Fujifilm Instax Mini 12 Instant Film Camera Bundle vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Film Camera Bundle wins on sales rank, Polaroid Now 2nd Generation I-Type Instant Camera wins on price.
The Fujifilm Instax Mini 12 offers a more budget-friendly and user-friendly experience, while the Polaroid Now provides advanced features and a classic design.
Why Fujifilm Instax Mini 12 Instant Film Camera Bundle is better
Price
Fujifilm Instax Mini 12 is $40 cheaper.
Ease of Use
Designed for beginners with simple controls.
Accessories
Includes colorful accessories for personalization.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Features
Polaroid Now has double exposure and self-timer.
Sustainability
Made with 40% recycled materials.
Design
Sleek black design appeals to classic aesthetics.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Film Camera Bundle | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Camera Type | Instant | Instant |
| Selfie Mode | Yes | Yes |
| Film Included | Yes | Yes |
| Flash Type | Automatic | Accurate |
| Charging | N/A | USB-C |
| Color Options | 1 | 4 |
Dimension comparison
Design and Aesthetics
The Fujifilm Instax Mini 12 is designed in a charming Pastel Blue, making it visually appealing, especially for younger users or those looking for a vibrant accessory. In contrast, the Polaroid Now 2nd Generation comes in a sleek black design, exuding a more classic and professional look. The choice between these two cameras largely depends on personal preference regarding style. The Instax Mini 12 emphasizes creativity with its colorful accessories, including stickers and photo frames that allow users to personalize their experience. Meanwhile, the Polaroid Now's minimalist design focuses on the nostalgia of instant photography, catering to those who appreciate a traditional aesthetic.
Features and Functionality
The Fujifilm Instax Mini 12 boasts a range of features aimed at enhancing user experience, including a dedicated selfie mode and an automatic flash that adjusts for close-up shots. With its twist lens for close-ups, this camera is particularly user-friendly for capturing portraits. On the other hand, the Polaroid Now offers a dual lens autofocus system and features like double exposure and self-timer, which can add a creative twist to your photos. While both cameras cater to instant photography enthusiasts, the Instax Mini 12 is more focused on ease of use for all ages, whereas the Polaroid Now allows for more advanced photographic techniques.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $129.95, while the Polaroid Now 2nd Generation retails for $169.99. This makes the Instax Mini 12 about 24% cheaper than its competitor. For those on a budget or looking for a gift, the Fujifilm model presents a more economical option without sacrificing essential features. However, it’s important to consider what you value more: the additional capabilities of the Polaroid Now or the cost-effectiveness of the Instax Mini 12.
Film and Photo Quality
Both cameras produce credit-card-sized prints, which are a hallmark of instant photography. The Fujifilm Instax Mini 12 comes with a bundle of instant film, including a rainbow pack that adds a delightful flair to your photos. The photos produced are known for their vibrant colors and clarity. Conversely, the Polaroid Now includes a double pack of i-Type film, allowing users to take 16 photos right out of the box. The Polaroid's film tends to produce a more vintage look with its characteristic soft focus and color profile. Depending on your aesthetic preference, you may lean towards the bolder colors of Fujifilm or the nostalgic feel of Polaroid.
User Experience and Ease of Use
Fujifilm's Instax Mini 12 is designed with beginners in mind, featuring simple controls and a selfie mirror, making it easy to capture perfect self-portraits. The intuitive operation allows for quick shooting, ideal for spontaneous moments. In contrast, the Polaroid Now, while still user-friendly, incorporates more advanced features that may require a bit of practice to master, such as the double exposure mode. For casual users or families, the Instax Mini 12 might be the more appealing choice, while photography enthusiasts may appreciate the additional functionalities offered by the Polaroid Now.
Battery Life and Sustainability
The Polaroid Now boasts an internal lithium-ion battery that charges via USB-C, which is a modern and environmentally friendly feature, particularly as it is made with 40% recycled materials. On the other hand, the Fujifilm Instax Mini 12 does not specify battery capabilities in the provided data, which could be a consideration for users concerned about sustainability and convenience. If eco-friendliness is a priority for you, the Polaroid Now’s design might resonate more, but both cameras remain popular choices in the instant photography market.
Sales Rank and Popularity
In terms of popularity, the Fujifilm Instax Mini 12 holds a sales rank of 8338, while the Polaroid Now ranks slightly better at 8124. This minor difference suggests a slightly higher demand for the Polaroid model among consumers. However, both cameras are well-received in their respective markets, with fans of instant photography appreciating what each brand brings to the table. The rankings reflect their appeal, but personal preference in features and aesthetics will ultimately guide your choice.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now 2nd Generation ultimately comes down to your specific needs and preferences. If you are looking for a more budget-friendly option with vibrant accessories and ease of use, the Fujifilm Instax Mini 12 is the way to go. However, if you prefer a more classic design with advanced features like double exposure and better sustainability practices, the Polaroid Now may be worth the higher price. Both cameras offer unique advantages, making them suitable for different types of users in the instant photography landscape.

