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Fujifilm Instax Mini 12 Instant Film Camera Pastel vs Polaroid Now+ 3rd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Film Camera Pastel wins on battery and ease of use, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on price and weight.

The Fujifilm Instax Mini 12 offers a budget-friendly and user-friendly experience, while the Polaroid Now+ provides advanced features for photography enthusiasts.

Why Fujifilm Instax Mini 12 Instant Film Camera Pastel is better

Price

Instax Mini 12 is $49.64 cheaper.

Ease of Use

Instax Mini 12 is designed for simplicity.

Portability

Instax Mini 12 has a compact design.

Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better

Features

Polaroid Now+ offers Bluetooth connectivity.

Customization

Polaroid Now+ has manual mode options.

Film Size

Polaroid Now+ uses full-sized film.

Overall score

Fujifilm Instax Mini 12 Instant Film Camera Pastel
85
Polaroid Now+ 3rd Generation I-Type Instant Camera
78

Specifications

SpecFujifilm Instax Mini 12 Instant Film Camera PastelPolaroid Now+ 3rd Generation I-Type Instant Camera
Camera TypeInstantInstant
Film TypeInstax Minii-Type
FlashAutomaticManual
Selfie ModeYesNo
App ConnectivityNoYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Film Camera PastelPolaroid Now+ 3rd Generation I-Type Instant Camera

Design and Aesthetics

The Fujifilm Instax Mini 12 Instant Film Camera is available in a charming pastel blue, while the Polaroid Now+ 3rd Generation features a sleek Arctic Blue finish. Fujifilm’s design emphasizes a playful approach with a compact, lightweight structure that's easy to carry. The Instax Mini 12 has a credit card-sized film, making it practical for users who want to capture and carry their memories easily. In contrast, the Polaroid Now+ retains the classic Polaroid aesthetic, appealing to those who appreciate a more traditional look. Its design also incorporates more sustainable materials, aligning with modern environmental consciousness.

Functionality and Features

The Fujifilm Instax Mini 12 is designed for instant gratification, producing credit card-sized photos quickly with a simple twist of the lens. It includes a close-up mode, making it ideal for portraits, and a selfie mirror, which enhances the user experience for self-portraits. On the other hand, the Polaroid Now+ packs a punch with its Bluetooth connectivity, allowing users to access additional features through the Polaroid app. This camera offers manual mode and aperture priority, providing a more customizable shooting experience. While the Instax Mini 12 excels in ease of use, the Polaroid Now+ offers advanced capabilities that cater to photography enthusiasts.

Performance in Different Environments

The Fujifilm Instax Mini 12 shines in various lighting conditions thanks to its automatic flash system, which adjusts based on the environment. This makes it a reliable choice for dimly-lit settings and social gatherings. In contrast, the Polaroid Now+ also captures images effectively across environments but enhances this with its optimized two-lens autofocus system. The ability to connect to the Polaroid app further enhances the performance, allowing users to fine-tune their settings. For users who often shoot in diverse conditions, both cameras hold their ground, but the Polaroid Now+ offers a slight edge in versatility.

Film and Photo Quality

When it comes to film, the Fujifilm Instax Mini 12 uses a unique credit-card-sized film that produces vibrant images with white borders, making it easy to share and display. The kit includes a twin pack of Instax Mini film with 20 sheets, ensuring users have enough supplies for fun moments right out of the box. Conversely, the Polaroid Now+ utilizes Polaroid’s iconic full-sized i-Type and 600 film, which captures the classic Polaroid aesthetic with its characteristic imperfections. Both cameras deliver quality photos, but the choice may depend on whether users prefer the compact Instax format or the larger classic Polaroid prints.

Price Comparison

The Fujifilm Instax Mini 12 is priced at $124.95, while the Polaroid Now+ comes in at $174.59. This puts the Instax Mini 12 at about 17% cheaper than the Polaroid Now+. Given that both cameras offer unique features and benefits, the price difference might influence budget-conscious buyers. For those seeking a more affordable instant camera that still delivers quality, the Fujifilm option may be particularly appealing.

Ease of Use

The Fujifilm Instax Mini 12 is designed with simplicity in mind, making it suitable for all ages and experience levels. Its straightforward operation, including the easy-to-use twist lens, allows users to start capturing memories within moments of unboxing. In contrast, while the Polaroid Now+ offers advanced features and customization options, this may require a bit more familiarity with photography concepts. Users who prefer a straightforward, hassle-free experience might gravitate towards the Instax Mini 12, while those willing to invest time to learn may find the Polaroid Now+ rewarding.

Brand Reputation and Sales Rank

Fujifilm holds a solid reputation in the instant camera market, and the Instax Mini 12 has a bestseller rank of 4070, showcasing its popularity among consumers. Meanwhile, the Polaroid Now+ has a slightly lower sales rank of 7173, indicating that while it is well-regarded, it may not be flying off the shelves as quickly as the Fujifilm model. Brand loyalty and consumer feedback can significantly impact a buyer's decision, and both brands have dedicated followings that appreciate their respective strengths.

Which should you buy?

Deciding between the Fujifilm Instax Mini 12 and the Polaroid Now+ ultimately comes down to your personal preferences and intended use. If you're looking for a budget-friendly, easy-to-use camera that provides instant fun, the Instax Mini 12 stands out as an excellent choice. However, if you desire a camera with advanced features, greater control over your shots, and don't mind spending a little more, the Polaroid Now+ might be the better option. Each camera has its strengths, ensuring that whether you choose Fujifilm or Polaroid, you’ll have a delightful instant photography experience.