Fujifilm Instax Mini 12 Instant Camera + MiniMate vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera + MiniMate wins on film sheets and battery life, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on sales rank and price.
The Fujifilm Instax Mini 12 offers a more user-friendly experience and better value with its included film bundle, while the Polaroid Now+ provides advanced features for tech-savvy users.
Why Fujifilm Instax Mini 12 Instant Camera + MiniMate is better
Price
Fujifilm Instax Mini 12 is cheaper by $8.64
Film Bundle
Includes 50 sheets of film with purchase
User-Friendly
Designed for easy selfies and casual use
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Advanced Features
Polaroid Now+ offers app connectivity and manual controls
Film Compatibility
Compatible with both i-Type and 600 film
Sustainability
Made from more eco-friendly materials
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera + MiniMate | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Lens | Fujinon 60mm | Two-lens system |
| Flash | Built-in | Built-in |
| App Control | No | Yes |
| Selfie Mode | Yes | No |
| Rechargeable | No | Yes |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now+
The Fujifilm Instax Mini 12 is priced at $165.95, while the Polaroid Now+ is available for $174.59. This makes the Fujifilm option about 5% cheaper than the Polaroid camera. Both cameras are designed for instant photography lovers, but they cater to different user preferences and functionalities.
The Instax Mini 12 is tailored for those who enjoy quick, straightforward photo capturing, especially for selfies, while the Polaroid Now+ incorporates modern technology with its app integration, appealing to users who want more control over their photography experience. Understanding their unique features will help potential buyers decide which camera aligns best with their needs.
Design and Build Quality
In terms of design, both cameras boast iconic aesthetics that appeal to the retro and modern photography markets. The Fujifilm Instax Mini 12 features a fun and stylish design, emphasizing portability and ease of use. It comes with a matching camera strap, and its compact size makes it perfect for events and gatherings.
Conversely, the Polaroid Now+ retains the classic Polaroid look but is crafted from more sustainable materials. This camera not only appeals to those who appreciate the vintage feel but also to environmentally conscious consumers. The design differences highlight each brand’s approach to instant photography, with Fujifilm focusing on fun and accessibility, while Polaroid leans towards sustainability and a classic aesthetic.
Camera Functionality
The Fujifilm Instax Mini 12 excels with its user-friendly features, including a Fujinon 60mm lens and an automatic exposure function. This makes it easy for users to capture images in various lighting conditions without needing extensive photography knowledge. The built-in flash further enhances its usability, allowing for spontaneous shots.
On the other hand, the Polaroid Now+ offers advanced functionalities through its connection to the Polaroid app, which provides manual controls, aperture priority, and remote functionalities. This level of control is valuable for users who want to experiment with their photography beyond simple snapshots. Both cameras fulfill the core purpose of instant photography, but the Fujifilm caters to casual users, while the Polaroid appeals to those seeking more creative control.
Film Compatibility and Quality
The Fujifilm Instax Mini 12 comes with a generous bundle of 50 sheets of Instax film, enabling users to capture numerous memories right out of the box. This film is designed specifically for the Mini series, ensuring compatibility and optimal quality for its credit card-sized prints.
The Polaroid Now+ is compatible with both i-Type and 600 film, allowing users to capture images in the classic Polaroid aesthetic. However, the camera does not come with film included in the base price, which means users will need to invest additionally to start shooting. The advantage of the Instax Mini 12 lies in its film bundle, providing immediate value and usability that the Polaroid lacks at the outset.
User Experience and Portability
The user experience with the Fujifilm Instax Mini 12 is designed for simplicity and enjoyment. With its selfie mirror and auto exposure, users can easily take group shots or selfies without worrying about settings. It’s lightweight and compact, making it ideal for travel and outdoor activities.
Meanwhile, the Polaroid Now+ enhances the user experience through app connectivity, offering features like remote shooting and creative controls, which can be appealing to more tech-savvy users. However, this added complexity may not suit everyone, particularly those looking for a straightforward instant photography experience. While both cameras are portable, the Instax Mini 12 emphasizes ease of use and fun, while the Polaroid caters to a more technical audience.
Price and Value for Money
The Fujifilm Instax Mini 12 is priced at $165.95, making it a more budget-friendly option compared to the Polaroid Now+, which retails for $174.59. This price difference of about $8.64 may seem small, but it can be significant for users who are watching their budgets closely.
In addition to the lower upfront cost, the Fujifilm camera includes a substantial film bundle and accessories, offering greater overall value. The Polaroid Now+’s additional features may justify its higher price for some users, particularly those who value app connectivity and manual controls. Ultimately, the choice may come down to whether the user prioritizes initial cost or advanced features.
Brand Reputation and Customer Feedback
Fujifilm has established a strong reputation in the instant camera market, reflected in its bestseller rank of 1252. Users often praise the Instax Mini series for its ease of use and print quality, making it a popular choice for casual photographers and events.
The Polaroid brand also carries a legacy of instant photography, but its current bestseller rank of 7173 indicates that it may not be as widely favored in the market as the Fujifilm option. Customer feedback often highlights the innovative features of the Polaroid Now+, but some users find the learning curve steep compared to the straightforward nature of the Fujifilm Instax Mini 12.
Which should you buy?
Deciding between the Fujifilm Instax Mini 12 and the Polaroid Now+ will depend on your photography needs and preferences. If you are looking for a fun, easy-to-use camera that comes with a film bundle and is perfect for casual settings, the Fujifilm Instax Mini 12 is the better choice, especially at $165.95.
However, if you desire a camera that allows for more creative control and you are comfortable with technology, the Polaroid Now+ may be worth the extra investment at $174.59. Both cameras offer unique advantages, making each suitable for different types of users in the instant photography market.

