Fujifilm Instax Mini 12 Instant Film Camera Pastel vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — Fujifilm Instax Mini 12 Instant Film Camera Pastel wins on battery and ease of use, Polaroid Now+ 3rd Generation I-Type Instant Film wins on weight and size.
The Fujifilm Instax Mini 12 is a more affordable and user-friendly option, while the Polaroid Now+ offers advanced features for creative photography.
Why Fujifilm Instax Mini 12 Instant Film Camera Pastel is better
Price
Fujifilm Instax Mini 12 is $95 cheaper.
Ease of Use
Instax Mini 12 is designed for beginners.
Portability
Instax Mini 12 is more compact and lightweight.
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Creative Features
Polaroid Now+ offers Bluetooth connectivity and app control.
Image Quality
Polaroid Now+ has a better autofocus system.
Build Quality
Polaroid Now+ includes a hard case for protection.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Film Camera Pastel | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Price | $124.95 | $219.99 |
| Film Pack | 20 Sheets | 16 Sheets |
| Flash | Auto | Manual |
| Modes | Selfie, Close-up | Aperture, Double-exposure |
| Connectivity | None | Bluetooth |
Dimension comparison
Overview of the Fujifilm Instax Mini 12
The Fujifilm Instax Mini 12 is a user-friendly instant film camera designed for capturing memories on the go. Priced at $124.95, it is about 43% cheaper than its competitor, the Polaroid Now+ at $219.99. This camera comes equipped with a twin pack of instant film that includes 20 sheets, making it an enticing option for those seeking immediate photo gratification.
The Instax Mini 12 features an easy-to-use twist lens for quick activation and a close-up mode that facilitates capturing subjects within 30 to 50 cm. Additionally, it includes a selfie mirror, allowing users to frame their shots effectively. The automatic flash adjusts for optimal lighting conditions, enhancing the camera's versatility in diverse environments.
Overview of the Polaroid Now+
The Polaroid Now+ is a more advanced instant film camera that retails for $219.99. This model offers a Bluetooth connection to a dedicated app, providing users with enhanced creative control over their photography. While it is priced about 43% higher than the Fujifilm Instax Mini 12, it brings additional features that may appeal to more experienced photographers.
One of the standout features of the Polaroid Now+ is its creative capabilities enabled by the Polaroid app. Users can access various modes such as aperture priority and double-exposure, which allow for a more customized photographic experience. The camera also includes a new and improved autofocus system, making it easier to capture sharper images compared to previous models.
Design and Build Quality
In terms of design, the Fujifilm Instax Mini 12 is compact and lightweight, making it an ideal choice for casual users and travelers. Its pastel blue color adds a playful aesthetic that appeals to younger audiences. The included protective case further enhances its portability, allowing users to carry it without fear of damage.
Conversely, the Polaroid Now+ features a more classic look, available in sleek black. Its build quality is designed to be robust, with a hard case included in the bundle for added protection. However, its slightly bulkier design may not be as convenient for on-the-go photography compared to the Fujifilm model.
Features and Functionality
The Fujifilm Instax Mini 12 is packed with features that cater to ease of use. The camera's simplicity is a significant advantage for spontaneous photography, making it suitable for all ages. Its credit card-sized film is easy to carry, and the auto-flash feature ensures well-lit photos in various settings.
On the other hand, the Polaroid Now+ is rich in functionality, offering users more advanced photographic tools through its app. This model supports creative modes like self-timer and manual settings, appealing to those who want to exert greater control over their photography. Additionally, the upgraded autofocus system enables users to capture clearer images, enhancing overall image quality.
Image Quality and Performance
When it comes to image quality, both cameras deliver distinct results. The Fujifilm Instax Mini 12 produces vibrant, credit card-sized prints that are perfect for sharing and keepsakes. Users can expect consistently good results with its automatic flash, making it a dependable choice for casual photography.
The Polaroid Now+, however, is designed for those seeking a more refined photographic experience. Its two-lens autofocus system and improved light meter position contribute to sharper images, making it better suited for more serious photographers. The choice between the two ultimately depends on whether users prioritize convenience or image quality.
Usability and Ease of Use
The Fujifilm Instax Mini 12 excels in usability, thanks to its straightforward design and intuitive controls. The quick startup time and the ease of switching between modes allow for effortless operation, making it an excellent choice for beginners or those looking to capture memories without a steep learning curve.
In contrast, the Polaroid Now+ is more complex, requiring familiarity with its app and settings for optimal use. While this complexity offers greater creative potential, it may deter users who prefer a simple point-and-shoot experience. Therefore, the Instax Mini 12 stands out for users who seek immediacy in their photography.
Price and Value Proposition
At a price of $124.95, the Fujifilm Instax Mini 12 represents a strong value proposition for those looking for an instant camera. It offers essential features and accessories, such as a twin pack of film and a protective case, making it a comprehensive starter kit for casual photographers.
The Polaroid Now+, priced at $219.99, offers advanced features that justify its higher price point, particularly for users interested in creative photography. However, the significant price difference of about $95 might be a deciding factor for casual users who may not utilize the additional functionalities.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ ultimately hinges on your photography needs and budget. If you prefer a user-friendly camera that’s easy to carry and offers instant prints for casual use, the Fujifilm Instax Mini 12 is the clear winner. Its lower price and straightforward functionality make it ideal for those who want to capture moments without the complexities of advanced photography.
However, if you are more experienced or looking for a camera that allows for creative exploration through various modes and features, the Polaroid Now+ is worth considering, despite its higher price. Its connectivity options and enhanced autofocus system provide a more sophisticated photographic experience that can be rewarding for those willing to invest in it.

