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Fujifilm Instax Mini 12 Instant Camera + MiniMate vs Polaroid Now 2nd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera + MiniMate wins on film count and battery life, Polaroid Now 2nd Generation I-Type Instant Camera wins on sales rank and price.

The Fujifilm Instax Mini 12 offers better value with more film and accessories, while the Polaroid Now 2nd Generation provides creative features. Overall, the Instax Mini 12 is the more appealing choice.

Why Fujifilm Instax Mini 12 Instant Camera + MiniMate is better

Price

Fujifilm is cheaper by $4.04

Film Quantity

Fujifilm includes 50 sheets vs Polaroid's 16 sheets

Sales Rank

Fujifilm ranks 1252 vs Polaroid's 8124

Why Polaroid Now 2nd Generation I-Type Instant Camera is better

Battery Type

Polaroid has a rechargeable battery

Creative Features

Polaroid offers double exposure and self-timer

Build Material

Polaroid uses 40% recycled materials

Overall score

Fujifilm Instax Mini 12 Instant Camera + MiniMate
85
Polaroid Now 2nd Generation I-Type Instant Camera
78

Specifications

SpecFujifilm Instax Mini 12 Instant Camera + MiniMatePolaroid Now 2nd Generation I-Type Instant Camera
LensFujinon 60mmDual Lens Autofocus
FlashBuilt-inHuman Friendly
Selfie ModeYesYes
ChargingAA BatteriesUSB-C
WeightLightMedium

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera + MiniMatePolaroid Now 2nd Generation I-Type Instant Camera

Price Comparison

The Fujifilm Instax Mini 12 is priced at $165.95, while the Polaroid Now 2nd Generation is slightly more expensive at $169.99, making it about 2.5% pricier. Despite this small difference in cost, both products offer unique features that appeal to different types of users. The pricing suggests that the Fujifilm option might provide better value for those looking for a more budget-friendly instant photography option, especially considering the additional accessories included in the Fujifilm bundle.

Features and Functionality

Fujifilm Instax Mini 12 boasts a Fujinon 60mm lens, integrated selfie mirror, and an automatic exposure mode, making it user-friendly for capturing spontaneous moments. It also includes 50 sheets of Instax film, enabling users to start taking photos right away. In contrast, the Polaroid Now 2nd Generation features a dual lens autofocus system, a self-timer, and double exposure capabilities, allowing for more creative shot options. While both cameras have unique features, the Instax Mini 12 may appeal to those who prioritize simplicity and immediate usability, while the Polaroid may attract users looking for creative flexibility.

Camera Design and Aesthetics

When it comes to design, the Fujifilm Instax Mini 12 offers a vibrant and stylish aesthetic with a custom case included in the bundle, enhancing its appeal as a fun accessory. The Polaroid Now 2nd Generation, available in several colors including a sleek black, emphasizes a modern, retro vibe that aligns with the classic Polaroid brand. Both cameras have their unique visual charm, but the choice largely comes down to personal preference—those who prefer a playful look might gravitate towards the Instax, while others might favor the more classic appearance of the Polaroid.

Battery and Charging

The Fujifilm Instax Mini 12 operates on two AA batteries, which are included in the bundle, providing convenience for users. The Polaroid Now 2nd Generation, however, comes equipped with a rechargeable lithium-ion battery that charges via USB-C, which is more environmentally friendly and practical for users who want to eliminate the hassle of replacing batteries. This distinction could sway users who prioritize sustainability or those who frequently use their camera and do not want to worry about battery life.

Film Compatibility

Fujifilm's Instax Mini 12 comes with 50 sheets of Instax Mini film, ensuring users can start snapping photos immediately. On the other hand, the Polaroid Now 2nd Generation includes only 16 color photos in its film bundle. Although the Polaroid film is renowned for its iconic quality, the significant difference in the number of photos included makes the Fujifilm a more appealing option for those who want to capture more moments without immediately needing to purchase additional film.

User Experience

Fujifilm Instax Mini 12 is designed for quick, effortless photography, catering to casual users and those new to instant cameras. It emphasizes user-friendliness with features like automatic exposure and a built-in flash, making it ideal for various lighting conditions. Conversely, the Polaroid Now 2nd Generation offers a more nuanced user experience with its creative features like double exposure and self-timer, appealing to those interested in exploring artistic photography. Each camera targets a different audience, with the Instax focusing on straightforward fun and the Polaroid catering to creative experimentation.

Sales and Popularity

In terms of sales rank, the Fujifilm Instax Mini 12 holds a rank of 1252, while the Polaroid Now 2nd Generation ranks at 8124. This indicates that the Fujifilm camera is currently more popular among consumers, potentially reflecting its better value proposition or more appealing features. This popularity could influence potential buyers' decisions, as a higher sales rank often suggests customer satisfaction and a proven track record in the market.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now 2nd Generation ultimately depends on your specific needs. If you're looking for a stylish, user-friendly camera that includes a substantial amount of film and accessories, the Fujifilm Instax Mini 12 is an excellent choice at $165.95. However, if you prefer a more feature-rich camera that allows for creative photography options like double exposure and has a rechargeable battery, the Polaroid Now 2nd Generation, priced at $169.99, may be worth the extra cost. Each camera caters to different styles of instant photography, so consider what features are most important to you before making a decision.