Fujifilm Instax Mini 12 Instant Camera + MiniMate vs Polaroid Now 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera + MiniMate wins on film count and lens, Polaroid Now 3rd Generation I-Type Instant Camera wins on weight and size.
The Fujifilm Instax Mini 12 offers more film and a simpler user experience, while the Polaroid Now excels in image clarity and advanced features.
Why Fujifilm Instax Mini 12 Instant Camera + MiniMate is better
More Film
Includes 50 sheets of film compared to 16 sheets.
User Experience
Simpler design with built-in selfie mirror.
Price
Only slightly more expensive than Polaroid.
Why Polaroid Now 3rd Generation I-Type Instant Camera is better
Image Clarity
Twin-lens autofocus enhances image quality.
Rechargeable
USB-C rechargeable battery lasts longer.
Creative Modes
Offers double-exposure and self-timer features.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera + MiniMate | Polaroid Now 3rd Generation I-Type Instant Camera |
|---|---|---|
| Lens Type | Fujinon 60mm | Twin-lens |
| Auto Exposure | Yes | No |
| Selfie Mode | Yes | No |
| Rechargeable | No | Yes |
| Film Type | Instax Mini | i-Type |
Dimension comparison
Introduction to Instant Cameras
Instant cameras have surged in popularity as fun, nostalgic devices that allow users to capture and print memories on the spot. In this comparison, we will look at the Fujifilm Instax Mini 12 Instant Camera and the Polaroid Now 3rd Generation Instant Camera. Both products cater to instant photography enthusiasts, but they come with unique features and advantages that may appeal to different users.
Design and Aesthetics
The Fujifilm Instax Mini 12 boasts a sleek and stylish design, available in a variety of vibrant colors. Its compact form makes it easy to carry around, and the included custom-fitted MiniMate case enhances its aesthetic appeal. The Polaroid Now, on the other hand, retains the classic Polaroid look with modern upgrades. It is designed with a retro aesthetic that fans of the brand will appreciate. While both cameras are attractive, the choice between them comes down to personal preference in style.
Image Quality
When it comes to image quality, both cameras offer distinct advantages. The Fujifilm Instax Mini 12 features a Fujinon 60mm lens and an automatic exposure function that ensures decent shots even in dim lighting. Users can quickly capture moments with the press of a button, producing credit-card-sized prints. In contrast, the Polaroid Now utilizes a twin-lens autofocus system that automatically selects the right lens for the shot. This system aims to enhance image clarity, particularly in bright conditions. While both cameras produce high-quality images, the Polaroid's autofocus may give it an edge in certain lighting scenarios.
User Experience
The Fujifilm Instax Mini 12 is designed for simplicity and fun. With its built-in selfie mirror and automatic flash, users can easily take well-composed selfies and group photos. The camera also includes a matching strap for convenience. Conversely, the Polaroid Now features advanced functions such as double-exposure and self-timer modes, allowing for creative photographic possibilities. The USB-C rechargeable battery is another highlight, providing longevity for up to 15 film packs, eliminating the need for disposable batteries. This makes the Polaroid a more user-friendly option for those who want to shoot without the hassle of changing batteries frequently.
Film and Printing
Both cameras come with their respective film bundles, which is essential for instant photography. The Fujifilm Instax Mini 12 includes a value pack of 50 sheets of Instax film, ensuring users have plenty of opportunities to capture and print their moments. The film is designed specifically for the camera, making it easy to use. In comparison, the Polaroid Now comes with a film bundle that includes 16 color photos, which is significantly fewer than what the Fujifilm offers. This makes the Instax Mini 12 a better choice for users who plan on taking many photos at events or gatherings.
Price Comparison
Pricing can heavily influence purchasing decisions, and in this case, the Fujifilm Instax Mini 12 retails for $165.95, while the Polaroid Now is priced at $159.99. This means the Polaroid is about 5.8% cheaper than the Fujifilm option. While the price difference is not vast, it can be a deciding factor for budget-conscious consumers. However, potential buyers should consider what features and accessories they value most in their instant camera.
Popularity and Sales Rank
Looking at the sales rank, the Fujifilm Instax Mini 12 is currently ranked 1,252 in its category, while the Polaroid Now holds a better position at 690. This indicates that the Polaroid camera is more popular among consumers, potentially due to its unique features and brand loyalty. For those who prioritize trendy products that are in higher demand, the Polaroid may be the preferable choice.
Accessibility and Availability
Both cameras are widely available through various online and retail platforms, making access relatively easy. The Fujifilm Instax Mini 12’s popularity ensures that it is often in stock, but availability can fluctuate based on demand. The Polaroid Now also enjoys good availability, especially given its strong sales rank. Consumers looking to purchase either camera can expect to find them without much difficulty.
Which should you buy?
In conclusion, both the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation offer unique features that cater to different preferences in instant photography. The Fujifilm is ideal for those who want a simpler user experience and more film options, while the Polaroid appeals to users who appreciate modern technology and creative features like autofocus and double-exposure modes. Ultimately, your choice will depend on whether you value image clarity and advanced features, or a greater quantity of film and a straightforward, fun experience.

