FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint wins on sales rank and film count, Polaroid Now 2nd Generation I-Type Instant Camera wins on price and build.
The FUJIFILM INSTAX Mini 12 offers a more affordable and user-friendly option, while the Polaroid Now provides advanced features for creative photography.
Why FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint is better
Price
FUJIFILM INSTAX Mini 12 is $30 cheaper.
Film Supply
Includes 40 exposures compared to 16.
User-Friendly
Dedicated selfie mode enhances usability.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Sales Rank
Polaroid Now ranks better at 8124.
Build Quality
Made with 40% recycled materials.
Creative Features
Offers double exposure and self-timer.
Overall score
Specifications
| Spec | FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Lens | 60mm | Dual Lens |
| Flash | Automatic | Accurate |
| Selfie Mode | Yes | Yes |
| Charging | AA Batteries | USB-C |
| Film Type | INSTAX Mini | i-Type & 600 |
Dimension comparison
Overview of the FUJIFILM INSTAX Mini 12 and Polaroid Now 2nd Generation
The FUJIFILM INSTAX Mini 12 is currently priced at $139.00, while the Polaroid Now 2nd Generation is available for $169.99, making it about 22% more expensive. Both cameras are designed for instant photography, appealing to users who want to capture moments in a tangible format quickly. However, the features and usability of each product differ significantly, catering to various preferences in the instant camera market.
Design and Build Quality
The FUJIFILM INSTAX Mini 12 has a playful Mint Green design, ideal for users who favor vibrant colors and a fun aesthetic in their photography gear. In contrast, the Polaroid Now is offered in a classic black, which might attract those who prefer a more subdued and timeless look. The Polaroid Now is constructed with 40% recycled materials, showcasing an environmentally conscious approach. This feature may appeal to eco-friendly consumers looking for sustainable options in their purchases.
Camera Features
The FUJIFILM INSTAX Mini 12 boasts a Fujinon 60mm lens, automatic exposure, and a dedicated selfie mode, making it user-friendly for both novice and experienced photographers. It also includes an optical viewfinder, which enhances the shooting experience. On the other hand, the Polaroid Now offers a dual-lens autofocus system and the ability to perform double exposure, allowing users to creatively blend two moments into one image. Each camera has its unique features that cater to different photography styles.
Film Compatibility
The FUJIFILM INSTAX Mini 12 uses INSTAX Mini film, while the Polaroid Now is compatible with both i-Type and 600 film, providing greater versatility for users who may want to experiment with different film types. The Polaroid Now comes with a double pack containing 16 photos, allowing users to get started immediately, whereas the FUJIFILM INSTAX Mini 12's bundle includes 40 exposures of its film. This means the FUJIFILM option offers more immediate shooting capability right out of the box.
Usability and User Experience
The FUJIFILM INSTAX Mini 12 emphasizes ease of use with automatic exposure settings and an intuitive design that encourages spontaneous photography. Its dedicated close-up shooting mode and selfie mirror make it particularly appealing for those who enjoy taking selfies or group photos. The Polaroid Now, while also user-friendly, includes features like a self-timer and an accurate flash system, which enhances the shooting experience in various lighting conditions. Each camera provides a unique user experience tailored to different photographic needs.
Battery Life and Charging
The FUJIFILM INSTAX Mini 12 operates on two AA batteries, which are included in the bundle, ensuring that users can start shooting right away. Conversely, the Polaroid Now features a built-in lithium-ion battery that charges via USB-C, providing a modern and convenient charging option. This could be particularly beneficial for users who prefer not to rely on disposable batteries, as it offers a more sustainable solution for powering their camera.
Price Comparison
The FUJIFILM INSTAX Mini 12 retails for $139.00, while the Polaroid Now is priced at $169.99, making the former about $30 less expensive. This price difference of approximately 22% could be significant for budget-conscious consumers. The price point of the FUJIFILM camera may appeal to those looking for a more cost-effective instant photography solution without sacrificing quality.
Sales Performance
In terms of sales rank, the Polaroid Now holds a better position at 8124 compared to the FUJIFILM INSTAX Mini 12’s rank of 23596. This suggests that the Polaroid model has gained more traction in the market, possibly due to its modern features and versatile film compatibility. However, the FUJIFILM camera's bundle offers a comprehensive package that may attract buyers looking for added value.
Which should you buy?
Ultimately, the decision between the FUJIFILM INSTAX Mini 12 and the Polaroid Now 2nd Generation comes down to personal preferences and intended use. If you're looking for a vibrant, user-friendly camera that offers a larger film supply right out of the box, the FUJIFILM INSTAX Mini 12 might be the better choice. However, if you prefer a camera with more creative shooting options, like double exposure and a modern charging method, the Polaroid Now could be worth the extra investment. Both cameras offer unique benefits, ensuring that either choice can lead to memorable photographic experiences.