Fujifilm Instax Mini 12 Instant Film Camera Pastel vs Polaroid Now 3rd Generation i-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Film Camera Pastel wins on included film and ease of use, Polaroid Now 3rd Generation i-Type Instant Camera wins on features and design.
The Fujifilm Instax Mini 12 is a budget-friendly and user-friendly option, while the Polaroid Now 3rd Generation offers advanced features for creative photography.
Why Fujifilm Instax Mini 12 Instant Film Camera Pastel is better
Price
Fujifilm is $29 cheaper.
Ease of Use
Fujifilm is designed for quick, hassle-free photography.
Included Film
Fujifilm includes 20 prints, while Polaroid includes only 8.
Why Polaroid Now 3rd Generation i-Type Instant Camera is better
Advanced Features
Polaroid offers advanced autofocus and exposure options.
Design
Polaroid has a classic design with recycled materials.
Versatility
Polaroid is compatible with multiple film types.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Film Camera Pastel | Polaroid Now 3rd Generation i-Type Instant Camera |
|---|---|---|
| Current Price | $124.95 | $153.99 |
| Film Included | 20 Prints | 8 Prints |
| Selfie Mode | Yes | No |
| Autofocus | No | Yes |
| Flash Type | Automatic | Automatic |
| Weight | Light | Medium |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now 3rd Generation
The Fujifilm Instax Mini 12 is priced at $124.95, while the Polaroid Now 3rd Generation costs $153.99, making the Fujifilm about 19% cheaper. Both cameras are designed to deliver instant photography experiences, but they cater to different preferences and functionalities. Fujifilm's model focuses on simplicity and ease of use, while Polaroid's offering emphasizes advanced features and versatility for the user.
Design and Build Quality
The Fujifilm Instax Mini 12 features a pastel blue design that appeals to a broad audience, particularly younger users and those looking for a stylish accessory. Its compact and lightweight design makes it easy to carry around. In contrast, the Polaroid Now 3rd Generation sports a classic design available in various colors, constructed with 40% recycled materials. This camera also includes a built-in tripod mount, promoting stability during shots. Both cameras are designed for portability, but the materials and aesthetics cater to different user demographics.
Features and Functionality
The Fujifilm Instax Mini 12 includes essential features that facilitate instant photography, such as a close-up mode ideal for taking portraits and a selfie mirror for lining up shots. Its automatic flash system adjusts lighting conditions, making it suitable for various environments. The Polaroid Now 3rd Generation brings a host of advanced features, including an improved two-lens autofocus system and a better light meter for sharper pictures in diverse lighting conditions. It also offers fun modes like self-timer and double-exposure, enhancing creative possibilities. Depending on user needs, either camera provides a unique set of functionalities.
Film Compatibility and Quality
The Fujifilm Instax Mini 12 comes with a twin pack of Instax Mini film, allowing users to take 20 prints right out of the box. The credit-card-sized film is easy to carry and has a distinctive white border, adding to the nostalgic aesthetic. The Polaroid Now 3rd Generation is compatible with both i-Type Film and 600 Film, providing more options for film selection. However, it only includes eight photos in its film bundle. This gives Fujifilm an advantage in terms of immediate usability, while Polaroid offers versatility for those who want to explore different film types.
Target Audience
The Fujifilm Instax Mini 12 is ideal for casual users, beginners, and those looking for a fun camera to capture moments at events, parties, or gatherings. Its user-friendly design and straightforward operation make it accessible to people of all ages. The Polaroid Now 3rd Generation, on the other hand, targets users who are more serious about photography and want to explore creative techniques. Its advanced features appeal to enthusiasts who enjoy experimenting with photography styles, making it suitable for a different audience.
Price and Value
With a current price of $124.95, the Fujifilm Instax Mini 12 offers great value, especially considering it includes film and accessories in its kit. The Polaroid Now 3rd Generation, priced at $153.99, is about $29 more expensive. While both cameras provide distinct features, the increased price of the Polaroid may be justified by its advanced functionality. However, for those prioritizing budget and immediate usability, the Fujifilm model may be the more appealing choice.
Performance and Usability
The Fujifilm Instax Mini 12 is designed for quick, hassle-free photography. It features easy-to-use controls that allow users to start snapping photos almost immediately. The camera's automatic adjustments ensure decent quality in various lighting, making it perfect for spontaneous moments. The Polaroid Now 3rd Generation, while capable of producing high-quality images, requires a bit more understanding of its settings. The advanced autofocus system and exposure options may take time to master, which could be a consideration for those looking for a straightforward instant camera.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now 3rd Generation ultimately depends on your photography needs and style. If you are seeking a budget-friendly, easy-to-use camera for fun and casual snapshots, the Fujifilm Instax Mini 12 is the clear winner at $124.95. However, if you are interested in a more versatile camera with advanced features for creative photography, and you don’t mind spending an extra $29, the Polaroid Now 3rd Generation may be the better option for you.

