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Fujifilm Instax Mini 12 Instant Camera - Mint Green vs Polaroid Now 2nd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera - Mint Green wins on speed and design, Polaroid Now 2nd Generation I-Type Instant Camera wins on price and battery.

The Fujifilm Instax Mini 12 is a fun and affordable option for casual photography, while the Polaroid Now offers advanced features for creative users. Choose based on your photography needs.

Why Fujifilm Instax Mini 12 Instant Camera - Mint Green is better

Price

Instax Mini 12 is $81.05 cheaper

Design

Compact and cute design in multiple colors

Speed

Photos eject in approximately 5 seconds

Why Polaroid Now 2nd Generation I-Type Instant Camera is better

Features

Includes double exposure and self-timer

Battery

Rechargeable lithium-ion battery via USB-C

Film Options

Compatible with both i-Type and 600 films

Overall score

Fujifilm Instax Mini 12 Instant Camera - Mint Green
85
Polaroid Now 2nd Generation I-Type Instant Camera
72

Specifications

SpecFujifilm Instax Mini 12 Instant Camera - Mint GreenPolaroid Now 2nd Generation I-Type Instant Camera
Photo Size2" x 3"Varies
Development Time90 secondsNot specified
Selfie ModeYesYes
Flash ControlAutomaticHuman friendly
WeightLightweightModerate

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera - Mint GreenPolaroid Now 2nd Generation I-Type Instant Camera

Design and Aesthetics

The Fujifilm Instax Mini 12 Instant Camera offers a compact and cute design, available in five appealing colors including Mint Green. In contrast, the Polaroid Now 2nd Generation is presented in a sleek black finish. The Instax Mini 12 emphasizes a fun and bubbly aesthetic, while the Polaroid Now opts for a more classic look. The choice of design may influence buyers based on personal style preferences, with the Instax camera being about $81.05 cheaper at $88.94 compared to the Polaroid’s $169.99 price tag.

Features and Functionality

When it comes to features, the Fujifilm Instax Mini 12 is designed for simplicity and fun, boasting a built-in selfie mirror and a close-up mode for selfies, making it particularly appealing for social occasions. In contrast, the Polaroid Now includes advanced features like double exposure and a self-timer, offering more room for creative experimentation. While the Instax Mini 12 focuses on ease of use with automatic exposure and flash control, the Polaroid Now provides users with more versatility in capturing unique photos, making it a better fit for those looking to explore artistic photography.

Photo Quality and Development Time

The Fujifilm Instax Mini 12 produces high-quality, 2” x 3” instant photos, which eject within approximately five seconds, allowing for quick capturing of moments. Development time is about 90 seconds, ensuring that users can enjoy their photos shortly after taking them. On the other hand, the Polaroid Now does not specify an exact photo size, but it is compatible with both i-Type and 600 films, which may affect the overall quality and appearance of images. The instant gratification of the Instax Mini 12 may appeal to those who prioritize immediacy in their photography experience.

Battery and Power

The Fujifilm Instax Mini 12 operates on two AA batteries, which are included in the package. This means that users can easily replace them when needed, providing a straightforward approach to power. In contrast, the Polaroid Now is equipped with a rechargeable lithium-ion battery that charges via USB-C. This modern feature allows for convenience and sustainability, as it reduces the need for disposable batteries. However, the added functionality comes at a higher price point, with the Polaroid being about 91% more expensive than the Instax Mini 12.

Film Compatibility and Availability

The Fujifilm Instax Mini 12 uses INSTAX MINI instant film, which is sold separately. This film type is widely available and typically has a quicker development process, aligning well with the camera's design for immediate photo sharing. The Polaroid Now supports both i-Type and 600 films, giving users the flexibility to choose their preferred film type. However, the added complexity of film options may deter some users who are looking for a straightforward instant photography experience, which the Instax Mini 12 provides.

Target Audience

The Fujifilm Instax Mini 12 is geared towards casual users and social enthusiasts who enjoy capturing fun moments with friends and family. Its user-friendly design and quick photo output align well with those looking for instant gratification. Conversely, the Polaroid Now targets a broader audience, including those interested in creative photography. Its advanced features, like double exposure and the ability to shoot in various styles, cater to users who want to experiment with their photography. The difference in target audience is also reflected in the price, with the Polaroid being significantly more expensive.

Customer Reception and Sales Rank

The Fujifilm Instax Mini 12 enjoys a strong sales rank of 152, indicating its popularity and positive reception among consumers. This suggests that users appreciate its design, functionality, and overall value. Conversely, the Polaroid Now has a sales rank of 8124, which may imply that it does not resonate as strongly with the market, despite its innovative features. The difference in sales rank could be a pivotal factor for consumers considering which camera to purchase, as popularity often reflects reliability and user satisfaction.

Which should you buy?

Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now depends on individual preferences and intended use. If you seek a fun, easy-to-use camera for casual photography with quick results, the Fujifilm Instax Mini 12 at $88.94 is a stellar option. However, if you are looking for advanced features and creative opportunities, the Polaroid Now at $169.99 may be worth the investment. The Instax Mini 12 provides about 52% savings compared to the Polaroid, making it the more economical choice for straightforward instant photography.