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Fujifilm Instax Mini 12 Instant Film Camera Pastel vs Polaroid Now 3rd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Film Camera Pastel wins on price, Polaroid Now 3rd Generation I-Type Instant Camera wins on battery and features.

The Fujifilm Instax Mini 12 is a fun and affordable option for casual users, while the Polaroid Now offers advanced features and superior photo quality for enthusiasts.

Why Fujifilm Instax Mini 12 Instant Film Camera Pastel is better

Price

Fujifilm Instax Mini 12 is cheaper by 22%

Weight

Fujifilm Instax Mini 12 is lighter and more portable

User-Friendly

Fujifilm Instax Mini 12 is easier for casual photographers

Why Polaroid Now 3rd Generation I-Type Instant Camera is better

Photo Quality

Polaroid Now has superior autofocus and film quality

Battery Life

Polaroid Now features a rechargeable battery

Advanced Features

Polaroid Now includes double-exposure and self-timer modes

Overall score

Fujifilm Instax Mini 12 Instant Film Camera Pastel
75
Polaroid Now 3rd Generation I-Type Instant Camera
85

Specifications

SpecFujifilm Instax Mini 12 Instant Film Camera PastelPolaroid Now 3rd Generation I-Type Instant Camera
Film TypeInstax Minii-Type & 600
Photo SizeCredit CardFull-sized
AutofocusNoYes
Selfie ModeYesNo
RechargeableNoYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Film Camera PastelPolaroid Now 3rd Generation I-Type Instant Camera

Design and Aesthetics

The Fujifilm Instax Mini 12 Instant Film Camera has a vibrant pastel blue finish, making it visually appealing and fun. In contrast, the Polaroid Now 3rd Generation Instant Camera showcases a classic design in a sleek black color. The Instax Mini 12 is designed to be lightweight and portable, perfect for casual outings and events. The Polaroid Now, while also portable, leans towards a more retro aesthetic that may appeal to traditionalists. Ultimately, the choice between the two designs comes down to personal preference, with Fujifilm's offering being more playful and Polaroid's more classic and timeless.

Features and Functionality

The Fujifilm Instax Mini 12 is designed for ease of use, featuring a simple twist lens that activates the camera and switches to close-up mode effortlessly. This camera is particularly suitable for portraits and selfies, thanks to its selfie mirror and automatic flash that adjusts for lighting conditions. On the other hand, the Polaroid Now offers advanced features such as a twin-lens autofocusing system, which automatically selects the optimal lens for the shot, providing a hassle-free photography experience. Additionally, it includes double-exposure and self-timer modes, expanding creative possibilities. While both cameras are user-friendly, the Polaroid Now boasts more sophisticated functionalities for those looking to explore different photographic techniques.

Film and Photo Quality

When it comes to film, the Fujifilm Instax Mini 12 uses credit card-sized film, which is known for its vibrant colors and crisp images. This camera comes bundled with a twin pack of Instax Mini film, allowing users to capture 20 prints right out of the box. In comparison, the Polaroid Now shoots using both i-Type and 600 film, which is renowned for its iconic, full-sized photographs that exhibit a unique vintage aesthetic. With the Polaroid Now, users receive 16 color photos, and its sharp autofocus system enhances photo quality, particularly in bright lighting. While the Instax Mini 12 is more about fun and spontaneity, the Polaroid Now leans towards a more serious approach to instant photography.

Battery Life and Charging

The Fujifilm Instax Mini 12 relies on disposable batteries, which can be convenient but may require frequent replacements depending on usage. Conversely, the Polaroid Now features a built-in USB-C rechargeable battery that lasts for over 15 film packs. This means users can enjoy extended shooting sessions without the hassle of changing batteries regularly. The rechargeable aspect of the Polaroid Now also aligns with a more eco-friendly approach. If battery life and convenience are significant factors for you, the Polaroid Now clearly has the upper hand.

Price Comparison

The Fujifilm Instax Mini 12 has a current price of $124.95, making it about 22% cheaper than the Polaroid Now, which is priced at $159.99. This price difference may be a deciding factor for budget-conscious shoppers. The Instax Mini 12 includes a starter bundle that enhances its value, especially for those new to instant photography. However, the Polaroid Now’s additional features and higher quality film may justify its higher price for enthusiasts willing to invest more for advanced capabilities.

Sales Performance

In terms of sales rank, the Fujifilm Instax Mini 12 holds a rank of 4,070, while the Polaroid Now is significantly better positioned at 690. This suggests that the Polaroid Now is a more popular choice among consumers, possibly due to its classic design and advanced features. The sales performance could indicate a higher demand for the Polaroid brand in the instant camera market, making it a reliable option for potential buyers.

Ideal Users

The Fujifilm Instax Mini 12 is ideal for casual photographers, families, and anyone looking for a fun and easy way to capture memories. Its straightforward design and vibrant color make it appealing for all ages, particularly for those who enjoy taking photos at parties and events. In contrast, the Polaroid Now caters to more serious photographers who appreciate the art of instant photography and are willing to invest time in mastering its features. Its versatility and unique film quality attract users who want to create artistic images with a nostalgic feel.

Which should you buy?

In conclusion, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now ultimately depends on your needs and preferences. The Fujifilm Instax Mini 12 is a more affordable option, perfect for those seeking a fun and user-friendly camera for casual use. Meanwhile, the Polaroid Now offers advanced features and superior photo quality, making it better suited for enthusiasts willing to invest in their photography journey. If you prioritize simplicity and budget, go for the Instax Mini 12; if you seek versatility and iconic photo aesthetics, the Polaroid Now is your best bet.