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FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Now 3rd Generation I-Type Instant Camera

Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on sales rank and price, Polaroid Now 3rd Generation I-Type Instant Camera wins on battery life.

The Polaroid Now offers advanced features and better battery management at a lower price, making it the more appealing choice.

Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better

Larger Prints

Instax Square SQ1 prints are 1.5 times larger than Instax Mini prints.

Simple Operation

Instax Square SQ1 has a straightforward user experience.

Comfort Grip

Instax Square SQ1 features a rounded and textured grip for comfort.

Why Polaroid Now 3rd Generation I-Type Instant Camera is better

Price

Polaroid Now is priced at $159.99, making it cheaper.

Rechargeable Battery

Polaroid Now has a built-in USB-C rechargeable battery.

Autofocus System

Polaroid Now features a twin-lens autofocus system for better detail.

Overall score

FUJIFILM Instax Square SQ1 Instant Camera - Chalk White
72
Polaroid Now 3rd Generation I-Type Instant Camera
85

Specifications

SpecFUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Now 3rd Generation I-Type Instant Camera
Auto ExposureYesYes
Selfie ModeYesNo
Film TypeSquarei-Type & 600
Double ExposureNoYes
RechargeableNoYes
Focus SystemManualTwin-lens

Dimension comparison

FUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Now 3rd Generation I-Type Instant Camera

Design and Build Quality

When it comes to design, the FUJIFILM Instax Square SQ1 presents a rounded and textured grip that ensures a comfortable hold. This feature, coupled with the separate thumb grip attachment, makes it user-friendly, especially for extended shooting sessions. In contrast, the Polaroid Now 3rd Generation I-Type Instant Camera sports a classic Polaroid look, crafted from more future-friendly materials, and includes a built-in tripod mount for added versatility. While both cameras offer appealing aesthetics, the Instax Square SQ1’s ergonomics may cater better to users who prioritize comfort during use.

Image Quality and Performance

The image quality of the FUJIFILM Instax Square SQ1 is notable for its ability to print square size images that are 1.5 times larger than Instax Mini prints, capturing more of each moment. It also features auto-exposure, which enhances image clarity in various lighting conditions. On the other hand, the Polaroid Now excels with its twin-lens autofocus system, which automatically selects the appropriate lens for the shot. This ensures that users do not miss out on detail, particularly in bright lighting situations. Both cameras aim to deliver quality images, but the Instax Square SQ1 offers a larger print size, while the Polaroid Now focuses on sharpness and detail.

Features and Functionality

The FUJIFILM Instax Square SQ1 includes convenient features such as a selfie mirror and a one-touch selfie mode, catering to those who enjoy capturing self-portraits. Its simplicity in operation allows users to quickly capture moments without fiddling with settings. Conversely, the Polaroid Now stands out with its double-exposure and self-timer modes, enabling creative photography options that can enhance user experience. It also supports both i-Type and 600 film, broadening the choices for film types. While both cameras have unique features, those looking for versatility may find the Polaroid Now more appealing.

Battery and Power Source

Battery performance is an important aspect to consider. The FUJIFILM Instax Square SQ1 operates on two CR2 batteries, which may necessitate regular replacements for frequent users. In contrast, the Polaroid Now utilizes a built-in USB-C rechargeable battery, lasting for over 15 film packs on a single charge. This not only eliminates the need for disposable batteries but also allows for uninterrupted photography sessions. Therefore, for users who prioritize convenience and sustainability, the Polaroid Now clearly has the advantage in terms of power management.

Price Comparison

In terms of pricing, the FUJIFILM Instax Square SQ1 is available at $179.99, while the Polaroid Now is priced at $159.99, making it about 11% cheaper. This price difference could be a significant factor for budget-conscious consumers looking for a reliable instant camera. Additionally, the Polaroid Now has a higher sales rank, sitting at 690, compared to the Instax Square SQ1’s rank of 12092, indicating greater popularity among buyers. Hence, the Polaroid Now not only offers savings but also a proven track record in the market.

Portability and Usage

Portability is paramount for instant cameras, especially for users who want to take them on the go. The FUJIFILM Instax Square SQ1 is designed for ease of use but does not specify any lightweight features, which may affect its portability. The Polaroid Now, however, is designed with modern users in mind, incorporating a classic look in a manageable size and weight. Its compatibility with various filters and tripods adds to its usability in different photographic scenarios. For those who value travel-friendly designs, the Polaroid Now is likely the better choice.

Customer Reception and Popularity

The customer reception for both cameras highlights their unique strengths. The Polaroid Now's higher sales rank of 690 suggests that it is favored by many users, possibly due to its combination of classic design and modern functionality. The FUJIFILM Instax Square SQ1, while offering larger prints, has a significantly lower sales rank, which may indicate a less enthusiastic reception. This trend can be a telling indicator for potential buyers regarding which camera is currently leading in user satisfaction and reliability.

Which should you buy?

Choosing between the FUJIFILM Instax Square SQ1 and the Polaroid Now comes down to individual preferences and priorities. If you value larger prints and a simple user experience, the Instax Square SQ1 may be the better fit. However, for those who appreciate advanced features like autofocus, double-exposure modes, and a rechargeable battery, the Polaroid Now stands out as a more versatile option at a lower price point. Ultimately, both cameras have their merits, but the Polaroid Now offers a more well-rounded package for the modern photographer.