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Fujifilm Instax Mini 12 Instant Film Camera Pastel vs Polaroid Now 2nd Generation I-Type Instant Camera

Updated July 2026 — Polaroid Now 2nd Generation I-Type Instant Camera leads on price.

The Fujifilm Instax Mini 12 is a more affordable and user-friendly option, while the Polaroid Now offers advanced features for creative photography.

Why Fujifilm Instax Mini 12 Instant Film Camera Pastel is better

Price

Fujifilm Instax Mini 12 is $45 cheaper.

User Experience

Easier for casual photographers.

Design

Available in a stylish Pastel Blue.

Why Polaroid Now 2nd Generation I-Type Instant Camera is better

Features

Includes double exposure and self-timer.

Film Compatibility

Compatible with both i-Type and 600 film.

Build Quality

Made with 40% recycled materials.

Overall score

Fujifilm Instax Mini 12 Instant Film Camera Pastel
75
Polaroid Now 2nd Generation I-Type Instant Camera
85

Specifications

SpecFujifilm Instax Mini 12 Instant Film Camera PastelPolaroid Now 2nd Generation I-Type Instant Camera
Camera TypeInstant FilmInstant Film
Film TypeInstax Minii-Type & 600
Selfie ModeYesYes
Automatic FlashYesYes
Close-Up ModeYesNo

Dimension comparison

Fujifilm Instax Mini 12 Instant Film Camera PastelPolaroid Now 2nd Generation I-Type Instant Camera

Overview of the Fujifilm Instax Mini 12 and Polaroid Now

The Fujifilm Instax Mini 12 is priced at $124.95, making it about 26% cheaper than the Polaroid Now, which retails for $169.99. Both cameras cater to the growing trend of instant photography, offering unique features that enhance user experience. The Fujifilm Instax Mini 12 is designed for simplicity and fun, perfect for casual photographers, while the Polaroid Now emphasizes creativity and versatility, appealing to those who enjoy experimenting with their photography.

Design and Build Quality

The Fujifilm Instax Mini 12 is available in a stylish Pastel Blue color, making it visually appealing for users of all ages. Its compact design is user-friendly, allowing for easy handling and portability. In contrast, the Polaroid Now comes in a sleek black finish and is made with 40% recycled materials, showcasing a commitment to sustainability. While both cameras are designed for instant photography, the unique aesthetics of each may attract different consumer preferences.

Features and Functionality

The Fujifilm Instax Mini 12 stands out with its easy-to-use controls, including a simple twist mechanism to activate the camera and switch to close-up mode. This feature is ideal for capturing portraits and selfies with its built-in selfie mirror. The Polaroid Now, on the other hand, boasts a dual lens autofocus system, allowing for more precise shots. It also includes a self-timer and double exposure mode, providing creative flexibility. These features make the Polaroid Now a more versatile option for users looking to experiment with their photography.

Film Compatibility

One of the significant differences between these two cameras is their film compatibility. The Fujifilm Instax Mini 12 uses Instax Mini film, while the Polaroid Now is compatible with both i-Type and 600 film. This versatility with the Polaroid Now allows users to choose from a broader range of film options, which can be a deciding factor for some photography enthusiasts. Additionally, the Polaroid Now’s Everything Box includes a double pack of color i-Type film right out of the box, giving users a head start on their photography journey.

Performance in Different Environments

When it comes to performance, both cameras have unique strengths. The Fujifilm Instax Mini 12 features an automatic flash system that adjusts to different lighting conditions, ensuring well-lit photos even in dimly lit environments. The Polaroid Now enhances this capability with its accurate human-friendly flash, which is designed to make subjects look their best. Users looking for reliable performance in various lighting conditions may find the Polaroid Now to be a superior choice.

User Experience

The Fujifilm Instax Mini 12 is designed for an enjoyable and straightforward user experience. Its starter kit includes everything needed to begin snapping photos right away, making it a great gift option. In contrast, the Polaroid Now emphasizes a more creative approach with its double exposure feature and self-timer, catering to users who want to explore artistic photography. While both cameras provide a fun experience, the Fujifilm Instax Mini 12 may be more appealing for those wanting a hassle-free experience.

Pricing and Value

At $124.95, the Fujifilm Instax Mini 12 is considerably cheaper than the Polaroid Now, which is priced at $169.99. This price difference of about $45 could be significant for budget-conscious buyers. However, the Polaroid Now justifies its higher price with advanced features and greater film compatibility. The Fujifilm Instax Mini 12's lower cost might attract casual photographers, while the Polaroid Now could appeal to more serious enthusiasts willing to invest in their creativity.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now ultimately comes down to user needs and preferences. If you are looking for an affordable, easy-to-use option that is great for casual photography, the Fujifilm Instax Mini 12 is an excellent choice. However, if you value creative features, versatility in film options, and a more advanced user experience, the Polaroid Now may be worth the extra investment. Each camera has its strengths, catering to different segments of the instant photography market.