quicker with its prints, the Polaroid offers a more nostalgic experience with its larger prints and characteristic imperfections, appealing to those who appreciate the unique charm of analog photography.
Features and Usability
The Fujifilm Instax Mini 12 is designed for ease of use, featuring a simple twist-and-shoot mechanism that makes it accessible for all ages. Its built-in selfie mirror and Close-Up Mode enhance the experience for those who love taking selfies, ensuring perfect framing and reducing blurriness. Conversely, the Polaroid Now offers features like double-exposure and self-timer modes, allowing for creative experimentation. The autofocus system eliminates the need for manual adjustments, making it user-friendly while still encouraging artistic expression. Both cameras cater to different user needs: Fujifilm focuses on instant fun, while Polaroid encourages a more creative photographic process.
Battery and Power
A notable difference between these two cameras lies in their power sources. The Fujifilm Instax Mini 12 operates on standard batteries, providing a straightforward approach to powering your device. Meanwhile, the Polaroid Now is equipped with a built-in USB-C rechargeable battery that lasts through over 15 film packs, offering convenience and reducing waste associated with disposable batteries. This rechargeable feature not only saves you money in the long term but also makes it easier to stay in the photographic flow without worrying about battery replacements. If battery longevity and eco-friendliness are priorities, the Polaroid Now has a clear advantage.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $123.00, making it about 23% cheaper than the Polaroid Now, which retails for $159.99. This price difference can be significant for casual users who want an instant camera without a hefty investment. The Fujifilm camera also includes a bundle with 40 sheets of film and a USB flash drive, adding extra value to its purchase. In contrast, while the Polaroid might be more expensive, it offers a unique shooting experience and is designed for those who appreciate the classic Polaroid aesthetic. The decision ultimately boils down to budget and the value one places on additional features.
Sales Performance
Sales rank can give insight into a product’s popularity and market performance. The Fujifilm Instax Mini 12 has a sales rank of 6,746, while the Polaroid Now is significantly higher at 690. This indicates that the Polaroid Now is a bestseller, suggesting a strong consumer preference and trust in the Polaroid brand. Higher sales rank often correlates with customer satisfaction and brand loyalty, making the Polaroid a compelling choice for those who value proven performance and reliability. However, the Fujifilm remains a solid contender, especially for those seeking affordability and instant fun.
Portability and Convenience
Portability is crucial for instant cameras, and both the Fujifilm Instax Mini 12 and the Polaroid Now are designed for on-the-go photography. The Fujifilm is lightweight and easy to carry, making it ideal for travel, parties, and casual outings. Its user-friendly design ensures that capturing moments is effortless. Conversely, while the Polaroid Now is also portable, its slightly heavier design and classic build may be less convenient for some users. Both cameras offer convenience in their own right, but the Fujifilm's lightweight construction gives it an edge for those who prioritize portability.
Which should you buy?
Deciding between the Fujifilm Instax Mini 12 and the Polaroid Now ultimately depends on your individual needs and preferences. If you're looking for a fun, affordable option that is lightweight and offers quick, vibrant prints, the Fujifilm Instax Mini 12 is an excellent choice at $123.00. However, if you prefer a more classic aesthetic with features like autofocus and creative modes, and are willing to invest a bit more at $159.99, the Polaroid Now is worth considering. Both cameras provide unique benefits, ensuring that whichever you choose, you’ll be able to capture and cherish your memories in style.

