Fujifilm Instax Wide 400 Instant Camera + INSTAX vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Wide 400 Instant Camera + INSTAX wins on price and accessories, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on battery life.
The Fujifilm Instax Wide 400 excels in print size and comes with a comprehensive accessories bundle, while the Polaroid Now+ offers modern connectivity and a lower price. Choose based on your photography needs.
Why Fujifilm Instax Wide 400 Instant Camera + INSTAX is better
Print Size
Instax Wide 400 produces larger prints.
Accessories
Includes a complete accessories bundle.
Ease of Use
Designed for straightforward operation.
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Price
Polaroid Now+ is cheaper.
Battery
USB-C rechargeable battery lasts longer.
App Connectivity
Offers advanced features via Polaroid app.
Overall score
Specifications
| Spec | Fujifilm Instax Wide 400 Instant Camera + INSTAX | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Current Price | $229.95 | $174.59 |
| Film Type | INSTAX Wide | i-Type & 600 |
| Sales Rank | 21663 | 7173 |
| Color Options | Sage Green | Arctic Blue |
| Connectivity | None | Bluetooth |
Dimension comparison
Overview of the Cameras
The Fujifilm Instax Wide 400 Instant Camera is priced at $229.95, while the Polaroid Now+ 3rd Generation I-Type Instant Camera is approximately 17% cheaper at $174.59. Both products cater to instant photography enthusiasts but offer different features and experiences. The Instax Wide 400 focuses on wider prints and an easy-to-use design, while the Polaroid Now+ emphasizes connectivity and creative control through its app integration.
Design and Aesthetics
The Fujifilm Instax Wide 400 features a stylish Sage Green design, making it visually appealing for users who value aesthetics. In contrast, the Polaroid Now+ is available in an Arctic Blue color, embodying a modern yet classic Polaroid look. Both cameras are designed to be portable and user-friendly, but the Instax Wide 400's larger format prints may attract those looking for a bolder aesthetic in their instant photography.
Printing Capabilities
The Fujifilm Instax Wide 400 produces instant wide-format prints, capturing more in each shot—specifically, twice the size of standard Instax Mini prints. This feature is particularly beneficial for group photos and landscapes. On the other hand, the Polaroid Now+ shoots with Polaroid i-Type and 600 film, delivering the iconic Polaroid aesthetic. While the Instax Wide 400 excels in print size, the Now+ focuses on capturing modern life with a classic twist.
Ease of Use
The Fujifilm Instax Wide 400 is designed with simplicity in mind, featuring automatic exposure and built-in flash for effortless photography. It also includes adjustable focus and a self-timer, making it accessible for both beginners and seasoned photographers. The Polaroid Now+ offers a more complex experience with manual mode and aperture priority when connected to the Polaroid app. While the Instax Wide 400 leans towards straightforward usability, the Now+ provides features for those seeking a more hands-on approach.
Accessories and Bundles
The Fujifilm Instax Wide 400 comes as a complete bundle, including 20 exposures of INSTAX Wide Film, a stylish carrying case, an 80-pocket green photo album, and additional shutter accessories. This bundle enhances the overall experience, making it a great gift option. Meanwhile, the Polaroid Now+ includes a film bundle of 16 color photos but does not highlight any additional accessories. For users seeking a comprehensive package, the Instax Wide 400 offers considerable value.
Battery and Connectivity
The Polaroid Now+ features a built-in USB-C rechargeable battery, lasting for over 15 film packs, which is a significant advantage for users who prefer to avoid disposable batteries. This feature supports a more sustainable approach to instant photography. In contrast, the Fujifilm Instax Wide 400 does not specify battery details but emphasizes its easy-to-use design without the need for advanced connectivity. The Now+’s Bluetooth connectivity with the Polaroid app provides users with enhanced control over their photography, while the Instax focuses on traditional instant photo capturing.
Performance and Sales Rank
In terms of performance, the Fujifilm Instax Wide 400 holds a sales rank of 21,663, indicating a solid but less prominent position in the market compared to the Polaroid Now+, which has a better sales rank of 7,173. This suggests that the Polaroid Now+ may have a broader appeal or customer base, potentially due to its innovative features and modern connectivity options. While sales rank isn't the sole indicator of quality, it can provide insight into consumer preferences.
Which should you buy?
Deciding between the Fujifilm Instax Wide 400 and the Polaroid Now+ ultimately depends on your photography needs and preferences. If you prioritize print size, a complete accessories bundle, and an easy-to-use design, the Instax Wide 400 is the better choice at $229.95. However, if you desire a more modern approach with connectivity options, manual controls, and a lower price of $174.59, the Polaroid Now+ is the way to go.

