Fujifilm Instax Square Link Smartphone Printer - vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Square Link Smartphone Printer - wins on portability and user experience, Polaroid Now 2nd Generation I-Type Instant Camera wins on build.
The Fujifilm Instax Square Link offers modern features and portability, while the Polaroid Now provides a classic instant photography experience. Choose based on your preference for technology or tradition.
Why Fujifilm Instax Square Link Smartphone Printer - is better
Portability
Fujifilm is smaller and lighter.
Smart Features
Fujifilm allows smartphone connectivity and customization.
Price
Fujifilm is cheaper by $6.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Traditional Experience
Polaroid offers a classic instant camera feel.
Film Included
Polaroid comes with film included.
Build Quality
Polaroid uses 40% recycled materials.
Overall score
Specifications
| Spec | Fujifilm Instax Square Link Smartphone Printer - | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Current Price | $163.95 | $169.99 |
| Film Type | INSTAX SQUARE | i-Type & 600 |
| Battery Life | 100 prints | USB-C charge |
| Weight | Lightweight | Bulkier |
| Flash Type | N/A | Accurate Flash |
Dimension comparison
Overview of the Fujifilm Instax Square Link Smartphone Printer and Polaroid Now 2nd Generation Camera
The Fujifilm Instax Square Link Smartphone Printer is priced at $163.95, while the Polaroid Now 2nd Generation I-Type Instant Camera is slightly more expensive at $169.99. This makes the Fujifilm option about 3% cheaper than the Polaroid model. Both products are designed for instant photography enthusiasts, but they cater to different user experiences. The Fujifilm printer allows for smartphone connectivity and customization of images before printing, whereas the Polaroid camera provides a traditional instant photography experience with built-in features like double exposure.
Design and Build Quality
The design of the Fujifilm Instax Square Link is compact and lightweight, making it easy to carry and store. In contrast, the Polaroid Now camera is a more traditional instant camera, designed with 40% recycled materials to promote sustainability. The Polaroid camera's size and structure cater to users who appreciate a classic instant camera aesthetic. While Fujifilm emphasizes portability, Polaroid focuses on a nostalgic design, appealing to those who love the classic instant photography vibe.
Features and Functionality
Fujifilm's smartphone printer boasts unique features such as Bluetooth connectivity and the ability to add augmented reality (AR) effects to printed images. Users can print images directly from their smartphones and even enhance them with decorative frames, sketches, and stickers. Meanwhile, the Polaroid Now camera includes practical features such as a dual lens autofocus system and a self-timer, which adds versatility for capturing moments. Each product offers distinct functionalities that cater to different preferences in instant photography.
Image Quality
When it comes to image quality, the Fujifilm Instax Square Link uses INSTAX SQUARE instant film, which is known for producing vibrant images with a square format. Users can print images with a size of 3.39” x 2.83” and an image size of 2.44” x 2.44”. The Polaroid Now camera, on the other hand, is compatible with both i-Type and 600 film, delivering the iconic Polaroid look. The camera's accurate flash helps ensure that subjects are well-lit, enhancing the clarity of the photos. Both products produce quality images, but the choice may boil down to personal preference regarding aspect ratios and film types.
User Experience
The user experience with the Fujifilm Instax Square Link is centered around smartphone integration, allowing users to edit and personalize their images before printing. This modern approach appeals to tech-savvy individuals who enjoy customizing their photos. Conversely, the Polaroid Now camera offers a straightforward point-and-shoot experience, perfect for those who cherish the simplicity of traditional instant photography. The ease of use with both products caters to various user preferences, from digital-savvy users to those who prefer classic instant capturing.
Portability
Portability is a significant factor when choosing between these two products. The Fujifilm Instax Square Link is designed to be small and lightweight, making it highly portable for on-the-go printing. In contrast, the Polaroid Now camera, while still manageable, is bulkier due to its classic design and built-in features. Users who prioritize portability may find the Fujifilm printer more appealing, especially for events or travel where space is limited.
Price and Value
At $163.95, the Fujifilm Instax Square Link is more economical than the Polaroid Now camera, which retails for $169.99. The price difference of about $6 may seem minor, but it contributes to the overall value proposition of each product. The Fujifilm printer offers modern features that enhance the user experience, whereas the Polaroid camera provides a complete instant photography package, including film. Ultimately, the value will depend on whether users prioritize the added functionalities of the printer or the all-in-one experience of the camera.
Which should you buy?
Choosing between the Fujifilm Instax Square Link Smartphone Printer and the Polaroid Now 2nd Generation I-Type Instant Camera boils down to personal preferences and intended usage. If you value modern features such as smartphone connectivity and the ability to customize your prints, the Fujifilm printer may be the better choice for you. However, if you prefer a classic instant camera experience with built-in features and a nostalgic design, the Polaroid Now camera offers that charm. Both products have their unique advantages, making them appealing to different segments of the instant photography market.

